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Zola
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BF2025
All brands on Black Friday

What did Zola do on Black Friday?

On November 28, 2025, Zola ran up to 50% off on select collections, via "Discount." Independently captured from zola.com — not aggregator copy.

The offer on the day

ZOLA.COM

Homepage · captured Nov 30, 2025

50% off, 20% off

50%

Depth on the day

Depth on the day

50%

▲ +28.2 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
50% off, 20% off
Mechanic
Discount
Scope
Collection
Where it ran
online, app, in-store
Eligible categories
holiday cards, post-wedding, wedding website
Shipping
—

What ran on each channel

2 channels

What Zola ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Zola homepage updates

Zola homepage updates capture

Captured Nov 30, 2025.

Zola on social

No check = no input. (Vid cred to @/wellnessbynaomi via TikTok)

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Zola's competitive set

Benchmark on the same fields

Zola’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
ZolaZola
22%
40%
3
This page
The KnotThe Knottheknot.com
100
Open profile →
Amazon Kindle Direct PublishingAmazon Kindle Direct Publishingkdp.amazon.com
92
MintedMintedminted.com
90
Open profile →
Backyard.comBackyard.combackyard.bedbathandbeyond.com
80
Pottery BarnPottery Barnpotterybarn.com
75
Open profile →
Williams SonomaWilliams Sonomawilliams-sonoma.com
72
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Zola on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Zola.

YearHeadline offerDepth
202550% off, 20% off50%

What teams ask about Black Friday 2025

Answered from our data
Does Zola offer Black Friday discounts?
Yes — on November 28, 2025, Zola ran 50% off, 20% off.
How deep was Zola's Black Friday discount?
Zola's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Zola use for Black Friday?
Zola ran Black Friday 2025 as "Discount."
Was Zola's Black Friday discount sitewide or limited to select items?
Zola's Black Friday 2025 discount was on select collections.
Is Zola's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Zola use for Black Friday?
Zola's Black Friday 2025 offer was eligible on: online, app, in-store.