Drybar’s marketing, tracked daily.
The latest creative Drybar puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
SALE STARTS NOW 🎉
Sep 25, 2026

Social
InstagramNYC, are you ready for your bounciest blowout yet? 💨💛 We’re taking over Gansevoort Plaza on October 2 to celebrate the launch of our NEW Buttercup PRO, the next generation of our iconic Buttercup Blow-Dryer ✨ Come explore and discover your perfect mode 👀 Enjoy interactive experiences, photo-worthy moments, exclusive giveaways, prizes, a live DJ, and more. 💛 📍 Gansevoort Plaza, NYC 📅 October 2 ⏰ 12–5 PM
Sep 25, 2026
What we track on Drybar
ShopVision captures the public marketing we see from Drybar every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Drybar use?
All channelsSocial is Drybar's most-used channel. Jump to a channel below, or read straight down.
Drybar homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Drybar on email
68 capturedCadence
~5.1/ wk
Last 30 days
22
▼ 4%· vs prior 30d

SALE STARTS NOW 🎉
Sep 25, 2026

Don't forget to pack these! ✈️😎🧳
Sep 24, 2026

ICYMI: NEW Tool 😍
Sep 22, 2026

LAST CHANCE: FREE Olive & June Nail Polish Duo
Sep 20, 2026

Time is running out: 10% OFF ⌛
Sep 19, 2026

LIMITED TIME: FREE Olive & June Nail Polish Duo
Sep 18, 2026

NEW Buttercup™ Pro Blow-Dryer
Sep 16, 2026

NEW! NEW! NEW!
Sep 14, 2026

Want points, perks, and freebies with every order?
Sep 12, 2026

Scent Obsessed? Meet our NEW scent: Vanilla Bloom
Sep 10, 2026

FINAL HOURS: Up to 30% OFF sitewide ends tonight ❣️
Sep 8, 2026

ENDING SOON: Up To 30% Off Sitewide
Sep 7, 2026
Drybar on paid media
52 capturedPromotional history, record by record
258 records · latest 5 shown253 more offers sit before Sep 25, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Drybar's competitive set
Benchmark on the same fieldsDrybar’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Drybar on social
99 capturedCadence
~9.3/ wk
Last 30 days
40
▲ 33%· vs prior 30d
Top platform
Instagram
NYC, are you ready for your bounciest blowout yet? 💨💛 We’re taking over Gansevoort Plaza on October 2 to celebrate the launch of our NEW Buttercup PRO, the next generation of our iconic Buttercup Blow-Dryer ✨ Come explore and discover your perfect mode 👀 Enjoy interactive experiences, photo-worthy moments, exclusive giveaways, prizes, a live DJ, and more. 💛 📍 Gansevoort Plaza, NYC 📅 October 2 ⏰ 12–5 PM
Sep 25, 2026 · Instagram
Respectfully.... 🤭✨ Powered by Buttercup™ PRO.
Sep 24, 2026 · Instagram
✨ WIN the ultimate ‘back to it’ reset bundle ✨ New season ready? We thought not. Neither are we. 😅 But to make things a little easier, we’ve teamed up with @thedrybar to bring you all the essentials to reset and refresh - including a brand-new PINK MacBook Neo! 💕✨ How to enter: ✨ Tag a friend in the comments ✨ You both must be following @graceandstella and @thedrybar ✨ Sign up to our emails via the link in bio What you’ll win: Cleansing Balm $35 Cooling Eye Roller $13 36 pack Hydrocolloid Pimple Patches (multishape) $15 24 pack Energizing Eye Masks $40 24 pack Moisturizing Pink Eye Masks $40 13‑inch MacBook Neo in blush $699 NEW Buttercup PRO Blow-Dryer ($229) NEW Detox Silk Dry Shampoo ($30) Round brush ($40) Bundle worth over $1000 Giveaway runs September 23 – October 6, 2026. The winner will be contacted via DM from this account. No purchase necessary. Open to U.S. residents, 18 or older. This giveaway is administered by grace & stella and is not affiliated with Instagram. Full T&C’s linked in bio. #graceandstella #drybar #backtoit
Sep 23, 2026 · Instagram
Every detail matters. Hear from the team behind Buttercup™ PRO as they share the thinking, innovation, and intention that went into reimagining our iconic dryer 💛
Sep 22, 2026 · Facebook
Your Drybar haul just got a little sweeter 💛💅 Spend $99+ and get a FREE Olive & June Nail Polish Duo when you’re a Drybar Rewards member. Not a member yet? Join or sign in and your gift will be automatically added to cart while supplies last! Shop now: https://www.drybar.com/
Sep 18, 2026 · Facebook
Behind the scenes of the Buttercup™ PRO shoot ✨ From concept to camera roll, every detail was designed to bring our next-generation icon to life 💛🎥
Sep 17, 2026 · Facebook
POV: if nothing else, at least the blowout looks good 🤭 Smooth hair, smooth day✨ Buttercup™ PRO is designed for smooth, shiny results with less effort.
Sep 16, 2026 · Facebook
Meet Drybar Mode™ Because your hair health is worth the decision 💛
Sep 15, 2026 · Instagram
Our icon, reimagined. More power. Faster drying. No hair health compromises. Blow them away, again.
Sep 14, 2026 · Facebook
Blow them away. Again. ✨ The wait is almost over.
Sep 13, 2026 · Instagram
Your best blowout is yet to come 👀 9.14.26
Sep 10, 2026 · Instagram
Sep 9, 2026 · Facebook