Aveda’s marketing, tracked daily.
The latest creative Aveda puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
Self-care is in your hands
Sep 25, 2026
Paid media
MetaSep 9, 2026
Social
InstagramThis is Robert Repta (@vonrepta), a Minneapolis-based Associate Director of Global Packaging for Aveda. He’s grounded, optimistic, and a firm believer that individuality makes things more interesting — exactly who we needed to design the packaging for One For All Leave-In Elixir. “To me, ‘One For All’ is a celebration of the diversity that makes us human. While the product is designed for all hair types, the campaign speaks to something even broader: the beauty of embracing our individuality and the many ways we show up in the world. As a gay man, that message of inclusivity and belonging feels especially meaningful to me,” he says. How do you celebrate what makes you, you? #OneForAll
Sep 25, 2026
What we track on Aveda
ShopVision captures the public marketing we see from Aveda every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 2 storefronts · US, CA
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Aveda use?
All channelsPaid media is Aveda's most-used channel. Jump to a channel below, or read straight down.
Aveda homepage updates
86 capturedCadence
~6.5/ wk
Last 30 days
28
▼ 7%· vs prior 30d
Aveda on email
121 capturedCadence
~8.6/ wk
Last 30 days
37
▼ 7%· vs prior 30d
Self-care is in your hands
Sep 25, 2026
The benefits of having your own aroma lab
Sep 24, 2026
Take One For All Leave-In Elixir on the go
Sep 23, 2026
Elevate the everyday this fall
Sep 22, 2026
Calm your senses
Sep 21, 2026
It’s time: Try the color that treats *and* transforms hair
Sep 20, 2026
Invigorate your senses
Sep 19, 2026
About the moringa seed oil in your hair…
Sep 18, 2026
Hair care that does it all
Sep 17, 2026
Experience our iconic aromas
Sep 16, 2026
The leave-in conditioner you’ll never want to leave out
Sep 15, 2026
Hair care that does it all
Sep 14, 2026
Aveda on paid media
356 capturedCadence
~31/ wk
Last 30 days
133
Top platform
Promotional history, record by record
192 records · latest 5 shown187 more offers sit before Sep 21, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Aveda's competitive set
Benchmark on the same fieldsAveda’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
John Masters Organicsjohnmasters.com
Amazon Beauty® Inc.rahua.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Aveda on social
219 capturedCadence
~18/ wk
Last 30 days
75
—· vs prior 30d
Top platform
Facebook
This is Robert Repta (@vonrepta), a Minneapolis-based Associate Director of Global Packaging for Aveda. He’s grounded, optimistic, and a firm believer that individuality makes things more interesting — exactly who we needed to design the packaging for One For All Leave-In Elixir. “To me, ‘One For All’ is a celebration of the diversity that makes us human. While the product is designed for all hair types, the campaign speaks to something even broader: the beauty of embracing our individuality and the many ways we show up in the world. As a gay man, that message of inclusivity and belonging feels especially meaningful to me,” he says. How do you celebrate what makes you, you? #OneForAll
Sep 25, 2026 · Instagram
Fall self-care starts with the senses. Our Rosemary Mint Body Care brings together luxurious textures, comforting aromas, and spa-like moments to help you unwind, recharge, and embrace the season. #Aveda #ASMR #FallEssentials #BodyCareRoutine #SelfCare
Sep 24, 2026 · Facebook
6 ways to make Miraculous Oil your fall hair essential 🍂✨ Protect before blow-drying, prep before hot tools, smooth flyaways, revive shine, and finish every style with a soft, healthy-looking touch. #Aveda #MiraculousOil #HairCareTips #FallBeauty #HairGoals
Sep 23, 2026 · Facebook
Climate leadership has deep roots. This New York Climate Week, we’re joining our longtime partners, the Yawanawá, to put Indigenous forest guardianship where it belongs: at the forefront of conversations around biodiversity, climate resilience, and the future of our planet. Care for the Earth starts with listening to those who have long protected it. #ClimateWeek
Sep 22, 2026 · Instagram
Same iconic aromas. More ways to feel something. Iconic Aroma Body Care has a new look, some new formulas, and more naturally derived Pure-Fume™ aromas to turn everyday body care into a full-body ritual. Calm. Invigorated. Blissful. Uplifted. Pick your mood. #IconicAromas
Sep 21, 2026 · Facebook
Stylists know that great hair starts before the blow dryer. 💫 One For All Leave-In Elixir delivers multiple benefits in one step, helping to hydrate, detangle, heat protect, smooth, and soften for hair that looks and feels its best. #OneForAll #WashRoutine #HairTok #ShinyHair #HairPrep
Sep 20, 2026 · Facebook
Culture shapes us and community moves us forward. This Hispanic Heritage Month, we celebrate the stories, traditions, creativity, and perspectives that continue to remind us that we're stronger because of them. #HispanicHeritageMonth
Sep 19, 2026 · Facebook
Good skincare should have standards beyond your skin. Advanced Botanical Kinetics™ is manufactured at our headquarters in Blaine, Minnesota, using wind and solar power—and packaged in a post-consumer recycled bottle with a 90% post-consumer recycled cap. Because what’s outside the formula matters, too. #AdvancedBotanicalKinetics
Sep 18, 2026 · Instagram
Effortless style elevated by artistry. For @maria_mcmanus_’ Spring 2027 presentation at NYFW, Aveda SVP of Global Artistry Antoinette Beenders created hair that felt soft, polished, and true to each model’s natural texture. Plant-powered prep. Expert hands. Nothing overdone. #AvedaNYFW
Sep 17, 2026 · Facebook
The curl duo your routine has been waiting for 💚✨ Start with Be Curly Advanced™ Curl Perfecting Primer, then layer on Curl Enhancer Cream for curls that look defined, hydrated, and full of bounce. The perfect pair for bringing out the best in every curl. #Aveda #BeCurlyAdvanced #CurlyHair #CurlRoutine #HealthyCurls
Sep 16, 2026 · Facebook
One runway. No one-size-fits-all hair. At @maria_mcmanus_’ Spring 2027 presentation, Aveda SVP of Global Artistry @antoinettebeenders celebrated individuality with sculptural twisted updos and elevated natural styles designed around each model’s texture. Every look started with One For All Leave-In Elixir for hydration, softness, and conditioning across all hair types and textures. Individuality looks good at NYFW. #AvedaNYFW
Sep 15, 2026 · Instagram
Your weekly hair reset starts here. 🌱✨ Botanical Repair™ Intensive Strengthening Masque helps strengthen and restore the look and feel of hair, turning an everyday routine into a moment of self-care. My favorite ritual for stronger, healthier-looking hair. #Aveda #BotanicalRepair #StrongerHair #HairCareRoutine #HealthyHair
Sep 14, 2026 · Facebook