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FramesDirect
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BF2025
All brands on Black Friday

What did FramesDirect do on Black Friday?

On November 28, 2025, FramesDirect ran up to 60% off on select items, via "Discount." Independently captured from framesdirect.com — not aggregator copy.

The offer on the day

FRAMESDIRECT.COM

Homepage · captured Nov 30, 2025

UP TO 60% OFF

60%

Depth on the day

Depth on the day

60%

▲ +9 pts · vs its active-promo avg

Vs discounters

+16 pts

▲ above avg · 44% among discounters

Headline offer
UP TO 60% OFF
Mechanic
Discount
Scope
Select
Where it ran
online, in-store, app
Eligible categories
lenses
Shipping
—

What ran on each channel

2 channels

What FramesDirect ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

FramesDirect homepage updates

FramesDirect homepage updates capture

Captured Nov 30, 2025.

FramesDirect on paid media

Frames For America, Inc.

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

FramesDirect's competitive set

Benchmark on the same fields

FramesDirect’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
FramesDirectFramesDirect
51%
100%
4
This page
GlassesUSA.comGlassesUSA.comglassesusa.com
98
Open profile →
EyeconicEyeconiceyeconic.com
95
Open profile →
Eyeglasses.comEyeglasses.comeyeglasses.com
92
Warby ParkerWarby Parkerwarbyparker.com
90
Open profile →
EzContacts.comEzContacts.comezcontacts.com
88
SportRxSportRxsportrx.com
88

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

FramesDirect on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured FramesDirect.

YearHeadline offerDepth
2025UP TO 60% OFF60%

What teams ask about Black Friday 2025

Answered from our data
Does FramesDirect offer Black Friday discounts?
Yes — on November 28, 2025, FramesDirect ran UP TO 60% OFF.
How deep was FramesDirect's Black Friday discount?
FramesDirect's peak Black Friday 2025 discount was 60%. — 16 points deeper than the average among brands that discounted that day.
What promotional mechanic did FramesDirect use for Black Friday?
FramesDirect ran Black Friday 2025 as "Discount."
Was FramesDirect's Black Friday discount sitewide or limited to select items?
FramesDirect's Black Friday 2025 discount was on select items.
Is FramesDirect's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did FramesDirect use for Black Friday?
FramesDirect's Black Friday 2025 offer was eligible on: online, in-store, app.