What did Merrell do on Black Friday?
On November 28, 2025, Merrell ran up to 50% off sitewide, via "Discount." Independently captured from merrell.com — not aggregator copy.
The offer on the day
MERRELL.COM
Homepage · captured Nov 30, 2025
Up to 50% off
50%
Depth on the day
Depth on the day
50%
▲ +24.2 pts · vs its active-promo avg
Vs discounters
+6 pts
▲ above avg · 44% among discounters
- Headline offer
- Up to 50% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Merrell ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Merrell homepage updates
Merrell homepage updates capture
Captured Nov 30, 2025.
Merrell on email
Last chance to shop Black Friday savings
Captured Nov 30, 2025.
Merrell on paid media
Merrell on paid media capture
Captured Nov 27, 2025.
Merrell on social
Our favorite Black Friday deal: The #1 hiking boot in the world, for under $100. 🧡🥾 Shop the link in bio!
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Merrell's competitive set
Benchmark on the same fieldsMerrell’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Salomonsalomon.com
Oboz Footwearobozfootwear.com
Vasquevasque.com
Columbia Sportswearcolumbia.com
La Sportiva North Americalasportivausa.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Merrell on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Merrell.
What teams ask about Black Friday 2025
Answered from our data- Does Merrell offer Black Friday discounts?
- Yes — on November 28, 2025, Merrell ran Up to 50% off.
- How deep was Merrell's Black Friday discount?
- Merrell's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Merrell use for Black Friday?
- Merrell ran Black Friday 2025 as "Discount."
- Was Merrell's Black Friday discount sitewide or limited to select items?
- Merrell's Black Friday 2025 discount was sitewide.
- Is Merrell's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Merrell use for Black Friday?
- Merrell's Black Friday 2025 offer was eligible on: online, app, in-store.