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Bookshop
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BF2025
All brands on Black Friday

What did Bookshop do on Black Friday?

On November 28, 2025, Bookshop ran up to 25% off on select items, via "Discount." Independently captured from bookshop.org — not aggregator copy.

The offer on the day

BOOKSHOP.ORG

Homepage · captured Nov 30, 2025

25% OFF

25%

Depth on the day

Depth on the day

25%

▲ +10.2 pts · vs its active-promo avg

Vs discounters

-19 pts

▼ below avg · 44% among discounters

Headline offer
25% OFF
Mechanic
Discount
Scope
Select
Where it ran
online, app, in-store
Eligible categories
books
Shipping
—

What ran on each channel

3 channels

What Bookshop ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Bookshop homepage updates

Bookshop homepage updates capture

Captured Nov 30, 2025.

Bookshop on paid media

Bookshop

Captured Nov 29, 2025.

Bookshop on social

Babe, are you OK? You’ve hardly filled up your cart and it’s your last chance to get free shipping AND 25% off 150+ hand selected indie bookseller picks!

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Bookshop's competitive set

Benchmark on the same fields

Bookshop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
BookshopBookshop
15%
20%
4
This page
Powell's BooksPowell's Bookspowells.com
90
Open profile →
Better World BooksBetter World Booksbetterworldbooks.com
88
Open profile →
Biblio - Used & Rare Book MarketplaceBiblio - Used & Rare Book Marketplacebiblio.com
85
www.strandbooks.comwww.strandbooks.comstrandbooks.com
85
Open profile →
Barnes & Noble®Barnes & Noble®barnesandnoble.com
85
ThriftBooksThriftBooksthriftbooks.com
82
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Bookshop on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Bookshop.

YearHeadline offerDepth
202525% OFF25%

What teams ask about Black Friday 2025

Answered from our data
Does Bookshop offer Black Friday discounts?
Yes — on November 28, 2025, Bookshop ran 25% OFF.
How deep was Bookshop's Black Friday discount?
Bookshop's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
What promotional mechanic did Bookshop use for Black Friday?
Bookshop ran Black Friday 2025 as "Discount."
Was Bookshop's Black Friday discount sitewide or limited to select items?
Bookshop's Black Friday 2025 discount was on select items.
Is Bookshop's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Bookshop use for Black Friday?
Bookshop's Black Friday 2025 offer was eligible on: online, app, in-store.