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Color Wow
colorwowhair.com ↗
BF2025
All brands on Black Friday

What did Color Wow do on Black Friday?

On November 28, 2025, Color Wow ran up to 100% off on select collections, via "Discount." Independently captured from colorwowhair.com — not aggregator copy.

The offer on the day

COLORWOWHAIR.COM

Homepage · captured Nov 30, 2025

one FREE Puffer Bag with every purchase of Extra Mist-ical Shine Spray (5 oz/162ml), one FREE Wow Pouch with every purchase of Root Cover Up (2.1g/ NET WT.07 OZ), Full Size Money Masque (7.5 oz/ 215ml), Full Size Texas Hold 'Em Big Hold Hairspray (8.8 oz/ 291ml), Full Size Insta-WOW Advanced Dry Shampoo (5 oz/ 171ml), Full Size Dream Cocktail Coconut-Infused (6.7 fl oz/ 200ml), Full Size Dream Cocktail Kale-Infused (6.7 fl oz/ 200ml), Full Size Dream Filter For Picture-Perfect Color (6.7 fl oz/ 200ml), Full Size Speed Dry Blow-Dry Spray (5.0 fl oz/ 150ml), Full Size One-Minute Transformation Styling Cream (4.0 fl oz/120ml), Full Size Cult Favorite Firm + Flexible Hairspray (10 oz/ 295ml), Full Size Pop & Lock High Gloss Finish (1.8 fl oz/ 55ml), Full Size Dream Coat for Curly Hair, (6.7fl oz/ 200ml), Full Size Snag-Free Pre-Shampoo Detangler (10fl oz / 295ml), Full Size Flo-etry Vital Natural Serum (10fl oz/295ml), Full Size Hooked 100% Clean Curl Shampoo (10fl oz / 295ml), Full Size Coco-Motion Lubricating Curl Conditioner (10fl oz/295ml), Full Size Shook Mix and Fix Bundling Spray (10fl oz / 295ml), and Full Size Color Control Purple Toning + Styling Foam (6.8 oz/ 200ml)

