What did Davines do on Black Friday?
On November 28, 2025, Davines ran up to 15% off sitewide, via "Discount." Independently captured from us.davines.com — not aggregator copy.
The offer on the day
US.DAVINES.COM
Homepage · captured Nov 30, 2025
15%
15%
Depth on the day
Depth on the day
15%
▼ -5 pts · vs its active-promo avg
Vs discounters
-29 pts
▼ below avg · 44% among discounters
- Headline offer
- 15%
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Davines ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Davines homepage updates
Davines homepage updates capture
Captured Nov 30, 2025.
Davines on email
Showing love to our salons 💌
Captured Nov 29, 2025.
Davines on paid media
Davines North America Inc.
Captured Nov 28, 2025.
Davines on social
A new-and-improved haircare routine is a gift worth giving 🎁 There’s a gift box for every hair type and texture - perfect to check many loved ones off your list. 👉 “This year, give the gift of time - These products add softness, definition, and moisture to curly hair with no need to blow-dry. Just apply and airdry!” - @kittymcmahan | @sagehaircollectivephl | Philadelphia, PA Available to pick up at your local Davines salon. Link in bio.
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Davines's competitive set
Benchmark on the same fieldsDavines’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Innersense Organic Beautyinnersensebeauty.com
Briogeobriogeohair.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Davines on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Davines.
What teams ask about Black Friday 2025
Answered from our data- Does Davines offer Black Friday discounts?
- Yes — on November 28, 2025, Davines ran 15%.
- How deep was Davines's Black Friday discount?
- Davines's peak Black Friday 2025 discount was 15%. — 29 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Davines use for Black Friday?
- Davines ran Black Friday 2025 as "Discount."
- Was Davines's Black Friday discount sitewide or limited to select items?
- Davines's Black Friday 2025 discount was sitewide.
- Is Davines's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Davines use for Black Friday?
- Davines's Black Friday 2025 offer was eligible on: online.