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NFL Shop
nflshop.com ↗

NFL Shop’s marketing, tracked daily.

The latest creative NFL Shop puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.

Latest creative

As of September 5, 2026

What we track on NFL Shop

ShopVision captures the public marketing we see from NFL Shop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
5 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to September 5, 2026.
Data types
HomepageEmailPaid mediaSocialSMS
Dataset
Live

Which channels does NFL Shop use?

All channels

Paid media is NFL Shop's most-used channel. Jump to a channel below, or read straight down.

NFL Shop homepage updates

154 captured
Cadence
~12/ wk
Last 30 days
53
▲ 6%· vs prior 30d

NFL Shop on email

65 captured
Cadence
~14/ wk
Last 30 days
59
▲ 883%· vs prior 30d

NFL Shop on social

45 captured
Cadence
~7.5/ wk
Last 30 days
32
▲ 256%· vs prior 30d
Top platform
Instagram

NFL Shop on sms

10 captured
Cadence
~1.6/ wk
Last 30 days
7

Promotional history, record by record

173 records · latest 5 shown
CapturedChannelOfferDepth
Sep 5, 2026emailLabor Day SaleDiscount
Sep 5, 2026emailLabor Day Weekend Sale (60% Off)Discount
Sep 5, 2026websiteExtra Points: 25% OffDiscount
Sep 5, 2026websiteLabor Day Weekend Sale (60% Off)Discount
Sep 5, 2026websiteLabor Day Sale – Up to 60% OffDiscount

168 more offers sit before Sep 5, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

NFL Shop's competitive set

Benchmark on the same fields

NFL Shop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
NFL ShopNFL Shop
27%
70%
5
This page
Fanatics.comFanatics.comfanatics.com
98
Open profile →
DICK'S Sporting GoodsDICK'S Sporting Goodsdickssportinggoods.com
92
Lids.comLids.comlids.com
90
Open profile →
NikeNikenike.com
88
Open profile →
Academy Sports + OutdoorsAcademy Sports + Outdoorsacademy.com
85
Amazon Kindle Direct PublishingAmazon Kindle Direct Publishingkdp.amazon.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.