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ORIGIN
originusa.com ↗
BF2025
All brands on Black Friday

What did ORIGIN do on Black Friday?

On November 28, 2025, ORIGIN ran up to 40% off sitewide, via "Discount." Independently captured from originusa.com — not aggregator copy.

The offer on the day

ORIGINUSA.COM

Homepage · captured Nov 30, 2025

UP TO 40%

40%

Depth on the day

Depth on the day

40%

▲ +5.2 pts · vs its active-promo avg

Vs discounters

-4 pts

▼ below avg · 44% among discounters

Headline offer
UP TO 40%
Mechanic
Discount
Scope
Sitewide
Where it ran
online
Eligible categories
Not specified
Shipping
—

What ran on each channel

2 channels

What ORIGIN ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

ORIGIN homepage updates

ORIGIN homepage updates capture

Captured Nov 30, 2025.

ORIGIN on social

This is how we rebuild America and look damn good doing it. Thanks @shawnryan762 / @shawnryanshow for giving us a chance to spread the word.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

ORIGIN's competitive set

Benchmark on the same fields

ORIGIN’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
ORIGINORIGIN
35%
70%
3
This page
1620 Workwear, Inc1620 Workwear, Inc1620usa.com
95
Nicks Handmade BootsNicks Handmade Bootsnicksboots.com
94
Gold BJJGold BJJgoldbjj.com
92
FUJI SportsFUJI Sportsfujisports.com
90
FORLOHFORLOHforloh.com
88
Transparent LabsTransparent Labstransparentlabs.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

ORIGIN on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured ORIGIN.

YearHeadline offerDepth
2025UP TO 40%40%

What teams ask about Black Friday 2025

Answered from our data
Does ORIGIN offer Black Friday discounts?
Yes — on November 28, 2025, ORIGIN ran UP TO 40%.
How deep was ORIGIN's Black Friday discount?
ORIGIN's peak Black Friday 2025 discount was 40%. — 4 points shallower than the average among brands that discounted that day.
What promotional mechanic did ORIGIN use for Black Friday?
ORIGIN ran Black Friday 2025 as "Discount."
Was ORIGIN's Black Friday discount sitewide or limited to select items?
ORIGIN's Black Friday 2025 discount was sitewide.
Is ORIGIN's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did ORIGIN use for Black Friday?
ORIGIN's Black Friday 2025 offer was eligible on: online.