How deep was NYX Professional Makeup's Black Friday discount?

NYX Professional Makeup's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.

What promotional mechanic did NYX Professional Makeup use for Black Friday?

NYX Professional Makeup ran Black Friday 2025 as "Discount."

Was NYX Professional Makeup's Black Friday discount sitewide or limited to select items?

NYX Professional Makeup's Black Friday 2025 discount was sitewide.

Is NYX Professional Makeup's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did NYX Professional Makeup use for Black Friday?

NYX Professional Makeup's Black Friday 2025 offer was eligible on: online, app, in-store.

nyxcosmetics.com ↗

BF2025

Full profile

All brands on Black Friday

What did NYX Professional Makeup do on Black Friday?

On November 28, 2025, NYX Professional Makeup ran up to 50% off sitewide, via "Discount." Independently captured from nyxcosmetics.com — not aggregator copy.

The offer on the day

NYXCOSMETICS.COM

Homepage · captured Nov 30, 2025

Up to 50% off

50%

Depth on the day

50%

▲ +24.6 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer: Up to 50% off
Mechanic: Discount
Scope: Sitewide
Where it ran: online, app, in-store
Eligible categories: Not specified
Shipping: —

What ran on each channel

1 channels

What NYX Professional Makeup ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

NYX Professional Makeup homepage updates

NYX Professional Makeup homepage updates capture

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

NYX Professional Makeup's competitive set

Benchmark on the same fields

NYX Professional Makeup’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

NYX Professional Makeup

25%

30%

This page

e.l.f. Cosmeticselfcosmetics.com

Open profile →

ColourPopcolourpop.com

Open profile →

wet n wild Beautywetnwildbeauty.com

Milani Cosmeticsmilanicosmetics.com

Open profile →

essence makeupessencemakeup.com

Morphemorphe.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

NYX Professional Makeup on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured NYX Professional Makeup.

YearHeadline offerDepth

2025Up to 50% off50%

What teams ask about Black Friday 2025

Answered from our data

Does NYX Professional Makeup offer Black Friday discounts?: Yes — on November 28, 2025, NYX Professional Makeup ran Up to 50% off.
How deep was NYX Professional Makeup's Black Friday discount?: NYX Professional Makeup's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did NYX Professional Makeup use for Black Friday?: NYX Professional Makeup ran Black Friday 2025 as "Discount."
Was NYX Professional Makeup's Black Friday discount sitewide or limited to select items?: NYX Professional Makeup's Black Friday 2025 discount was sitewide.
Is NYX Professional Makeup's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did NYX Professional Makeup use for Black Friday?: NYX Professional Makeup's Black Friday 2025 offer was eligible on: online, app, in-store.