What did Billabong do on Black Friday?
On November 28, 2025, Billabong ran up to 30% off sitewide, via "Discount." Independently captured from billabong.com — not aggregator copy.
The offer on the day
BILLABONG.COM
Homepage · captured Nov 30, 2025
30% off
30%
Depth on the day
Depth on the day
30%
▲ +1.1 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Billabong ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Billabong homepage updates
Billabong homepage updates capture
Captured Nov 30, 2025.
Billabong on email
Extended: 30% Off Our Whole Site
Captured Nov 30, 2025.
Billabong on paid media
Billabong on paid media capture
Captured Nov 30, 2025.
Billabong on social
Timeless style on full display as @ethan_ewing goes absolutely ballistic at Bells and Winkipop on a recent strike mission. Ethan’s been putting in work this off season, go watch the full length video on @mysurftv YouTube.
Captured Nov 27, 2025.
Wholesale and marketplace assets withheld
Billabong's competitive set
Benchmark on the same fieldsBillabong’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Billabong on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Billabong.
What teams ask about Black Friday 2025
Answered from our data- Does Billabong offer Black Friday discounts?
- Yes — on November 28, 2025, Billabong ran 30% off.
- How deep was Billabong's Black Friday discount?
- Billabong's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Billabong use for Black Friday?
- Billabong ran Black Friday 2025 as "Discount."
- Was Billabong's Black Friday discount sitewide or limited to select items?
- Billabong's Black Friday 2025 discount was sitewide.
- Is Billabong's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Billabong use for Black Friday?
- Billabong's Black Friday 2025 offer was eligible on: online.