Gurney's’s marketing, tracked daily.
The latest creative Gurney's puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of November 10, 2026
Email
Two new melons to grow this spring
Nov 10, 2026
Social
InstagramDon't let freezing temperatures catch you off guard! ❄️ Growing blueberries or other perennial plants in containers? Their roots are more vulnerable to freezing temperatures when grown in pots, so a little winter protection goes a long way. Here's how to help protect your container plants: 🪴 Protect the roots. To insulate against freeze and thaw, cover them completely with shredded leaves and wrap the pots with burlap. 🏡 Find a sheltered spot. Move containers away from harsh winter winds. ❄️ Keep them outdoors. Blueberries need winter chill for healthy growth and fruit production. 💧 Watch the moisture. Check soil periodically and water during dry spells as needed. A little preparation now can help your plants thrive next spring! Find more overwintering tips from Mike McGrath's You Bet Your Garden at the link in our bio.
Nov 9, 2026
What we track on Gurney's
ShopVision captures the public marketing we see from Gurney's every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Gurney's use?
All channelsEmail is Gurney's's most-used channel. Jump to a channel below, or read straight down.
Gurney's homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Gurney's on email
153 capturedCadence
~14/ wk
Last 30 days
58
Two new melons to grow this spring
Nov 10, 2026
Lettuce, peas and radishes to sow first
Nov 9, 2026
Seed potatoes for buttery homegrown mash
Nov 8, 2026
Ka-Bluey blueberries, only from Gurney's
Nov 7, 2026
Grow your own grapes
Nov 6, 2026
Four cherry bushes hardy to -40°F
Nov 5, 2026
Our favorite heirloom zucchini? That's easy
Nov 4, 2026
Picked for you—and Free Shipping
Nov 3, 2026
Gotta Have It® sweet corn seed, 15% off
Nov 2, 2026
15% off melon and flower seeds
Nov 1, 2026
Last day for free shipping on $75
Oct 31, 2026
Reblooming irises and peonies on sale
Oct 30, 2026
Gurney's's competitive set
Benchmark on the same fieldsGurney's’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Territorial Seedterritorialseed.com
Ty Ty Nurserytytyga.com
Harris Seedsharrisseeds.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Gurney's on social
114 capturedCadence
~7.9/ wk
Last 30 days
34
▼ 31%· vs prior 30d
Top platform
Instagram
Don't let freezing temperatures catch you off guard! ❄️ Growing blueberries or other perennial plants in containers? Their roots are more vulnerable to freezing temperatures when grown in pots, so a little winter protection goes a long way. Here's how to help protect your container plants: 🪴 Protect the roots. To insulate against freeze and thaw, cover them completely with shredded leaves and wrap the pots with burlap. 🏡 Find a sheltered spot. Move containers away from harsh winter winds. ❄️ Keep them outdoors. Blueberries need winter chill for healthy growth and fruit production. 💧 Watch the moisture. Check soil periodically and water during dry spells as needed. A little preparation now can help your plants thrive next spring! Find more overwintering tips from Mike McGrath's You Bet Your Garden at the link in our bio.
Nov 9, 2026 · Instagram
There's nothing quite like the crisp bite and delicious flavor of a homegrown apple! 🍎 And with the right storage techniques, you can enjoy that fresh-picked goodness long after harvest season. At Gurney's, we know that great flavor starts with choosing exceptional varieties. But knowing when to harvest and how to store your apples is just as important! Some varieties can stay fresh for months with proper care, giving you more time to enjoy the fruits of your labor. 🍏 Swipe through for tips on harvesting, ideal storage conditions, and apple varieties known for their keeping quality. Have questions about storing your homegrown apples? Leave a comment and we'll help!
Nov 7, 2026 · Instagram
Straight from the Gurney's archives: carrots in all shapes, sizes and colors! 🥕 From classic orange favorites to bright yellow varieties, celebrate an easy-to-grow garden staple that's been grown and enjoyed for generations. With their sweet flavor, satisfying crunch and versatility in all kinds of tasty recipes, there's plenty to love about homegrown carrots. 🌱 Featured: • Tendersweet Carrot • Yellow Moon Carrot • Sunset Carrot Mix • Danvers Half Long Carrot Explore these varieties and more at the link in our bio!
Nov 5, 2026 · Instagram
Want your homegrown onions and potatoes to last longer? 🧅🥔 It all starts with proper curing and storage! After months of growing and tending your garden, there's nothing quite like enjoying the rewards of your hard work. Onions and potatoes have different needs when it comes to curing and storing them properly, and a little know-how can help extend the life of your harvest. Swipe through our guide to curing and storing onions and potatoes, including how to prepare each crop, ideal storage temperatures and tips to keep your homegrown vegetables fresh longer! Have questions about curing or storing your harvest? Leave a comment and we'll help!
