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e.l.f. Cosmetics
elfcosmetics.com ↗
BF2025
All brands on Black Friday

What did e.l.f. Cosmetics do on Black Friday?

On November 28, 2025, e.l.f. Cosmetics ran up to 75% off sitewide, via "Discount." Independently captured from elfcosmetics.com — not aggregator copy.

The offer on the day

ELFCOSMETICS.COM

Homepage · captured Nov 30, 2025

75%

75%

Depth on the day

Depth on the day

75%

▲ +38.4 pts · vs its active-promo avg

Vs discounters

+31 pts

▲ above avg · 44% among discounters

Headline offer
75%
Mechanic
Discount
Scope
Sitewide
Where it ran
online, app, in-store
Eligible categories
Not specified
Shipping
—

What ran on each channel

4 channels

What e.l.f. Cosmetics ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

e.l.f. Cosmetics homepage updates

e.l.f. Cosmetics homepage updates capture

Captured Nov 30, 2025.

e.l.f. Cosmetics on email

GLO-MG gifts for $10 & under 🎁💰

Captured Nov 30, 2025.

e.l.f. Cosmetics on paid media

J.A. Cosmetics, Corp.

Captured Nov 29, 2025.

e.l.f. Cosmetics on social

FREE? sold 🤭 get the Lip Starter Set ($25 value!) OR the e.l.f. SKIN Bright & Glowy Kit ($35 value) for FREE when you spend $35+ on the TikTok Shop 🛍️ starting November 29th-December 1st #elfcosmetics #elfskin #cybermonday #glowreviver

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

e.l.f. Cosmetics's competitive set

Benchmark on the same fields

e.l.f. Cosmetics’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
e.l.f. Cosmeticse.l.f. Cosmetics
37%
100%
4
This page
NYX Professional MakeupNYX Professional Makeupnyxcosmetics.com
98
Open profile →
ColourPopColourPopcolourpop.com
96
Open profile →
wet n wild Beautywet n wild Beautywetnwildbeauty.com
95
LA Girl CosmeticsLA Girl Cosmeticslagirlusa.com
93
Milani CosmeticsMilani Cosmeticsmilanicosmetics.com
92
Open profile →
PacificaPacificapacificabeauty.com
90
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

e.l.f. Cosmetics on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured e.l.f. Cosmetics.

YearHeadline offerDepth
202575%75%

What teams ask about Black Friday 2025

Answered from our data
Does e.l.f. Cosmetics offer Black Friday discounts?
Yes — on November 28, 2025, e.l.f. Cosmetics ran 75%.
How deep was e.l.f. Cosmetics's Black Friday discount?
e.l.f. Cosmetics's peak Black Friday 2025 discount was 75%. — 31 points deeper than the average among brands that discounted that day.
What promotional mechanic did e.l.f. Cosmetics use for Black Friday?
e.l.f. Cosmetics ran Black Friday 2025 as "Discount."
Was e.l.f. Cosmetics's Black Friday discount sitewide or limited to select items?
e.l.f. Cosmetics's Black Friday 2025 discount was sitewide.
Is e.l.f. Cosmetics's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did e.l.f. Cosmetics use for Black Friday?
e.l.f. Cosmetics's Black Friday 2025 offer was eligible on: online, app, in-store.