How deep was Briggs and Riley's Black Friday discount?

Briggs and Riley's peak Black Friday 2025 discount was 30%. — 13 points shallower than the average among brands that discounted that day.

What promotional mechanic did Briggs and Riley use for Black Friday?

Briggs and Riley ran Black Friday 2025 as "Sale: Select Products."

Was Briggs and Riley's Black Friday discount sitewide or limited to select items?

Briggs and Riley's Black Friday 2025 discount was on select items.

Is Briggs and Riley's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Briggs and Riley use for Black Friday?

The channels Briggs and Riley's Black Friday offer ran on were not captured.

briggs-riley.com ↗

BF2025

Full profile

All brands on Black Friday

What did Briggs and Riley do on Black Friday?

On November 28, 2025, Briggs and Riley ran up to 30% off on select items, via "Sale: Select Products." Independently captured from briggs-riley.com — not aggregator copy.

The offer on the day

BRIGGS-RILEY.COM

Homepage · captured Nov 30, 2025

Up to 30% off on Select styles

30%

Depth on the day

30%

—

Vs discounters

-13 pts

▼ below avg · 43% among discounters

Headline offer: Up to 30% off on Select styles
Mechanic: Sale: Select Products
Scope: Select
Where it ran: —
Eligible categories: Not specified
Shipping: —

What ran on each channel

3 channels

What Briggs and Riley ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Briggs and Riley homepage updates

Briggs and Riley homepage updates capture

Captured Nov 30, 2025.

Briggs and Riley on email

SALE ENDS TOMORROW

Captured Nov 30, 2025.

Briggs and Riley on paid media

Briggs and Riley on paid media capture

Captured Nov 28, 2025.

Wholesale and marketplace assets withheld

Briggs and Riley's competitive set

Benchmark on the same fields

Briggs and Riley’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Briggs and Riley

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This page

TUMItumi.com

Open profile →

Travelprotravelpro.com

Open profile →

RIMOWArimowa.com

Victorinoxvictorinox.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Briggs and Riley on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Briggs and Riley.

YearHeadline offerDepth

2025Up to 30% off on Select styles30%

What teams ask about Black Friday 2025

Answered from our data

Does Briggs and Riley offer Black Friday discounts?: Yes — on November 28, 2025, Briggs and Riley ran Up to 30% off on Select styles.
How deep was Briggs and Riley's Black Friday discount?: Briggs and Riley's peak Black Friday 2025 discount was 30%. — 13 points shallower than the average among brands that discounted that day.
What promotional mechanic did Briggs and Riley use for Black Friday?: Briggs and Riley ran Black Friday 2025 as "Sale: Select Products."
Was Briggs and Riley's Black Friday discount sitewide or limited to select items?: Briggs and Riley's Black Friday 2025 discount was on select items.
Is Briggs and Riley's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Briggs and Riley use for Black Friday?: The channels Briggs and Riley's Black Friday offer ran on were not captured.