Our Founder and CEO Joe’s camera roll reads like a case study in The Rise. The Shine. Here are some of the highlights over the years, starting with the intention woven into every piece we make.  A small reminder to stay curious, seek out meaningful experiences that stretch you in new ways and always enjoy the journey, wherever it may lead. All great stories have a beginning. Ours was a humble one that began in a garage. Before the growth, before anyone knew our name, there were a daring few who were willing to take the first step. The garage was proof of a dream. The campus today is proof of what’s possible when people believe in something bigger than themselves, and choose to build it together. Every journey needs a compass. The values at Vuori are simple: the same brand we promote out there guides us in here. May they remind us who we are, what we stand for, and how we show up for one another every day. The early days of Vuori were full of obstacles that, at the time, seemed impossible to overcome. Sometimes, you have to challenge your thinking and turn your perspective upside down. What looked hard to navigate from one angle suddenly became an incredible blessing from another. A company rises when a group of incredible humans bring their talent, intention, passion, and heart to work every day. Together we rise. Together we shine. Aching feet, pounding head, little sleep. The climbs were never easy. The views were unforgettable. But the feeling that stays with you on the other end of the trip is what would eventually call us back. The best part of any journey isn’t where you end up. It’s who you share it with. Grateful for my family who make the days more meaningful. For years, I thought what I wanted would be achieved by pursuing bigger and bigger goals. But my experience has shaped a different view—a new perspective that exceptional performance happens when you’re connected to purpose and immersed in the journey. Here’s to getting there in a different way. The same outcomes, a different path. Sometimes you want to go. Sometimes you don’t. But we all know how we feel on the other side. More than words. A daily choice. Here’s to continuing the journ

Aug 9, 2026 · Instagram

Dreams aren’t destinations. They’re invitations to go within. To choose courage over comfort and maintain momentum, even when things get hard. That’s the Rise. The Shine is what follows: feeling connected, inspired, and fully alive.

Aug 8, 2026 · Instagram

For us, The Rise. The Shine. isn’t just a manifesto or tagline we created. It’s a truth we’ve all lived. A mindset in motion. A way of life. The Rise is moving toward deep, meaningful experiences that stretch us in new ways. The Shine is what follows: feeling connected, inspired, and fully alive. Together, they create a perpetual cycle of growth—inward, forward, upward—revealing the extraordinary possibility that lives within each of us.

Aug 7, 2026 · Instagram

With a 70L capacity and oversized front zipper pocket—plus a second hidden back zipper pocket—our first duffle is organized, burly, and designed for adventure. Start packing the Wayward Utility Duffle now at the link in bio.

Aug 6, 2026 · Instagram

Last week, we opened our new Bicester Village store, located an hour and a half from London and just outside Oxford. Grand opening festivities included workouts with our V1 community and an exclusive in-store shopping experience. “I'm truly excited about this store as it represents the next step in our thoughtful UK retail expansion, and the first outlet location for Vuori in the region,” said Andy Lawrence, Senior Vice President, International. “To have Vuori positioned alongside so many other elevated brands in this location is a testament to what we are building and speaks to the power of our Coastal California lifestyle and how our message is resonating with a global audience.”

Aug 5, 2026 · Linkedin

Introducing the Wayward Collection: bags that make light work of a life in motion. Designed with premium water- and abrasion-resistant 100% nylon ripstop and quilted interiors, with a size for every stop on the journey. Get getaway-ready now at the link in bio.

Aug 4, 2026 · Instagram

A midsummer afternoon in Beijing. We spent the afternoon moving under the Beijing sun, taking time to train, recover and connect. Grounded in time outdoors and shared experiences, it was a reflection of the lifestyle that inspires us most.

Aug 2, 2026 · Instagram

New Addresses. The Same Feeling. Over the last two months, we’ve opened new stores in incredible communities across the U.S., from Portland to Chicago, Nashville, Fort Worth, and beyond. Each new store is an opportunity to connect, share in movement, and become part of the everyday rhythms that make every community unique. Whether you’re visiting for the first time or you’re popping in to see the new collection, we can’t wait to welcome you in.

Aug 1, 2026 · Instagram

Rest Days with @archmanning. Sometimes, the best thing for your game is a day on the lake, with your people, away from the noise. Because practice isn’t just about putting in the work when the lights are on. It’s about winding down, reconnecting, and regrounding—so when the pressure is back on, you are too.

Jul 31, 2026 · Instagram