Merrell’s marketing, tracked daily.
The latest creative Merrell puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Merrell
ShopVision captures the public marketing we see from Merrell every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Merrell use?
All channelsPaid media is Merrell's most-used channel. Jump to a channel below, or read straight down.
Merrell homepage updates
118 capturedCadence
~14/ wk
Last 30 days
60
▲ 100%· vs prior 30d
Merrell on email
106 capturedCadence
~8.6/ wk
Last 30 days
37
▲ 6%· vs prior 30d

Find your barefoot match
Sep 10, 2026

Fall forward in the Jungle Trek Mule
Sep 9, 2026

Just landed: 1TRL Moab 2 Slide Woven. Limited release
Sep 8, 2026

Last call: up to 40% off + extra 20% off Labor Day deals
Sep 7, 2026

Hurry: up to 40% off + extra 20% off
Sep 6, 2026

Wrapt: Now up to 40% off
Sep 5, 2026

Labor Day deals are happening now
Sep 4, 2026

Don't miss out: up to 40% off + extra 20% off
Sep 3, 2026

Up to 40% off Labor Day sale + extra 20% off sale just for you
Sep 2, 2026

Get Long-weekend ready
Sep 1, 2026

August bestsellers
Aug 31, 2026

Shop up to 40% off Merrell favorites
Aug 30, 2026
Merrell on paid media
336 capturedCadence
~3.0/ wk
Last 30 days
13
Top platform

Meet your new go-tos. Save up to 40% during our Labor Day Sale.
Sep 1, 2026 · Meta

Up to 40% Off
Aug 31, 2026 · Meta

Your favorites are on sale. Shop up to 40% off during the Labor Day Sale.
Aug 28, 2026 · Meta

Aug 25, 2026 · Meta

Shop Top-Rated Hikers
Aug 18, 2026 · Meta

Discover the extraordinary side of outside with gear ready to go the distance.
Aug 17, 2026 · Meta

Tested by explorers and trusted to last, shop our best-sellers.
Aug 15, 2026 · Meta

Aug 7, 2026 · Meta

Tested by explorers and trusted to last, shop our best-sellers.
Aug 6, 2026 · Meta

Shop Top-Rated Hikers
Aug 5, 2026 · Meta
Promotional history, record by record
148 records · latest 5 shown143 more offers sit before Sep 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Merrell's competitive set
Benchmark on the same fieldsMerrell’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Merrell on social
104 capturedCadence
~9.1/ wk
Last 30 days
39
▲ 22%· vs prior 30d
Top platform
Instagram
Merrell x YouMustCreate launching September 11th at youmustcreate.com and September 21st at Merrell.com
Sep 10, 2026 · Instagram
Some moments become part of the history of the sport. An unforgettable OCC victory by @fredtranchand. A debut appearance and a first place finish in the Agility Peak 6 featuring Vibram Megagrip. Not a bad way to introduce yourself to one of trail running's biggest stages. Photo: @pi.vieira #MerrellRunning #Merrell
Sep 9, 2026 · Instagram
You measure the day in blueprints and blocks walked. 10,000 steps is your bare minimum. The Relay is made for going as far as your day goes.
Sep 8, 2026 · Instagram
A few pages from the archive. For decades, Merrell and GORE-TEX® Brand have helped more people experience outside with confidence. Together, we've helped inspire creativity and possibility that begin the moment people step through their front door. Congratulations to @goretexbrand on 50 years of innovation and impact. #GORETEX #GORETEX50 #Merrell
Sep 4, 2026 · Instagram
Introducing The Triad Trail. Inspired by vintage hiking boots and a shared appreciation for outdoor heritage, the latest collaboration from Merrell x EASTLOGUE reimagines the Hut Moc 2 Leisure. One silhouette, three interchangeable laces. Available now in Australia, China, Korea, and Taiwan. Coming to the US on 9.10.26.
Sep 3, 2026 · Facebook
Merrell x EASTLOGUE. The Triad Trail. Coming soon.
Sep 2, 2026 · Facebook
"I've been able to lean more into curiosity instead of comparison, which is so freeing." For Merrell pro trail runner Rachel Tomajczyk, the trail became a place to let go of the pressure to be perfect. What began as a pursuit of performance evolved into something deeper: a chance to embrace curiosity, trust the process, and find balance. Meet Rachel, in the latest installment of Behind the Start, our series exploring the people behind the pursuit. #ItStartsOutside
Sep 1, 2026 · Facebook
Months of preparation. One finish line. Chamonix isn’t just about race day. It’s about every early morning, every climb, every session that led to this moment. And a reminder that the journey starts long before the finish line. An incredible performance from @fredtranchand, taking the win at his first ever OCC race, powered by the Agility Peak 6. Congratulations, Fred. 🧡 #ItStartsOutside
Aug 31, 2026 · Instagram
Made for wandering. @_katmck in the Relay Tour Mary Jane. 🌵 #ItStartsOutside #merrellonyou
Aug 28, 2026 · Instagram
Some people look for escape. Others find connection. Photographer Guarionex Rodriguez, Jr. uses photography to move through the city as it is – loud and quiet, natural and concrete, busy and still. Finding honesty in moments often left unwatched. "For me, what makes New York City truly special is the honest nature of what this city has to offer.” Seen through the lens of Guarionex Rodriguez, Jr.
Aug 27, 2026 · Facebook
Lifemaxxing 🌱🥾 > @Aubrie #merrell
Aug 26, 2026 · Tiktok
The carefree favorite for over 20 years. Tap to shop.
Aug 25, 2026 · Instagram