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GlassesUSA
glassesusa.com ↗
BF2025
All brands on Black Friday

What did GlassesUSA do on Black Friday?

On November 28, 2025, GlassesUSA ran up to 50% off on select collections, via "Discount." Independently captured from glassesusa.com — not aggregator copy.

The offer on the day

GLASSESUSA.COM

Homepage · captured Nov 30, 2025

50% OFF

50%

Depth on the day

Depth on the day

50%

▲ +1.8 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
50% OFF
Mechanic
Discount
Scope
Collection
Where it ran
—
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What GlassesUSA ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

GlassesUSA homepage updates

GlassesUSA homepage updates capture

Captured Nov 30, 2025.

GlassesUSA on email

💙 Cyber Monday EARLY ACCESS 💙 BIG savings inside

Captured Nov 30, 2025.

GlassesUSA on paid media

GlassesUSA on paid media capture

Captured Nov 30, 2025.

GlassesUSA on social

CYBER MONDAY DEAL! 💥 Get 50% OFF eyeglasses and sunglasses during our huge Cyber Week sale at https://t.co/hNToeI3nZ9. Use coupon code: CYBER50. Thousands of styles are included! Shop now >> https://t.co/93exI39n29 https://t.co/QxL82XQ4dQ

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

GlassesUSA's competitive set

Benchmark on the same fields

GlassesUSA’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
GlassesUSAGlassesUSA
48%
100%
4
This page
Zenni OpticalZenni Opticalzennioptical.com
98
Open profile →
EyebuydirectEyebuydirecteyebuydirect.com
95
Open profile →
Warby ParkerWarby Parkerwarbyparker.com
92
Open profile →
FramesDirect.comFramesDirect.comframesdirect.com
88
Open profile →
FirmooFirmoofirmoo.com
85
Open profile →
Pair EyewearPair Eyewearpaireyewear.com
85
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

GlassesUSA on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured GlassesUSA.

YearHeadline offerDepth
202550% OFF50%

What teams ask about Black Friday 2025

Answered from our data
Does GlassesUSA offer Black Friday discounts?
Yes — on November 28, 2025, GlassesUSA ran 50% OFF.
How deep was GlassesUSA's Black Friday discount?
GlassesUSA's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did GlassesUSA use for Black Friday?
GlassesUSA ran Black Friday 2025 as "Discount."
Was GlassesUSA's Black Friday discount sitewide or limited to select items?
GlassesUSA's Black Friday 2025 discount was on select collections.
Is GlassesUSA's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did GlassesUSA use for Black Friday?
The channels GlassesUSA's Black Friday offer ran on were not captured.