KÜHL’s marketing, tracked daily.
The latest creative KÜHL puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
The SPYFIRE® Series Reinvented
Nov 8, 2026

Paid media
MetaNov 9, 2026

Social
InstagramThis is the version you’ve been waiting for. Rebuilt with pre-baffled woven construction, the updated SPYFIRE® eliminates down stitching entirely — no cold spots, no leakage, just even warmth across every baffle. 800-fill Muscovy down delivers exceptional warmth-to-weight and packs down tight, while strategically sized 3D baffles regulate heat where your body needs it most. The SPYFIRE®, refined for everywhere you go next.
Nov 8, 2026
What we track on KÜHL
ShopVision captures the public marketing we see from KÜHL every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does KÜHL use?
All channelsPaid media is KÜHL's most-used channel. Jump to a channel below, or read straight down.
KÜHL homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
KÜHL on email
3 capturedCadence
~0.7/ wk
Last 30 days
3
New· vs prior 30d
KÜHL on paid media
316 capturedCadence
~29/ wk
Last 30 days
126
Top platform
KÜHL's competitive set
Benchmark on the same fieldsKÜHL’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.


KÜHL on social
74 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 36%· vs prior 30d
Top platform
Instagram
This is the version you’ve been waiting for. Rebuilt with pre-baffled woven construction, the updated SPYFIRE® eliminates down stitching entirely — no cold spots, no leakage, just even warmth across every baffle. 800-fill Muscovy down delivers exceptional warmth-to-weight and packs down tight, while strategically sized 3D baffles regulate heat where your body needs it most. The SPYFIRE®, refined for everywhere you go next.
Nov 8, 2026 · Instagram
Nov 6, 2026 · Facebook
“My favorite pants to get lost in. KÜHL👖🧑🌾🌲⛺️ . From off-roading and hiking to yard work and yoga, they’ve become my go-to for just about everything. Big plus for me that most of these pants were available in long inseams! . Loving KÜHL‘s line-up of gear for this Fall season too. Can’t wait to get my hands on their famous flannels!”—Aneta Zarzycka
Nov 4, 2026 · Facebook
Purpose built. Whether you’re charging resort laps or pushing beyond the boundary, DEFIANT™ is made for long days, changing weather, and everything in between. Cutting-edge KÜHLFLEX™ is a three-layer waterproof, windproof, and breathable shell with built-in stretch for ultimate comfort and 20K/20K performance. Shop now through link in bio! Born in the Mountains® | KÜHL® | Winter 2027 | Mountain Inspired | DEFIANT™ Ski Kit | Skiing | Snowboarding | Powder Day
Nov 1, 2026 · Facebook
Happy Halloweekend! Whether you’re trick-or-treating or hitting the trails this weekend, we hope you’re soaking up every bit of spooky season. 🎃 // Shoutout Outsider @nateintheclouds for making the AKTIVATOR® Hoody both festive and functional.
Oct 30, 2026 · Instagram
You already know the SPYFIRE®. This is the version that raises the bar. Pre-baffled woven construction eliminates down stitching completely — no cold spots, no leakage, just consistent warmth from baffle to baffle. 800-fill Muscovy down packs down tight and delivers exceptional warmth-to-weight, with 3D baffles that put heat exactly where you need it most. The SPYFIRE®, built for whatever’s next. Shop now: https://www.kuhl.com/kuhl/womens/outerwear/ws-spyfire-hoody/ Subscribe to KÜHL on Youtube: - @kuhl Follow KÜHL on: - Facebook: https://www.facebook.com/kuhlclothing - Instagram: https://www.instagram.com/kuhl/ #borninthemountains
Oct 29, 2026 · Youtube
Cooler days call for better layers. Discover KÜHL long sleeves crafted with premium fabrics, lasting comfort, and versatile style for wherever fall takes you. Shop now: https://www.kuhl.com/kuhl/mens/long-sleeve/ Subscribe to KÜHL on Youtube: @kuhl Follow KÜHL on: - Facebook: https://www.facebook.com/kuhlclothing - Instagram: https://www.instagram.com/kuhl/ #borninthemountains
Oct 28, 2026 · Youtube
Meet the KONTROL™ Barrel Jean! Temperature-regulating denim with a relaxed fit, a touch of stretch, and lasting recovery. A modern barrel leg with a subtle crop and articulated knee darts deliver a clean, elevated silhouette without sacrificing ease of movement. Five-pocket heritage styling meets built-in performance. Classic looks, modern comfort. Shop now through link in bio!
Oct 25, 2026 · Instagram
THE ONE has always been about simplicity —one jacket that handles more, so you don't have to think about it. For Fall 2026, we refined the core —improving movement, comfort, and everyday usability without changing what made it essential. Shop now: https://www.kuhl.com/kuhl/womens/outerwear/ws-the-one-hoody/ Subscribe to KÜHL on Youtube: - @kuhl Follow KÜHL on: - Facebook: https://www.facebook.com/kuhlclothing - Instagram: https://www.instagram.com/kuhl/ #borninthemountains
Oct 23, 2026 · Youtube
THE ONE has always been about simplicity —one jacket that handles more, so you don't have to think about it. For Fall 2026, we refined the core —improving movement, comfort, and everyday usability without changing what made it essential. Shop now: https://www.kuhl.com/kuhl/mens/outerwear/ms-the-one-hoody/ Subscribe to KÜHL on Youtube: @kuhl Follow KÜHL on: - Facebook: https://www.facebook.com/kuhlclothing - Instagram: https://www.instagram.com/kuhl/ #borninthemountains
Oct 22, 2026 · Youtube
Back to frosty mountain mornings with my cup of coffee🫶🏼
Oct 19, 2026 · Instagram
A fall Sunday well spent with @zakstonephotography. // Location: Oregon Born in the Mountains® | KÜHL® | Fall 2026 | Mountain Inspired | Oregon | Fall Foliage | Foliage
Oct 18, 2026 · Instagram