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NFL Shop
nflshop.com ↗

NFL Shop’s marketing, tracked daily.

The latest creative NFL Shop puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.

Latest creative

As of November 9, 2026

What we track on NFL Shop

ShopVision captures the public marketing we see from NFL Shop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
5 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
Data types
HomepageEmailPaid mediaSocialSMS
Dataset
Live

Which channels does NFL Shop use?

All channels

Email is NFL Shop's most-used channel. Jump to a channel below, or read straight down.

NFL Shop homepage updates

152 captured

Cadence

~13/ wk

Last 30 days

56

▲ 17%· vs prior 30d

NFL Shop on email

237 captured

Cadence

~20/ wk

Last 30 days

86

▼ 2%· vs prior 30d

NFL Shop on social

80 captured

Cadence

~4.9/ wk

Last 30 days

21

▼ 25%· vs prior 30d

Top platform

Instagram

NFL Shop on sms

28 captured

Cadence

~3.5/ wk

Last 30 days

15

▲ 67%· vs prior 30d

Promotional history, record by record

98 records · latest 5 shown
CapturedChannelOfferDepth
Nov 9, 2026smsUp to 50% offSale: Scope Not Stated
Nov 9, 2026websiteUp to 50% off with code HEADSTARTSale: Scope Not Stated
Nov 9, 2026websiteUp to 50% offSale: Scope Not Stated
Nov 9, 2026emailUp to 50% offSale: Scope Not Stated
Nov 8, 2026websiteGive-back offer: THE NFL DOES NOT PROFIT FROM THE SALE OF SALUTE TO SERVICE PRODUCTS.…Other

93 more offers sit before Nov 8, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

NFL Shop's competitive set

Benchmark on the same fields

NFL Shop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
NFL ShopNFL Shop
33%
60%
5
This page
Fanatics.comFanatics.comfanatics.com
98
Open profile →
Fans EdgeFans Edgefansedge.com
95
Open profile →
Rally HouseRally Houserallyhouse.com
92
Open profile →
DICK'S Sporting GoodsDICK'S Sporting Goodsdickssportinggoods.com
90
ScheelsScheelsscheels.com
88
Open profile →
NikeNikenike.com
88
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.