What did Milani Cosmetics do on Black Friday?
On November 28, 2025, Milani Cosmetics ran up to 50% off on select items, via "Discount." Independently captured from milanicosmetics.com — not aggregator copy.
The offer on the day
MILANICOSMETICS.COM
Homepage · captured Nov 30, 2025
50% off
50%
Depth on the day
Depth on the day
50%
▲ +19.1 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- 50% off
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online, app, in-store
- Eligible categories
- sale items
- Shipping
- —
What ran on each channel
2 channelsWhat Milani Cosmetics ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Milani Cosmetics homepage updates
Milani Cosmetics homepage updates capture
Captured Nov 30, 2025.
Milani Cosmetics on social
Blue, brown, green—whatever your hue, there’s a look that was made for you. Swipe to find your perfect match👁️ #MilaniCosmetics #Eyeshadow #Mascara
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Milani Cosmetics's competitive set
Benchmark on the same fieldsMilani Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
FLOWER Beautyflowerbeauty.com
Revlonrevlon.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Milani Cosmetics on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Milani Cosmetics.
What teams ask about Black Friday 2025
Answered from our data- Does Milani Cosmetics offer Black Friday discounts?
- Yes — on November 28, 2025, Milani Cosmetics ran 50% off.
- How deep was Milani Cosmetics's Black Friday discount?
- Milani Cosmetics's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Milani Cosmetics use for Black Friday?
- Milani Cosmetics ran Black Friday 2025 as "Discount."
- Was Milani Cosmetics's Black Friday discount sitewide or limited to select items?
- Milani Cosmetics's Black Friday 2025 discount was on select items.
- Is Milani Cosmetics's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Milani Cosmetics use for Black Friday?
- Milani Cosmetics's Black Friday 2025 offer was eligible on: online, app, in-store.