Scheels’s marketing, tracked daily.
The latest creative Scheels puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on Scheels
ShopVision captures the public marketing we see from Scheels every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Scheels use?
All channelsPaid media is Scheels's most-used channel. Jump to a channel below, or read straight down.
Scheels homepage updates
149 capturedCadence
~25/ wk
Last 30 days
106
▲ 361%· vs prior 30d
Scheels on email
26 capturedCadence
~2.3/ wk
Last 30 days
10
▲ 11%· vs prior 30d
Build Your Holiday Wishlist 🎁
Nov 9, 2026
Welcome to MySCHEELS
Nov 6, 2026
Spooky Savings Are Here 🎃
Oct 31, 2026
Up to $200 Off When Instantly Approved!
Oct 29, 2026
You've Been Entered! 🎉
Oct 26, 2026
Everyday or Elevated?
Oct 21, 2026
Important Updates to Our Policies
Oct 19, 2026
Happy National HSA Day!
Oct 15, 2026
Last Chance to Secure Free Shipping
Oct 7, 2026
Free Shipping for Early Holiday Shopping
Oct 6, 2026
Explore the 2026 Christmas Gift Guide!
Oct 3, 2026
Jingles is Back! 🐶
Oct 2, 2026
Scheels on paid media
367 capturedCadence
~71/ wk
Last 30 days
306
Top platform
Scheels on sms
5 capturedCadence
~0.5/ wk
Last 30 days
2
Promotional history, record by record
42 records · latest 3 shown39 more offers sit before Nov 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Scheels's competitive set
Benchmark on the same fieldsScheels’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
DICK'S Sporting Goodsdickssportinggoods.com
Cabela'scabelas.com
Sportsman's Warehousesportsmans.com
REIrei.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Scheels on social
225 capturedCadence
~18/ wk
Last 30 days
78
Top platform
Facebook
Buy it once, wear it for years. These layers are made to be lived in season after season. https://bit.ly/3WzkDZY
Nov 10, 2026 · Facebook
Shop what you love and earn extra points while you’re at it. Visa Cardmember Appreciation ends November 15th!
Nov 9, 2026 · Instagram
Now Nationwide in Every Scheels. We started in five Scheels locations last year. Now, Three Nails is in every Scheels store across the country. We couldn’t be more grateful for a partnership with a retailer whose values align so closely with ours. Thanks for being part of the journey. Find your nearest location and come check us out in person.
Nov 8, 2026 · Instagram
Get ready for game day and beyond with the SCHEELS Visa! Apply today and get up to $200 off your purchase when approved. What are you waiting for? 🔗 https://bit.ly/4e8qdbM
Nov 7, 2026 · Facebook
Can’t talk right now, it’s Visa Cardmember Appreciation! Shop your favorites and earn 5 points per $1 spent at SCHEELS through November 15th. 🙌 🔗 https://bit.ly/3WaY25O
Nov 6, 2026 · Facebook
Most magical time of the year if you ask us ✨😌🎁
Nov 5, 2026 · Tiktok
SCHEELS is proud to display the POW/MIA Missing Man Table. The table is round - to show our everlasting concern. The tablecloth is white, symbolizing the purity of their motives when answering the call to serve. The single red rose reminds us of the lives of these Americans....and the loved ones and friends who keep the faith, awaiting answers. The yellow ribbon symbolizes our continued uncertainty, hope for their return and determination to account for them. A slice of lemon reminds us of their bitter fate, captured or missing in a foreign land. A pinch of salt symbolizes the tears of our missing and their families. The lighted candle reflects our hope for their return. The bound text is a book of faith to represent the strength gained through devotion to sustain those lost from our country. The glasses are inverted - to symbolize their inability to share a toast. The chair is empty - they are missing.
Nov 4, 2026 · Instagram
'Tis the season for holiday hydration✨ Make the season a little more merry with the all new Owala Holiday collection at SCHEELS: https://bit.ly/4zdjmGf
Nov 3, 2026 · Facebook
🏒 32 teams, 32 hometown looks. The @NHL Hometown Remix jerseys are here! Don’t wait, hit the link in bio to secure yours! 🛒 LINK IN BIO
Nov 2, 2026 · Instagram
Gravity is just a suggestion. ❄️🎿 @Salomon
Nov 1, 2026 · Tiktok
Did you know Halloween is also National Caramel Apple Day?🍏 Happy Halloween from your friends at SCHEELS! 🎃👻
Oct 31, 2026 · Facebook
Chapters: 0:00 Intro 0:09 Persona #1 0:35 Persona #2 0:55 Persona #3 1:23 Persona #4 Are Ray-Ban Meta smart glasses worth it? If you love taking photos, listening to music, making hands-free calls, or using AI throughout your day, Meta glasses might be exactly what you're looking for. In this video, a SCHEELS Expert breaks down the 4 types of people who could benefit the most from Ray-Ban Meta smart glasses and explains how their features fit into everyday life. From the person who photographs and records everything to someone who's constantly asking questions, these AI-powered smart glasses offer a convenient way to stay connected without always reaching for your phone. Ray-Ban Meta smart glasses feature a built-in camera for hands-free photos and videos, open-ear speakers for music and calls, and Meta AI for answering questions and accessing information using voice commands. With classic Ray-Ban styling, they're also a natural option for people who already wear glasses. So, who actually needs Meta glasses? Watch to find out which of these four categories you fall into! Shop Ray-Ban Meta Smart Glasses at SCHEELS: https://www.scheels.com/c/all/vc/ray-ban%20meta/ #RayBanMeta #MetaGlasses #SmartGlasses #MetaAI #SCHEELS Follow SCHEELS Instagram: https://www.instagram.com/scheelssports/ Facebook: https://www.facebook.com/scheels SCHEELS Social Media and Expert Disclaimer: The views, opinions and recommendations expressed in any social media content, videos or other materials created by SCHEELS, its employees or SCHEELS Experts are those of the individual featured and do not necessarily reflect the views of SCHEELS All Sports, Inc. (“SCHEELS”). The information provided is intended to share general knowledge and experience for informational purposes and is not a substitute for professional, technical or medical advice. Some content may feature SCHEELS Experts or other individuals who have received compensation or products from SCHEELS. Any such material connections are disclosed in accordance with applicable FTC guidance. Demonstrations, tutorials and instructional content are illustrative only and are not intended to serve as comprehensive instruction. Recreational activities, sports and product use involve inherent risks. Always follow all applicable laws, safety guidelines and manufacturer instructions when using products or participating in activities shown. SCHEELS makes no representations or warranties regarding the accuracy, completeness or timeliness of the information presented and expressly disclaims liability for any injury, damage or loss resulting from reliance on or use of the information contained in this content. All content is provided for general informational purposes only and may not reflect current product specifications, availability or other details. Please refer to manufacturer guidelines, safety instructions and local regulations when using products or participating in activities.
Oct 30, 2026 · Youtube