100%

Depth on the day

Depth on the day

100%

▲ +81.6 pts · vs its active-promo avg

Vs discounters

+56 pts

▲ above avg · 44% among discounters

Headline offer
one FREE Puffer Bag with every purchase of Extra Mist-ical Shine Spray (5 oz/162ml), one FREE Wow Pouch with every purchase of Root Cover Up (2.1g/ NET WT.07 OZ), Full Size Money Masque (7.5 oz/ 215ml), Full Size Texas Hold 'Em Big Hold Hairspray (8.8 oz/ 291ml), Full Size Insta-WOW Advanced Dry Shampoo (5 oz/ 171ml), Full Size Dream Cocktail Coconut-Infused (6.7 fl oz/ 200ml), Full Size Dream Cocktail Kale-Infused (6.7 fl oz/ 200ml), Full Size Dream Filter For Picture-Perfect Color (6.7 fl oz/ 200ml), Full Size Speed Dry Blow-Dry Spray (5.0 fl oz/ 150ml), Full Size One-Minute Transformation Styling Cream (4.0 fl oz/120ml), Full Size Cult Favorite Firm + Flexible Hairspray (10 oz/ 295ml), Full Size Pop & Lock High Gloss Finish (1.8 fl oz/ 55ml), Full Size Dream Coat for Curly Hair, (6.7fl oz/ 200ml), Full Size Snag-Free Pre-Shampoo Detangler (10fl oz / 295ml), Full Size Flo-etry Vital Natural Serum (10fl oz/295ml), Full Size Hooked 100% Clean Curl Shampoo (10fl oz / 295ml), Full Size Coco-Motion Lubricating Curl Conditioner (10fl oz/295ml), Full Size Shook Mix and Fix Bundling Spray (10fl oz / 295ml), and Full Size Color Control Purple Toning + Styling Foam (6.8 oz/ 200ml)
Mechanic
Discount
Scope
Collection
Where it ran
—
Eligible categories
Extra Mist-ical Shine Spray, Root Cover Up, Money Masque, Texas Hold 'Em Big Hold Hairspray, Insta-WOW Advanced Dry Shampoo, Dream Cocktail Coconut-Infused, Dream Cocktail Kale-Infused, Dream Filter For Picture-Perfect Color, Speed Dry Blow-Dry Spray, One-Minute Transformation Styling Cream, Cult Favorite Firm + Flexible Hairspray, Pop & Lock High Gloss Finish, Dream Coat for Curly Hair, Snag-Free Pre-Shampoo Detangler, Flo-etry Vital Natural Serum, Hooked 100% Clean Curl Shampoo, Coco-Motion Lubricating Curl Conditioner, Shook Mix and Fix Bundling Spray, Color Control Purple Toning + Styling Foam, Extra Mist-ical Shine Spray (5 oz/162ml), Wow Pouch with every purchase of Root Cover Up (2.1g / NET WT .07 OZ), Full Size Money Masque (7.5 oz/ 215ml), Full Size Texas Hold 'Em Big Hold Hairspray (8.8 oz/ 291ml), Full Size Insta-WOW Advanced Dry Shampoo (5 oz/ 171ml), Full Size Dream Cocktail Coconut-Infused (6.7 fl oz/ 200ml), Full Size Dream Cocktail Kale-Infused (6.7 fl oz/ 200ml), Full Size Dream Filter For Picture-Perfect Color (6.7 fl oz/ 200ml), Full Size Speed Dry Blow-Dry Spray (5.0 fl oz/ 150ml), Full Size One-Minute Transformation Styling Cream (4.0 fl oz/120ml), Full Size Cult Favorite Firm + Flexible Hairspray (10 oz/ 295ml), Full Size Pop & Lock High Gloss Finish (1.8 fl oz/ 55ml), Full Size Dream Coat for Curly Hair, (6.7fl oz / 200ml), Full Size Snag-Free Pre-Shampoo Detangler (10fl oz / 295ml), Full Size Flo-etry Vital Natural Serum (10fl oz / 295ml), Full Size Hooked 100% Clean Curl Shampoo (10fl oz/295ml), Full Size Coco-Motion Lubricating Curl Conditioner (10fl oz / 295ml), Size Shook Mix and Fix Bundling Spray (10fl oz / 295ml), Full Size Color Control Purple Toning + Styling Foam (6.8 oz/ 200ml), Root Cover Up (2.1g/ NET WT.07 OZ), Full Size Dream Coat for Curly Hair, (6.7fl oz/ 200ml), Full Size Flo-etry Vital Natural Serum (10fl oz/295ml), Full Size Hooked 100% Clean Curl Shampoo (10fl oz / 295ml), Full Size Coco-Motion Lubricating Curl Conditioner (10fl oz/295ml), Full Size Shook Mix and Fix Bundling Spray (10fl oz / 295ml), Root Cover Up (2.1g / NET WT.07 OZ), Full Size Coco-Motion Lubricating Curl Conditioner (10fl oz/ 295ml)
Shipping
—

What ran on each channel

4 channels

What Color Wow ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Color Wow homepage updates

Color Wow homepage updates capture

Captured Nov 30, 2025.

Color Wow on email

Volume without the blowout

Captured Nov 30, 2025.

Color Wow on paid media

Limited-Edition Hair Bundles

Captured Nov 26, 2025.

Color Wow on social

Day-3 volume on Day-1 curls? Shook + Flo-etry understood the assignment 💅 @camrynelyse_ #colorwow #curlyhair #naturalcurls #volumecurls

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Color Wow's competitive set

Benchmark on the same fields

Color Wow’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Color WowColor Wow
18%
100%
5
This page
Pureology SulfatePureology Sulfatepureology.com
98
Open profile →
Living ProofLiving Prooflivingproof.com
95
Open profile →
www.redken.comwww.redken.comredken.com
94
Open profile →
Oribe Hair CareOribe Hair Careoribe.com
92
Open profile →
KérastaseKérastasekerastase-usa.com
90
Open profile →
OLAPLEX Inc.OLAPLEX Inc.olaplex.com
89
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Color Wow on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Color Wow.

