What did American Giant do on Black Friday?
On November 28, 2025, American Giant ran up to 20% off on select collections, via "Discount." Independently captured from american-giant.com — not aggregator copy.
The offer on the day
AMERICAN-GIANT.COM
Homepage · captured Nov 30, 2025
20% OFF
20%
Depth on the day
Depth on the day
20%
▼ -2.4 pts · vs its active-promo avg
Vs discounters
-24 pts
▼ below avg · 44% among discounters
- Headline offer
- 20% OFF
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, in-store, app
- Eligible categories
- Long Sleeve Tees, long sleeve tees
- Shipping
- —
What ran on each channel
4 channelsWhat American Giant ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
American Giant homepage updates
American Giant homepage updates capture
Captured Nov 30, 2025.
American Giant on email
The Best Waffle Crew Out There
Captured Nov 30, 2025.
American Giant on paid media
Give the Gift of American Made
Captured Nov 29, 2025.
American Giant on social
Everyone else is slashing prices. We’re dropping the best products we’ve been working on all year. This weekend, we’re doing what we do best: delivering quality that lasts. From heritage fabrics to fresh designs and thoughtful details, these new styles were built with intention and made to live in your closet for decades. #BlackFriday #NewArrivals #americangiant
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
American Giant's competitive set
Benchmark on the same fieldsAmerican Giant’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Los Angeles Apparellosangelesapparel.net
Buck Masonbuckmason.com
Dehen 1920dehen1920.com
imogene + willieimogeneandwillie.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
American Giant on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured American Giant.
What teams ask about Black Friday 2025
Answered from our data- Does American Giant offer Black Friday discounts?
- Yes — on November 28, 2025, American Giant ran 20% OFF.
- How deep was American Giant's Black Friday discount?
- American Giant's peak Black Friday 2025 discount was 20%. — 24 points shallower than the average among brands that discounted that day.
- What promotional mechanic did American Giant use for Black Friday?
- American Giant ran Black Friday 2025 as "Discount."
- Was American Giant's Black Friday discount sitewide or limited to select items?
- American Giant's Black Friday 2025 discount was on select collections.
- Is American Giant's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did American Giant use for Black Friday?
- American Giant's Black Friday 2025 offer was eligible on: online, in-store, app.