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OLAY
olay.com ↗
BF2025
All brands on Black Friday

What did OLAY do on Black Friday?

On November 28, 2025, OLAY ran up to 30% off on select collections, via "Discount." Independently captured from olay.com — not aggregator copy.

The offer on the day

OLAY.COM

Homepage · captured Nov 30, 2025

25% off select items and 30% off gift sets & kits

30%

Depth on the day

Depth on the day

30%

▲ +13.3 pts · vs its active-promo avg

Vs discounters

-14 pts

▼ below avg · 44% among discounters

Headline offer
25% off select items and 30% off gift sets & kits
Mechanic
Discount
Scope
Collection
Where it ran
online, in-store, app
Eligible categories
select items, gift sets, kits
Shipping
—

What ran on each channel

2 channels

What OLAY ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

OLAY homepage updates

OLAY homepage updates capture

Captured Nov 30, 2025.

OLAY on social

‘Tis the season for self-care! And no burrrrr basket for your sister is complete without some Super special products from OLAY’s Super collection. Get 25% off for Black Friday (now through Monday) 🤍

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

OLAY's competitive set

Benchmark on the same fields

OLAY’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
OLAYOLAY
17%
100%
3
This page
L'Oréal ParisL'Oréal Parislorealparisusa.com
98
Open profile →
Neutrogena®Neutrogena®neutrogena.com
95
Open profile →
CeraVeCeraVecerave.com
92
CetaphilCetaphilcetaphil.com
89
Open profile →
RoC® SkincareRoC® Skincarerocskincare.com
88
Open profile →
The OrdinaryThe Ordinarytheordinary.com
86
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

OLAY on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured OLAY.

YearHeadline offerDepth
202525% off select items and 30% off gift sets & kits30%

What teams ask about Black Friday 2025

Answered from our data
Does OLAY offer Black Friday discounts?
Yes — on November 28, 2025, OLAY ran 25% off select items and 30% off gift sets & kits.
How deep was OLAY's Black Friday discount?
OLAY's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
What promotional mechanic did OLAY use for Black Friday?
OLAY ran Black Friday 2025 as "Discount."
Was OLAY's Black Friday discount sitewide or limited to select items?
OLAY's Black Friday 2025 discount was on select collections.
Is OLAY's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did OLAY use for Black Friday?
OLAY's Black Friday 2025 offer was eligible on: online, in-store, app.