American Giant’s marketing, tracked daily.
The latest creative American Giant puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of August 11, 2026
What we track on American Giant
ShopVision captures the public marketing we see from American Giant every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 11, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does American Giant use?
All channelsPaid media is American Giant's most-used channel. Jump to a channel below, or read straight down.
American Giant homepage updates
84 capturedAmerican Giant on email
98 captured
The First Layer Of The Season
Aug 9, 2026
50 New Products For The Rest of Summer
Aug 8, 2026
The Hemp Collection, Now 25% Off
Aug 7, 2026
The Long Read: The Premium Slub
Aug 5, 2026
New Colors in The Premium Slub Polo
Aug 4, 2026
New Colors Across the Styles You Know
Aug 3, 2026
The Everest Tee, in Two New Colors
Aug 2, 2026
Modal Fleece, Now 35% Off
Aug 1, 2026
Final Hours: Save an Extra 25% Off Sale Items
Jul 31, 2026
Meet The Golden State Tee
Jul 30, 2026
Ending Soon: Summer Tee Bundle
Jul 29, 2026
Take an extra 25% off the sale section
Jul 28, 2026
American Giant on paid media
227 captured
American Giant on sms
4 capturedPromotional history, record by record
217 records · latest 5 shown212 more offers sit before Aug 8, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
American Giant's competitive set
Benchmark on the same fieldsAmerican Giant’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Los Angeles Apparellosangelesapparel.net
Buck Masonbuckmason.com
Dehen 1920dehen1920.com
imogene + willieimogeneandwillie.com
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American Giant on social
32 capturedA peek into a beekeeper's world 🐝 @howsyourdayhoney leans into summer in American Giant- made for how you actually live, and made to stick around. Same as good honey: the closer to home, the better.
Aug 11, 2026 · Instagram
The Carolina Mid-Weight Full Zip is the one you reach for when the morning is cool but not cold. Softer hand, looser knit, a hood with drape.
Aug 8, 2026 · Instagram
Slub started as a mistake. When yarn is spun from cheap cotton, it comes out uneven, thick in places, thin in others. Then people started looking at it differently. The irregularity gave the fabric texture. Allowed light to land on it instead of sliding across it. Something interesting instead of just flat perfect cloth. But what the industry did with it was the problem. Cheap shirts. Shirts that twisted after one wash. Shirts so thin you could see through them. The defect was beautiful. The execution was terrible. We wanted to fix that. Enough weight to hang on a body instead of clinging to it. Knit with enough care so it didn't twist. Substantial enough to hold light instead of letting it through. And still textured enough to let the slub shine. It took a long time, working it out with the old apparel hands of the Southeast. When we finally had the fabric right, everybody knew. We launched with one men's tee and one women's tee. People bought one, understood what it was, and came back for the next color. They still do.
Aug 6, 2026 · Instagram
This summer you want a fabric that actually breathes. Light and airy, our hemp tees are made to keep up all summer long.
Aug 4, 2026 · Instagram
Crisp linen and a favorite tank top. The perfect summer uniform. ☀️
Aug 1, 2026 · Instagram
Some things get better by wearing them in. We just skipped ahead. The Brushed Tee starts where most shirts take a year to arrive. That soft, broken-in feel of something that's already yours.
Jul 30, 2026 · Instagram
The details most people never see are the ones we spend the most time on. Every spool, every season, chosen with care.
Jul 28, 2026 · Instagram
Cotton dries. Jump in. #AmericanGiant #MadeInUSA
Jul 25, 2026 · Instagram
Technically a button-down. Same fabric as our tees. You're welcome. Made well and with care in the US.
Jul 23, 2026 · Instagram
Cold water, warm light, nowhere else to be. Hannah and Brian spend their weekends exactly like this on a river in Colorado.
Jul 21, 2026 · Instagram
The summer short is the piece you live in this time of year. The one you pull on for the porch, end up wearing through a pickup game, and somehow keep on through dinner. We make ours in French terry. Soft on the inside, holds its shape on the outside, gets better with every wash. Cut to feel right when it's hot and the day is long.
Jul 18, 2026 · Instagram
French Terry is one of the fabrics American Giant is built on. It is a knit cotton fabric with loops on one side. Soft, absorbent, structured. The loops are what give it weight without bulk. The knit is what gives it stretch and shape. We use it for the things that need to feel right and last a long time doing it. The cotton is grown in the Southeast. We knit it into the fabric in our supply chain, garment-dye it for color depth, and cut and sew it into pieces in Los Angeles and the Carolinas. 9 to 10 ounces per square yard, depending on the piece. That weight is what makes a French Terry crew feel different from a plain cotton sweatshirt. It sits, it holds, it gets softer through the wash without giving up structure. For summer, the fabric shows up in lighter forms. Short-sleeve crews. Sweatshorts. Tees. Same heritage, cut for the heat.
Jul 16, 2026 · Instagram