YearHeadline offerDepth
2025one FREE Puffer Bag with every purchase of Extra Mist-ical Shine Spray (5 oz/162ml), one FREE Wow Pouch with every purchase of Root Cover Up (2.1g/ NET WT.07 OZ), Full Size Money Masque (7.5 oz/ 215ml), Full Size Texas Hold 'Em Big Hold Hairspray (8.8 oz/ 291ml), Full Size Insta-WOW Advanced Dry Shampoo (5 oz/ 171ml), Full Size Dream Cocktail Coconut-Infused (6.7 fl oz/ 200ml), Full Size Dream Cocktail Kale-Infused (6.7 fl oz/ 200ml), Full Size Dream Filter For Picture-Perfect Color (6.7 fl oz/ 200ml), Full Size Speed Dry Blow-Dry Spray (5.0 fl oz/ 150ml), Full Size One-Minute Transformation Styling Cream (4.0 fl oz/120ml), Full Size Cult Favorite Firm + Flexible Hairspray (10 oz/ 295ml), Full Size Pop & Lock High Gloss Finish (1.8 fl oz/ 55ml), Full Size Dream Coat for Curly Hair, (6.7fl oz/ 200ml), Full Size Snag-Free Pre-Shampoo Detangler (10fl oz / 295ml), Full Size Flo-etry Vital Natural Serum (10fl oz/295ml), Full Size Hooked 100% Clean Curl Shampoo (10fl oz / 295ml), Full Size Coco-Motion Lubricating Curl Conditioner (10fl oz/295ml), Full Size Shook Mix and Fix Bundling Spray (10fl oz / 295ml), and Full Size Color Control Purple Toning + Styling Foam (6.8 oz/ 200ml)100%

What teams ask about Black Friday 2025

Answered from our data
Does Color Wow offer Black Friday discounts?
Yes — on November 28, 2025, Color Wow ran one FREE Puffer Bag with every purchase of Extra Mist-ical Shine Spray (5 oz/162ml), one FREE Wow Pouch with every purchase of Root Cover Up (2.1g/ NET WT.07 OZ), Full Size Money Masque (7.5 oz/ 215ml), Full Size Texas Hold 'Em Big Hold Hairspray (8.8 oz/ 291ml), Full Size Insta-WOW Advanced Dry Shampoo (5 oz/ 171ml), Full Size Dream Cocktail Coconut-Infused (6.7 fl oz/ 200ml), Full Size Dream Cocktail Kale-Infused (6.7 fl oz/ 200ml), Full Size Dream Filter For Picture-Perfect Color (6.7 fl oz/ 200ml), Full Size Speed Dry Blow-Dry Spray (5.0 fl oz/ 150ml), Full Size One-Minute Transformation Styling Cream (4.0 fl oz/120ml), Full Size Cult Favorite Firm + Flexible Hairspray (10 oz/ 295ml), Full Size Pop & Lock High Gloss Finish (1.8 fl oz/ 55ml), Full Size Dream Coat for Curly Hair, (6.7fl oz/ 200ml), Full Size Snag-Free Pre-Shampoo Detangler (10fl oz / 295ml), Full Size Flo-etry Vital Natural Serum (10fl oz/295ml), Full Size Hooked 100% Clean Curl Shampoo (10fl oz / 295ml), Full Size Coco-Motion Lubricating Curl Conditioner (10fl oz/295ml), Full Size Shook Mix and Fix Bundling Spray (10fl oz / 295ml), and Full Size Color Control Purple Toning + Styling Foam (6.8 oz/ 200ml).
How deep was Color Wow's Black Friday discount?
Color Wow's peak Black Friday 2025 discount was 100%. — 56 points deeper than the average among brands that discounted that day.
What promotional mechanic did Color Wow use for Black Friday?
Color Wow ran Black Friday 2025 as "Discount."
Was Color Wow's Black Friday discount sitewide or limited to select items?
Color Wow's Black Friday 2025 discount was on select collections.
Is Color Wow's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Color Wow use for Black Friday?
The channels Color Wow's Black Friday offer ran on were not captured.