Merrell’s marketing, tracked daily.
The latest creative Merrell puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of November 10, 2026
Email
Give the gift of coziness
Nov 10, 2026
Paid media
MetaNov 10, 2026
Social
FacebookA few moments from a 28-year journey. Karl Bushby’s Goliath Expedition covered 31,000 miles across 30 countries, taking him through some of the world's most demanding terrain, with Moabs on his feet along the way. Here’s a look back at the Goliath Expedition and the incredible journey that brought Karl home. Read more: merrell.visitlink.me/Fq06MN
Nov 9, 2026
What we track on Merrell
ShopVision captures the public marketing we see from Merrell every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Merrell use?
All channelsPaid media is Merrell's most-used channel. Jump to a channel below, or read straight down.
Merrell homepage updates
293 capturedCadence
~35/ wk
Last 30 days
150
Merrell on email
108 capturedCadence
~11/ wk
Last 30 days
45
▲ 55%· vs prior 30d
Give the gift of coziness
Nov 10, 2026
Take on wet trails in the Moab Speed 2
Nov 9, 2026
Don’t miss your Friends & Family savings
Nov 8, 2026
This holiday, gift the what if
Nov 7, 2026
Don't wait, claim your 15% off
Nov 6, 2026
New styles for colder days
Nov 5, 2026
Don't wait, claim your 15% off
Nov 4, 2026
Just in: fresh styles for cooler days
Nov 3, 2026
Don't wait, claim your 15% off
Nov 2, 2026
Final hours: Up to 40% off
Nov 1, 2026
The outdoors is calling
Oct 31, 2026
Shop the mid-season sale before it ends
Oct 30, 2026
Merrell on paid media
394 capturedCadence
~28/ wk
Last 30 days
119
Top platform
Nov 10, 2026 · Meta
Ready for Cold. Made for More.
Nov 6, 2026 · Meta
Nov 4, 2026 · Meta
Nov 2, 2026 · Meta
Merrell
Oct 30, 2026 · Meta
Oct 29, 2026 · Meta
Meet the Sugarloaf.
Oct 28, 2026 · Meta
World's #1 Hiker.
Oct 26, 2026 · Meta
Shop Mid-Season Savings
Oct 22, 2026 · Meta
Shop Mid-Season Savings
Oct 21, 2026 · Meta
Merrell x Harris Tweed®
Oct 15, 2026 · Meta
Merrell on sms
65 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 25%· vs prior 30d
Promotional history, record by record
31 records · latest 2 shown29 more offers sit before Nov 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Merrell's competitive set
Benchmark on the same fieldsMerrell’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Salomonsalomon.com
Oboz Footwearobozfootwear.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Merrell on social
102 capturedCadence
~6.3/ wk
Last 30 days
27
▼ 37%· vs prior 30d
Top platform
Instagram
A few moments from a 28-year journey. Karl Bushby’s Goliath Expedition covered 31,000 miles across 30 countries, taking him through some of the world's most demanding terrain, with Moabs on his feet along the way. Here’s a look back at the Goliath Expedition and the incredible journey that brought Karl home. Read more: merrell.visitlink.me/Fq06MN
Nov 9, 2026 · Facebook
Twenty-eight years and 31,000 miles later, @Karl Bushby is home. In 1998, the British adventurer left Punta Arenas, Chile, with a goal that almost defies belief: make his way home to Hull, England. He vowed not to return home until he got there on foot. The Goliath Expedition took him across 30 countries, through the Darién Gap and across the frozen Bering Strait. He swam the Caspian Sea and, just last month, the English Channel. Along the way, Karl found the Moab. After first trying a pair while crossing the United States in 2013, the Moab became his go-to for the comfort and durability he needed to keep moving. For more than a decade, it carried him through Central Asia, Europe and finally home. We’re incredibly proud that the Moab was part of the journey. Yesterday, Karl walked up to his mother’s front door in Hull and completed one of the longest unbroken journeys on foot ever attempted. Congratulations, Karl. 28 years later, you made it home.
Nov 6, 2026 · Tiktok
It’s just you, your feet, and the ground beneath you. Feel barefoot freedom in the Wrapt.
Nov 4, 2026 · Facebook
Twenty-eight years and 31,000 miles later, Karl Bushby is home. In 1998, the British adventurer left Punta Arenas, Chile, with a goal that almost defies belief: make his way home to Hull, England. He vowed not to return home until he got there on foot. The Goliath Expedition took him across 30 countries, through the Darién Gap and across the frozen Bering Strait. He swam the Caspian Sea and, just last month, the English Channel. Along the way, Karl found the Moab. After first trying a pair while crossing the United States in 2013, the Moab became his go-to for the comfort and durability he needed to keep moving. For more than a decade, it carried him through Central Asia, Europe and finally home. We’re incredibly proud that the Moab was part of the journey. Yesterday, Karl walked up to his mother’s front door in Hull and completed one of the longest unbroken journeys on foot ever attempted. Congratulations, Karl. 28 years later, you made it home.
Nov 3, 2026 · Facebook
However the day unfolds, the Relay goes with it.
Nov 2, 2026 · Facebook
A good fit from the ground up. @daniigarciia01 in the Moab Speed 2. #ItStartsOutside #merrellonyou
Oct 29, 2026 · Facebook
Consider the cozy part of the outfit covered. The Sugarloaf Mule Cozy.
Oct 28, 2026 · Facebook
You don't sit still for inspiration. You walk. You wander. You observe. The Cham Redux is made for going as far as your day goes. Tap to shop: merrell.visitlink.me/t9gTPH
Oct 27, 2026 · Facebook
Because the best days rarely stay in one place. Introducing Merrell x Sweaty Betty. Built for the trail, designed for wherever the day takes you. Out now: merrell.visitlink.me/bOUWFo
Oct 26, 2026 · Facebook
Because the best days rarely stay in one place. Introducing Merrell x Sweaty Betty. Built for the trail, designed for wherever the day takes you. Out now on sweatybetty.com, merrell.com and select retailers.
Oct 22, 2026 · Instagram
A little texture for the rotation. Merrell x Harris Tweed® on @Kendall Griffin.
Oct 21, 2026 · Tiktok
The season for Sugarloaf. ☕ #ItStartsOutside #merrellonyou
Oct 20, 2026 · Tiktok