What did YETI do on Black Friday?
On November 28, 2025, YETI ran up to 30% off on select items, via "Sale: Single Product." Independently captured from yeti.com — not aggregator copy.
The offer on the day
YETI.COM
Homepage · captured Nov 30, 2025
30% off on soft cooler
30%
Depth on the day
Depth on the day
30%
▲ +8.3 pts · vs its active-promo avg
Vs discounters
-13 pts
▼ below avg · 43% among discounters
- Headline offer
- 30% off on soft cooler
- Mechanic
- Sale: Single Product
- Scope
- Select
- Where it ran
- —
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat YETI ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
YETI homepage updates
YETI homepage updates capture
Captured Nov 30, 2025.
YETI on email
Don't Miss Limited Edition Blue Camo
Captured Nov 30, 2025.
YETI on paid media
YETI Rambler 20 oz Tumbler Blue Camo
Captured Nov 30, 2025.
YETI on social
Black Friday–Cyber Monday Sale: 30% OFF the Yeti Puff & Play Enrichment Dog Toy! Toy and Treat In One! 3 Simple Steps: 1️⃣ Inset nugget 2️⃣ Microwave to Puff 3️⃣ Cool then PLAY That’s it — enrichment made easy! Refillable for endless fun! #dogenrichment #yetidogchew #CyberMondayDeals #dogtoysoftiktok
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
YETI's competitive set
Benchmark on the same fieldsYETI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
ORCAorcacoolers.com
Pelicanpelican.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
YETI on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured YETI.
What teams ask about Black Friday 2025
Answered from our data- Does YETI offer Black Friday discounts?
- Yes — on November 28, 2025, YETI ran 30% off on soft cooler.
- How deep was YETI's Black Friday discount?
- YETI's peak Black Friday 2025 discount was 30%. — 13 points shallower than the average among brands that discounted that day.
- What promotional mechanic did YETI use for Black Friday?
- YETI ran Black Friday 2025 as "Sale: Single Product."
- Was YETI's Black Friday discount sitewide or limited to select items?
- YETI's Black Friday 2025 discount was on select items.
- Is YETI's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did YETI use for Black Friday?
- The channels YETI's Black Friday offer ran on were not captured.