Merrell’s marketing, tracked daily.
The latest creative Merrell puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Merrell
ShopVision captures the public marketing we see from Merrell every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Merrell use?
All channelsPaid media is Merrell's most-used channel. Jump to a channel below, or read straight down.
Merrell homepage updates
133 capturedCadence
~14/ wk
Last 30 days
60
▲ 33%· vs prior 30d
Merrell on email
106 capturedCadence
~8.4/ wk
Last 30 days
36
▲ 3%· vs prior 30d

Whatever the forecast, keep moving
Sep 25, 2026

Your access to our Friends & Family VIP sale
Sep 24, 2026

Discover the boots made for changing scenery
Sep 23, 2026

Why Jungle Moc is an everyday icon
Sep 22, 2026

Going fast: 1TRL Moab 2 Slide Woven
Sep 21, 2026

Three ways to hike this fall
Sep 20, 2026

Get outside in color
Sep 19, 2026

Meet the Jungle Trek
Sep 18, 2026

Waterproof performance for every forecast
Sep 17, 2026

Fall's favorite fit: Wrapt
Sep 16, 2026

Fresh arrivals for cooler days ahead
Sep 15, 2026

Moab 3, Speed 2 or SpeedARC: which hiker are you?
Sep 13, 2026
Merrell on paid media
349 capturedCadence
~5.4/ wk
Last 30 days
23
Top platform

Shop Top-Rated Hikers
Sep 13, 2026 · Meta

Sep 12, 2026 · Meta

Sep 11, 2026 · Meta

Meet your new go-tos. Save up to 40% during our Labor Day Sale.
Sep 1, 2026 · Meta

Up to 40% Off
Aug 31, 2026 · Meta

Your favorites are on sale. Shop up to 40% off during the Labor Day Sale.
Aug 28, 2026 · Meta

Aug 25, 2026 · Meta

Shop Top-Rated Hikers
Aug 18, 2026 · Meta

Discover the extraordinary side of outside with gear ready to go the distance.
Aug 17, 2026 · Meta

Tested by explorers and trusted to last, shop our best-sellers.
Aug 15, 2026 · Meta
Promotional history, record by record
133 records · latest 4 shown129 more offers sit before Sep 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Merrell's competitive set
Benchmark on the same fieldsMerrell’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Merrell on social
121 capturedCadence
~11/ wk
Last 30 days
45
▲ 15%· vs prior 30d
Top platform
Instagram
Seeing where the day leads. @yoniekoto wears Moab 3, made for getting a little lost along the way. #ItStartsOutside #merrellonyou
Sep 25, 2026 · Instagram
You’re on your feet. All day. Moving. Carrying. Pushing. Your shoes should put in the work too. For as far as the day goes. The Wrapt.
Sep 24, 2026 · Instagram
Merrell x YMC. Together for the second time to launch new colours of the Moab 2 Slide x YMC. Available online at merrell.com.
Sep 23, 2026 · Tiktok
Out for the first day of fall. 🍂 #ItStartsOutside #merrellonyou Credit: @willowwpreston, @_33028m, @isacramirez04, @plantladyp_, @ogkeee__
Sep 22, 2026 · Tiktok
Merrell x YMC. Merrell and YMC come together for the second time to launch new colours of the Moab 2 Slide x YMC. Tap to shop: merrell.visitlink.me/0Oa-jS
Sep 21, 2026 · Facebook
Fresh Air from Paris. For @yoniekoto, Paris reveals itself in the details. Away from the landmarks and familiar postcards, the city comes into focus through quiet streets, daily routines, and the moments that catch his eye along the way.
Sep 18, 2026 · Instagram
"In the mountain, that's where we can truly hear what we really are." For Gustavo Buitrago, running started as a way forward. Over time, the thoughts that once consumed him grew quieter, replaced by the rhythm of movement and the clarity found on the trail. Meet Gustavo, Merrell pro trail runner, in the latest installment of Behind the Start, a series exploring the people behind the pursuit. #ItStartsOutside
Sep 17, 2026 · Instagram
Easy layers, everyday pairs. Relay Fly Vent and Jungle Moc on @lori metcalf and Chandler. 🧡
Sep 16, 2026 · Tiktok
Some of the most meaningful moments outside happen in places that have remained wild for generations. For 25 years, the Roadless Rule has helped us protect the forests and trails that make those moments possible. As conversations about the future of Roadless Areas continue, we're reminded of the important role these landscapes play in outdoor experiences across the country. We're proud to support efforts that help protect the places where it all starts. The public comment period has been extended through October 6. Learn more and make your voice heard through the link in our bio. It Starts Outside.
Sep 15, 2026 · Instagram
A strawberry matcha moment. 🍵 @Audrey Rivet in the Moab 3. #ItStartsOutside #merrellonyou
Sep 14, 2026 · Tiktok
Merrell x YMC Merrell and YMC come together for the second time to launch new colours of the Moab 2 Slide. Available in Black and Dark Walnut, the limited-edition collaboration brings YMC’s understated, utility-led design language to a Merrell icon built for comfort, versatility and everyday wear. Available online at youmustcreate.com and in-store now Photography @fredrick.horn
Sep 11, 2026 · Instagram
Merrell x YouMustCreate launching September 11th at youmustcreate.com and September 21st at Merrell.com
Sep 10, 2026 · Instagram