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NFL Shop
nflshop.com ↗

NFL Shop’s marketing, tracked daily.

The latest creative NFL Shop puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.

Latest creative

As of September 25, 2026

What we track on NFL Shop

ShopVision captures the public marketing we see from NFL Shop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
5 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
Data types
HomepageEmailPaid mediaSocialSMS
Dataset
Live

Which channels does NFL Shop use?

All channels

Paid media is NFL Shop's most-used channel. Jump to a channel below, or read straight down.

NFL Shop homepage updates

146 captured

Cadence

~11/ wk

Last 30 days

48

▼ 8%· vs prior 30d

NFL Shop on email

127 captured

Cadence

~20/ wk

Last 30 days

87

▲ 118%· vs prior 30d

NFL Shop on social

57 captured

Cadence

~8.2/ wk

Last 30 days

35

▲ 169%· vs prior 30d

Top platform

Instagram

NFL Shop on sms

12 captured

Cadence

~2.1/ wk

Last 30 days

9

Promotional history, record by record

200 records · latest 5 shown
CapturedChannelOfferDepth
Sep 25, 2026emailSitewide 30% OffDiscount
Sep 25, 2026email$20 Award on $100+ PurchasesDiscount
Sep 25, 2026email30% off sale itemsDiscount
Sep 25, 2026email30% off orders over $50Discount
Sep 25, 2026email25% off no minimum purchaseDiscount

195 more offers sit before Sep 25, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

NFL Shop's competitive set

Benchmark on the same fields

NFL Shop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
NFL ShopNFL Shop
26%
70%
5
This page
Fanatics.comFanatics.comfanatics.com
98
Open profile →
DICK'S Sporting GoodsDICK'S Sporting Goodsdickssportinggoods.com
92
Lids.comLids.comlids.com
90
Open profile →
NikeNikenike.com
88
Open profile →
Academy Sports + OutdoorsAcademy Sports + Outdoorsacademy.com
85
Open profile →
Amazon Kindle Direct PublishingAmazon Kindle Direct Publishingkdp.amazon.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.