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YETI
yeti.com ↗
BF2025
All brands on Black Friday

What did YETI do on Black Friday?

On November 28, 2025, YETI ran up to 30% off on select items, via "Discount." Independently captured from yeti.com — not aggregator copy.

The offer on the day

YETI.COM

Homepage · captured Nov 30, 2025

30% OFF

30%

Depth on the day

Depth on the day

30%

▲ +7.3 pts · vs its active-promo avg

Vs discounters

-14 pts

▼ below avg · 44% among discounters

Headline offer
30% OFF
Mechanic
Discount
Scope
Select
Where it ran
online, app, in-store
Eligible categories
HOPPER® M15 SOFT COOLER
Shipping
—

What ran on each channel

4 channels

What YETI ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

YETI homepage updates

YETI homepage updates capture

Captured Nov 30, 2025.

YETI on email

Don't Miss Limited Edition Blue Camo

Captured Nov 30, 2025.

YETI on paid media

YETI Rambler 20 oz Tumbler Blue Camo

Captured Nov 30, 2025.

YETI on social

Black Friday–Cyber Monday Sale: 30% OFF the Yeti Puff & Play Enrichment Dog Toy! Toy and Treat In One! 3 Simple Steps: 1️⃣ Inset nugget 2️⃣ Microwave to Puff 3️⃣ Cool then PLAY That’s it — enrichment made easy! Refillable for endless fun! #dogenrichment #yetidogchew #CyberMondayDeals #dogtoysoftiktok

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

YETI's competitive set

Benchmark on the same fields

YETI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
YETIYETI
23%
100%
4
This page
rticoutdoors.comrticoutdoors.comrticoutdoors.com
98
Open profile →
Stanley 1913Stanley 1913stanley1913.com
95
Open profile →
Hydro FlaskHydro Flaskhydroflask.com
94
Open profile →
ORCAORCAorcacoolers.com
92
PelicanPelicanpelican.com
90
BruMateBruMatebrumate.com
89
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

YETI on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured YETI.

YearHeadline offerDepth
202530% OFF30%

What teams ask about Black Friday 2025

Answered from our data
Does YETI offer Black Friday discounts?
Yes — on November 28, 2025, YETI ran 30% OFF.
How deep was YETI's Black Friday discount?
YETI's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
What promotional mechanic did YETI use for Black Friday?
YETI ran Black Friday 2025 as "Discount."
Was YETI's Black Friday discount sitewide or limited to select items?
YETI's Black Friday 2025 discount was on select items.
Is YETI's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did YETI use for Black Friday?
YETI's Black Friday 2025 offer was eligible on: online, app, in-store.