American Giant’s marketing, tracked daily.
The latest creative American Giant puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of November 9, 2026
Email
A Letter for the Holidays
Nov 9, 2026

Paid media
MetaAmerican-Made and Built to Last.
Nov 5, 2026

Social
InstagramWe made the first one for the cold. We made this one for everything in between. The Carolina: softer fleece, a looser knit, and just enough warmth to carry you from a cool morning into a warm afternoon.
Nov 9, 2026
What we track on American Giant
ShopVision captures the public marketing we see from American Giant every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does American Giant use?
All channelsPaid media is American Giant's most-used channel. Jump to a channel below, or read straight down.
American Giant homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
American Giant on email
81 capturedCadence
~6.8/ wk
Last 30 days
29
▲ 16%· vs prior 30d

A Letter for the Holidays
Nov 9, 2026

Our Waffle Collection
Nov 8, 2026

The 2026 Gift Guide Is Here
Nov 7, 2026

The First Thing We Ever Made
Nov 6, 2026

20% Off Your First Order
Nov 5, 2026

The Classic Pullover In Winter Shades
Nov 4, 2026

Don't forget about your welcome discount
Nov 3, 2026

Your 20% off code is waiting...
Nov 2, 2026

Your Welcome Discount Inside
Nov 1, 2026

Stitching That Traces The Build
Oct 31, 2026

Introducing The Corduroy Shirt
Oct 30, 2026

Don't forget about your welcome discount
Oct 28, 2026
American Giant on paid media
235 capturedCadence
~1.6/ wk
Last 30 days
7
Top platform

American-Made and Built to Last.
Nov 5, 2026 · Meta

The Greatest Hoodie Ever Made
Oct 7, 2026 · Meta

Come back to the Classic Full Zip
Oct 6, 2026 · Meta

American-Made and Built to Last.
Sep 22, 2026 · Meta

Made in the USA
Sep 8, 2026 · Meta

Made in the USA
Aug 21, 2026 · Meta

Built Different. Made in USA.
Aug 20, 2026 · Meta

Jul 30, 2026 · Meta
American Giant's competitive set
Benchmark on the same fieldsAmerican Giant’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
American Giant on social
31 capturedCadence
~2.8/ wk
Last 30 days
12
▼ 20%· vs prior 30d
Top platform
Instagram
We made the first one for the cold. We made this one for everything in between. The Carolina: softer fleece, a looser knit, and just enough warmth to carry you from a cool morning into a warm afternoon.
Nov 9, 2026 · Instagram
Fall calls everyone back. Back to school, back to work, back to the people who keep a town running. We shot our fall collection on the Connecticut shoreline, where boats have been going out before sunrise for three hundred years. Some things you don’t improve on. You just keep showing up. #americanmade #madeintheusa
Nov 6, 2026 · Instagram
Some things get better the longer you have them. Our classic full zip sweatshirt.
Nov 5, 2026 · Instagram
The new American General Store. Twelve makers, from Portland to Brooklyn, all under one roof in Williamsburg. 85 Metropolitan Ave, opening November 21. Danner Pendleton Woolen Mills Randolph Eyewear DEFY MFG. Co. MCMC Fragrances Fulton & Roark Field Company Juniper Ridge OTTER WAX Sandlot Goods Wigwam Socks Opie Way
Nov 4, 2026 · Facebook
Golden state. The perfect fall tee.
Nov 2, 2026 · Instagram
Icons No. 3 The Premium Slub Long Sleeve Tee. “Slub” refers to slight, natural variations in the yarn that give fabric texture and character. The fabric has long been a favorite at American Giant. The long sleeve tee is a staple for the fall season and Premium Slub gives it that perfect weight and unique look.
Oct 30, 2026 · Instagram
We shoot the way we make things. No shortcuts. Fall 2026, Litchfield CT Photographed by @sarahkehoe Styled by @shandilatee Hair and Makeup by @st.ephaniepeterson
Oct 26, 2026 · Instagram
WE’RE COMING, WILLIAMSBURG American Giant is opening our doors in Williamsburg, Brooklyn on November 14. We're bringing our American-made essentials along with some special surprises. Join us for opening weekend. We can't wait to meet the neighborhood. 📍83 Metropolitan Ave
Oct 23, 2026 · Instagram
Icons No.2 The Redwood Fleece The layer between a shirt and a jacket. Open over a tee in September, buttoned under a coat in December. Cotton fleece gets better slowly. The fabric softens, the shoulders and elbows take your shape, and in a couple of years it will not sit right on anyone else.
Oct 21, 2026 · Instagram
Essential fabrics of fall. 🍁 The Thermal The French Terry. The Rib. The Carolina Fleece. The Waffle.
Oct 16, 2026 · Instagram
Our heavyweight fleece is what makes the greatest hoodie ever made. Pullover or full zip, its ready to go wherever the day takes you.
Oct 15, 2026 · Instagram
We still make catalogs. We still make everything, actually. With purpose, care, and the same integrity we put into every stitch. Shop the catalog from the link in our bio.
Oct 9, 2026 · Instagram