Nov 3, 2026 · Instagram
As the days grow shorter and temperatures drop, there’s still plenty to do to get your garden ready for winter! 🍂 🌤️ Harvest under cover on sunny days 🌱 Top-dress resting garden beds with compost 🐿️ Install rodent guards to protect young trees 🚰 Protect outdoor faucets from freezing 🧤 Clean, oil, and store your garden tools for next season A little attention now can make all the difference when spring rolls around! 🌷 ➡️ Find more fall gardening tips and tricks at the link in our bio.
Nov 1, 2026 · Instagram
Happy Halloween from Gurney's! 🎃🌙 From classic orange pumpkins to ghostly white gourds, there's no shortage of Halloween inspiration in the garden! Whether you're carving jack-o'-lanterns, decorating your doorstep or simply enjoying the colors of the season, we hope your day is full of fall fun. Save these pumpkin varieties to grow in your garden next year! ⚪ Lumina Pumpkin Seed 🎃 Pumpkin Batwing Mix ⚪ Casperita Hybrid Pumpkin Seed 🎃 Big Max Pumpkin Seed Shop Gurney's seeds for all your pumpkin needs. 🌱
Oct 31, 2026 · Instagram
"Wow, if I get to eat apples like this, sign me up!" 🍎 Gurney's Chief Horticulturist Mark Wessel was hooked by his first taste of a fresh-picked Crunch-A-Bunch® apple. At Gurney's, we're always looking for exceptional fruit and vegetable varieties worth sharing with gardeners like you. Our obsession with flavor and growing delicious food has been at the heart of what we offer for generations. Taste the difference! Crunch-A-Bunch® Apple Trees are available exclusively from Gurney's.
Oct 30, 2026 · Instagram
Want free fertilizer for your garden? Look no further than those fallen leaves! Instead of bagging them up, turn them into nutrient-rich compost to help feed your garden next season. 🍁 Here's how to put those leaves to work: 🍂 Shred your leaves. Use a lawn mower to help them break down faster. ☕ Add coffee grounds. Spent grounds help leaves break down faster and improve your compost. 🌽 Reuse your fall decorations. Shred dried corn stalks and add them to your compost pile. 🌱 Mix in grass clippings. Clippings from untreated lawns add nitrogen to speed up composting. 🚫 Skip burning leaves. Save that valuable organic matter for your soil instead! Those leaves have more to offer than you might think! Find more fall gardening tips at the link in our bio.
Oct 29, 2026 · Instagram
Falling leaves and shorter days mean winter is just around the corner! 🍂❄️ As the growing season winds down, it's time to give your garden some final attention before colder weather settles in. A little preparation now can help prevent damage, protect the work you've put in all season, and set your garden up for a healthier start next spring. Swipe for four simple tasks to tackle before the first hard freeze!
Oct 27, 2026 · Instagram
Now THAT'S a satisfying crunch! 🍎🔊 Gurney's Chief Horticulturist Mark Wessel has been putting some delicious apple varieties to the taste test at the Gardener's Supply garden center in Williston, Vermont. Judging by all those crunchy bites, there's plenty to love. Ready to find your own favorite? The Great Apple Taste-Off is happening TODAY, October 24, at all Gardener's Supply garden centers! Stop by to sample and compare apple varieties and explore select Gurney's apple trees—including exclusive varieties you won't find at other nurseries.
Oct 24, 2026 · Instagram
A healthy apple tree starts with thoughtful planting! 🍎 Gurney's Chief Horticulturist Mark Wessel stopped by the Gardener's Supply garden center in Williston, Vermont, to cover a few best practices—from choosing the right planting site and depth to proper watering and mulching. You can now shop select Gurney's apple trees at Gardener's Supply garden centers, including exclusive varieties you won't find at other nurseries! Learn more and compare samples during the Great Apple Taste-Off, happening this Saturday, October 24, at all garden center locations.
Oct 23, 2026 · Instagram
Want to know the difference between hardneck and softneck garlic, and what type is best for you to plant? A little know-how now can lead to a whole lot of flavor next summer! 🧄 With fall planting season here, now's the time to get garlic in the ground. Hardneck and softneck garlic differ when it comes to ideal growing conditions, flavor and storage. Choosing the right varieties can set you up for a successful harvest. Swipe through to learn more! Have questions about which garlic is best for you? Leave a comment and we'll help!
Oct 22, 2026 · Instagram