What did Primary do on Black Friday?
On November 28, 2025, Primary ran up to 50% off on select collections, via "Discount." Independently captured from primary.com — not aggregator copy.
The offer on the day
PRIMARY.COM
Homepage · captured Nov 30, 2025
50% off
50%
Depth on the day
Depth on the day
50%
▲ +8 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 50% off
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
3 channelsWhat Primary ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Primary homepage updates
Primary homepage updates capture
Captured Nov 30, 2025.
Primary on email
🔥Our Best Sale Ever ENDS TOMORROW🔥
Captured Nov 30, 2025.
Primary on social
We see Lily’s vision. $100 goes way further during our Black Friday Sale — 40% off everything + even more deals all weekend long at the link in bio.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Primary's competitive set
Benchmark on the same fieldsPrimary’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Tea Collectionteacollection.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Primary on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Primary.
What teams ask about Black Friday 2025
Answered from our data- Does Primary offer Black Friday discounts?
- Yes — on November 28, 2025, Primary ran 50% off.
- How deep was Primary's Black Friday discount?
- Primary's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Primary use for Black Friday?
- Primary ran Black Friday 2025 as "Discount."
- Was Primary's Black Friday discount sitewide or limited to select items?
- Primary's Black Friday 2025 discount was on select collections.
- Is Primary's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Primary use for Black Friday?
- Primary's Black Friday 2025 offer was eligible on: online, app, in-store.