What did Burpee do on Black Friday?
On November 28, 2025, Burpee ran up to 25% off sitewide, via "Discount." Independently captured from burpee.com — not aggregator copy.
The offer on the day
BURPEE.COM
Homepage · captured Nov 30, 2025
Save 25% off Sitewide
25%
Depth on the day
Depth on the day
25%
▲ +0.9 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- Save 25% off Sitewide
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, in-store, app
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
2 channelsWhat Burpee ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Burpee homepage updates
Burpee homepage updates capture
Captured Nov 30, 2025.
Burpee on social
NEW 🇺🇸 Celebrate America’s 250th anniversary with Burpee’s Historic Garden Collection! 🌱 Each part of the collection invites you to plant a taste of history and color with specialty seed kits that honor our country’s founders, gardens and ideals. 🎁 Created in partnership with Thomas Jefferson's Monticello, George Washington's Mount Vernon, Museum of the American Revolution, and The American Horticultural Society. ➡️ Shop this great garden gift now at https://bit.ly/4ipnBqA
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Burpee's competitive set
Benchmark on the same fieldsBurpee’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Rare Seedsrareseeds.com
Harris Seedsharrisseeds.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Burpee on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Burpee.
What teams ask about Black Friday 2025
Answered from our data- Does Burpee offer Black Friday discounts?
- Yes — on November 28, 2025, Burpee ran Save 25% off Sitewide.
- How deep was Burpee's Black Friday discount?
- Burpee's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Burpee use for Black Friday?
- Burpee ran Black Friday 2025 as "Discount."
- Was Burpee's Black Friday discount sitewide or limited to select items?
- Burpee's Black Friday 2025 discount was sitewide.
- Is Burpee's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Burpee use for Black Friday?
- Burpee's Black Friday 2025 offer was eligible on: online, in-store, app.