What did OLAY do on Black Friday?
On November 28, 2025, OLAY ran up to 30% off on select collections, via "Sale: Select Products." Independently captured from olay.com — not aggregator copy.
The offer on the day
OLAY.COM
Homepage · captured Nov 30, 2025
30% off on gift sets & kits
30%
Depth on the day
Depth on the day
30%
▼ -0.9 pts · vs its active-promo avg
Vs discounters
-13 pts
▼ below avg · 43% among discounters
- Headline offer
- 30% off on gift sets & kits
- Mechanic
- Sale: Select Products
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
2 channelsWhat OLAY ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
OLAY homepage updates
OLAY homepage updates capture
Captured Nov 30, 2025.
OLAY on social
‘Tis the season for self-care! And no burrrrr basket for your sister is complete without some Super special products from OLAY’s Super collection. Get 25% off for Black Friday (now through Monday) 🤍
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
OLAY's competitive set
Benchmark on the same fieldsOLAY’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
CeraVecerave.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
OLAY on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured OLAY.
What teams ask about Black Friday 2025
Answered from our data- Does OLAY offer Black Friday discounts?
- Yes — on November 28, 2025, OLAY ran 30% off on gift sets & kits.
- How deep was OLAY's Black Friday discount?
- OLAY's peak Black Friday 2025 discount was 30%. — 13 points shallower than the average among brands that discounted that day.
- What promotional mechanic did OLAY use for Black Friday?
- OLAY ran Black Friday 2025 as "Sale: Select Products."
- Was OLAY's Black Friday discount sitewide or limited to select items?
- OLAY's Black Friday 2025 discount was on select collections.
- Is OLAY's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did OLAY use for Black Friday?
- The channels OLAY's Black Friday offer ran on were not captured.