Carters Inc’s marketing, tracked daily.

❤️ Take another look at our new arrivals

Sep 25, 2026

💥 (Super) early Black Friday - 50% off* online only 💥

Sep 24, 2026

BABY SALE: Up to 50% off* + extra 20%

Sep 23, 2026

💙 Just for baby — Up to 50% off* 🩵

Sep 22, 2026

🌟 5-Star baby event 🧸 Up to 50% off*

Sep 21, 2026

💥 FINAL HOURS - Buy 1, get 2 free* tops & bottoms

Sep 20, 2026

💙 Conquer bedtime w/ not-so-scary monsters ✨

Sep 19, 2026

💙 Multi-pack bodysuits only $2.40 per piece 💙

Sep 18, 2026

🧸 2-way zip Sleep & Play PJs from $8

Sep 17, 2026

🌟 5-Star baby event — Up to 50% off* ✨

Sep 16, 2026

Let every child’s light shine ✨

Sep 15, 2026

💙 Our best-seller — Bodysuits from $7 🩵

Sep 14, 2026

Hello Kitty® is in! 🎀✨

Sep 15, 2026 · Meta

Dressed for fall family fun 🍂

Sep 14, 2026 · Meta

Get ready for fall 🍂​

Sep 9, 2026 · Meta

See what your Carter's Credit Card can do!

Sep 8, 2026 · Meta

Save EXTRA online ✨

Sep 4, 2026 · Meta

Bedtime is more than the end of the day. It’s one more story, one more song and one more chance to slow down together 🌙   Every family has its own way of making those moments special. Over the next two weeks, five parents will share the routines that bring comfort, creativity and connection to their nights, offering helpful ideas and inspiration to make bedtime the best time for your family 💤   Sharing a little piece of their bedtime with us:   ✨Gali (@miniyogaclub) creating mindfulness before bedtime with deep breaths and gentle poses.   ✨ Kenzie (@lifeofkenziew) knows movement can help get the last wiggles out before bedtime.   ✨Alexander (@alexander_mostov) brings bedtime connection to life through illustrations.   ✨Ciera (@cierahudson) takes imagination and turns them into bedtime stories.   ✨ Michael (@mikelovesmugs) builds confidence in his daughter through music and singing.

Sep 25, 2026 · Instagram

I have big news I've been excited to tell you about... I partnered with @Carters to make the confidence program totally FREE. Confidence is one of my favorite topics to talk about. Why? Because I think we've got it backwards. We're often taught that confidence is about feeling good about yourself. Being the best at things. It's not. I know that's a bold statement, but I think it's an important one. True confidence has less to do with feeling good and a lot more to do with self-trust. Knowing what you feel, believing it's real, and feeling okay being you while it's happening. That self-trust is strongest when kids are little, and it starts to dim as they get older. As a fixture in childhood for 161 years, Carter’s knows that firsthand - that’s why they’re teaming up with us for The Childhood Confidence Project to give you practical ways to help kids hold onto it. My confidence program is the first piece: short videos, the exact scripts of what to say to your kids, plus a LIVE workshop with me on October 14th where I'll take your questions about confidence. And it's all free thanks to Carter’s. I can't think of a more important time to build our kids' confidence than right now. Comment CONFIDENCE and I'll send you all the details. #Carters_Partner #AD

Sep 24, 2026 · Instagram

Shining bright means helping others do the same. For Jordin Canada, that’s always been part of the game. 💫 ​ Her instinct to make people better, on and off the court, started at home with her parents and grew through the many people who encouraged her talent, lifted her voice and believed in her along the way.​ The hometown partnership between the Atlanta Dream and Carter’s is simple: to celebrate the childhood moments, people and communities that inspire a lifelong love of the game.​ As we close out Homegrown Stories, presented by Carter’s we’re celebrating the people and those in her village who helped Jordin become who she is today." This helps to speak to all of people mentioned in her video, in addition to her parents. ✨​ 🎥 Watch Jordin’s full story on YouTube. Link in bio. 🔗​

Sep 23, 2026 · Instagram

Some lights shine a little brighter because of the people behind them. ✨​ ​ Rooted in community, the Dream and Carter’s partnership is all about celebrating people who help shape the next generation, both on and off the court.​ ​ For Allisha Gray, that village has always been her parents. From cheering her on from the sidelines to standing beside her through every big moment, they’ve been there for it all. Now, we’re celebrating the people who helped Allisha become the player, and person, she is today. 💫​ Homegrown Stories, presented by @Carters is back.​ 🎥 Watch Allisha’s full story on YouTube. Link in bio. 🔗​

Sep 22, 2026 · Instagram

Behind every player is a village that helps their light shine. 💫​ As hometown partners, the Atlanta Dream and Carter’s are coming together through a shared belief in the power of childhood, sport and community and inspiring the next generation of fans from their very first moments.​ For Naz Hillmon, that village runs deep, from the family who passed down her love of basketball to the people who believed in her, challenged her and helped her find her own game.​ Now, at the Atlanta Dream, Naz is building on that legacy and continuing to grow her own light. ✨​ Welcome to Homegrown Stories, presented by @Carters.​ 🎥 Watch Naz’s full story on YouTube. Link in bio. 🔗​

Sep 21, 2026 · Instagram

Meet the Monster: Skooter!   Getting into PJs should be easy. Getting a toddler into PJs? Different story.   Luckily, Skooter has plenty of legs for the job, and he’s ready to help with every wiggle, twist and dramatic escape attempt 🤭   Carter’s PJs make bedtime the best time.

Sep 20, 2026 · Facebook

Meet the Monster: Bartholomew Theodore Thornhill III!   A very serious name for a very serious job: bathtime 🫧   He’s got the creds. He’s got the standards. He’s even shaped like a bar of soap.   Honestly? We trust him.   Carter’s PJs make bedtime the best time.

Sep 19, 2026 · Facebook

Meet the Monsters!   Our five new friends with five special missions, all with one very big goal: making bedtime a little easier, a little calmer and maybe even the best time of the day.   Because when the lights go out, a whole new world comes to life… 🌙   Carter’s PJs make bedtime the best time.

Sep 18, 2026 · Facebook

The moments of creativity and curiosity ✨   The ones where they try it themselves and find their own way…going a little farther to discover what they can do.   The moments that build confidence, spark adventure and remind us to let them shine ⭐️   #watchthemglow

Sep 17, 2026 · Tiktok

We’re made of the stuff of stars 💫 Brilliant, radiant, alive.   For generations, Carter’s has had the honor of making clothes that let children shine.   16 decades. Countless moments. Millions of little lights.   And together? They create a brighter world.   This is Carter’s. 161 years in and our brightest chapter is just beginning ✨ #watchthemglow

Sep 16, 2026 · Tiktok

Sep 15, 2026 · Facebook

We’ve had a few looks since 1865.   The clothes. The labels. The little details.   Through every logo, Carter’s has been there from the start.   161 years down. New glowing era on the way.   9.15 ✨

Sep 13, 2026 · Tiktok