Skip to content
Athleta
gap.com ↗

Athleta’s marketing, tracked daily.

The latest creative Athleta puts in front of shoppers — homepage, email, paid media, social, sms and push — captured on the day each one changed.

Latest creative

As of August 11, 2026

What we track on Athleta

ShopVision captures the public marketing we see from Athleta every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
6 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to August 11, 2026.
Data types
HomepageEmailPaid mediaSocialSMSPush
Dataset
Live

Which channels does Athleta use?

All channels

Paid media is Athleta's most-used channel. Jump to a channel below, or read straight down.

Athleta homepage updates

721 captured
Cadence
~168/ wk
Last 30 days
721

Athleta on email

608 captured
Cadence
~69/ wk
Last 30 days
296
  • Caramel & cocoa: The new neutrals

    Caramel & cocoa: The new neutrals

    Aug 11, 2026

  • Fresh for summer

    Fresh for summer

    Aug 3, 2026

Athleta on social

503 captured
Cadence
~82/ wk
Last 30 days
350
▲ 129%· vs prior 30d
Top platform
Instagram

Athleta on sms

15 captured
Cadence
~3.5/ wk
Last 30 days
15
New· vs prior 30d

Athleta on push

12 captured
Cadence
~2.8/ wk
Last 30 days
12
New· vs prior 30d
Top platform
Android

Promotional history, record by record

4,904 records · latest 5 shown
CapturedChannelOfferDepth
Aug 11, 2026emailFirst Purchase Discount (Credit Card Opening)Discount
Aug 11, 2026emailText Sign-Up DiscountDiscount
Aug 11, 2026websiteFirst Purchase Discount (Account Opening)Discount
Aug 11, 2026websiteCardmember Exclusive: 30% Off Full-Priced PurchaseDiscount
Aug 11, 2026websiteEncore Cardmember Exclusive: 30% Off + Extra 30% Off First PurchaseDiscount

4,899 more offers sit before Aug 11, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Athleta's competitive set

Benchmark on the same fields

Athleta’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
AthletaAthleta
33%
80%
6
This page
American EagleAmerican Eagleae.com
92
Abercrombie & FitchAbercrombie & Fitchabercrombie.com
88
EverlaneEverlaneeverlane.com
88
Open profile →
J.CrewJ.Crewjcrew.com
85
Open profile →
MadewellMadewellmadewell.com
82
Open profile →
QuinceQuincequince.com
80
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Stop guessing. Start knowing.

This much detail exists for every brand you compete with.

2,339 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.

Run a free analysis Browse tracked brands