The event your competitors don't want you to attend before BFCM

At ShopVision, we like to think of BFCM planning as an open-book exam. Your competitors are counting on you not opening that book.

So next week we're opening it with you, in person, in Toronto and Los Angeles.

We're calling it BFCM Lab: a small evening for ecommerce and marketing leaders in the final stretch before Black Friday. Your competitors' plans are already showing. Last year's offers are still on the record, and the early-access codes and teaser emails going out right now tell you where this year is headed. The Lab is where you read both with our team, before you lock in your own plan.

Before you arrive, we load your competitors into a ShopVision account. At the Lab, you sit down one-on-one with our team, open their last Black Friday, and leave with your plan for this one. Everyone who comes gets free ShopVision access through the end of November, so you can watch them make their moves as they happen. Food and drinks are on us.

See what they did last Black Friday, and what they're doing now.

Full visibility for the final stretch before Black Friday. Every session is one-on-one, so seats are limited.

Toronto

Tuesday, November 10, 4:30 to 7:00 PM ET at The Drake Hotel.

Apply to attend

Los Angeles

Thursday, November 12, 4:30 to 7:00 PM PT at Hi-Lo Liquor Market, Culver City.

Apply to attend

What's included in the night

• A ShopVision account built for you before you arrive, with your competitors already loaded so you spend the night on answers instead of setup
• A one-on-one working session with someone from our team, focused on your brand and your competitive set
• Free ShopVision access through the end of November, a $3,500 value, so you can watch your competitors' moves live through Cyber Monday
• Light bites and drinks at The Drake in Toronto and Hi-Lo Liquor Market in Culver City
• A draw for a Chanel bag at both events, open to every guest who attends

What ShopVision gives you

Every guest gets ShopVision Marketing Intelligence free through the end of November. It shows every promo, campaign, ad, and email your competitors launch, the day it goes live, so you can react in hours instead of finding out weeks later in your CAC.

• Every promotion as it goes live, with the full offer, channel, and duration, so you know exactly when a competitor's Black Friday sale starts and how deep it goes
• Their emails, SMS, and social posts side by side in Explorers, the way you saw the beauty brands above
• Their ads across Meta, Google, TikTok, and YouTube Shorts in Ads Center, including the creative they're putting budget behind
• AI Visibility, which shows how your brand and your competitors come up when shoppers ask AI assistants what to buy
• The ShopVision Agent, so you can ask the market a question in plain language, like which competitors went live early last Black Friday, and get the answer in seconds
• Alerts the moment a competitor moves, by email, Slack, or Teams, with an action plan for each one waiting in your Inbox
• And way more, which we'll walk you through at the Lab

Every session is one-on-one, so seats are limited. Apply at the link for your city above.