Athleta’s marketing, tracked daily.

The latest creative Athleta puts in front of shoppers — homepage, email, paid media, social, sms and push — captured on the day each one changed.

Latest creative

As of September 25, 2026

Paid media
Meta
Essentials for fall.
Sep 15, 2026
Social
Linkedin
That’s a wrap on Athleta Quest! Last week, more than 250 of our HQ teammates came together in San Francisco for Athleta Quest, an Athleta tradition since 2006 that gives our team the chance to step away from the day-to-day and experience our brand through movement, connection and community. We spent the day moving together through experiences from ballet and Pilates to pickleball, recovery and meditation. We gave back to our community, tried new things and connected with teammates from across the business. Athleta Quest is one of the ways we bring our brand to life from the inside out. Thank you to everyone who showed up, stepped outside their comfort zone and made the experience so special. This is Team Athleta. 🤍
Sep 25, 2026

What we track on Athleta

ShopVision captures the public marketing we see from Athleta every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 6 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
Data types: HomepageEmailPaid mediaSocialSMSPush
Dataset: Live

Which channels does Athleta use?

All channels

Homepage is Athleta's most-used channel. Jump to a channel below, or read straight down.

Homepage2,356
Paid media1,600
Social1,202
Email923
Push47
SMS38

Athleta homepage updates

2,356 captured

Cadence

~195/ wk

Last 30 days

836

Athleta on email

923 captured

Cadence

~87/ wk

Last 30 days

374

Athleta on paid media

1,600 captured

Cadence

~171/ wk

Last 30 days

733

Top platform

Google

Athleta on sms

38 captured

Cadence

~4.0/ wk

Last 30 days

▼ 15%· vs prior 30d

Athleta on push

47 captured

Cadence

~6.1/ wk

Last 30 days

▲ 24%· vs prior 30d

Top platform

Android

Promotional history, record by record

4,684 records · latest 5 shown

CapturedChannelOfferDepth

Sep 25, 2026email50% Off Your PurchaseDiscount

Sep 25, 2026email20% off first purchase with Encore CardDiscount

Sep 25, 2026email40% Off Full-Priced Purchase – Banana Republic (US/Canada)Discount

Sep 25, 2026email60% Off Limited TimeDiscount

Sep 25, 2026email50% Off PurchaseDiscount

4,679 more offers sit before Sep 25, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Athleta's competitive set

Benchmark on the same fields

Athleta’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Athleta

32%

100%

This page