Does Wine offer Black Friday discounts?

Yes — on November 28, 2025, Wine ran Up To 50% Off.

How deep was Wine's Black Friday discount?

Wine's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.

What promotional mechanic did Wine use for Black Friday?

Wine ran Black Friday 2025 as "Discount."

Was Wine's Black Friday discount sitewide or limited to select items?

Wine's Black Friday 2025 discount was on select collections.

Is Wine's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Wine use for Black Friday?

Wine's Black Friday 2025 offer was eligible on: online, in-store, app.

wine.com ↗

BF2025

Full profile

All brands on Black Friday

What did Wine do on Black Friday?

On November 28, 2025, Wine ran up to 50% off on select collections, via "Discount." Independently captured from wine.com — not aggregator copy.

The offer on the day

WINE.COM

Homepage · captured Nov 30, 2025

Up To 50% Off

50%

Depth on the day

50%

▲ +26.7 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer: Up To 50% Off
Mechanic: Discount
Scope: Collection
Where it ran: online, in-store, app
Eligible categories: wine, wines
Shipping: —

What ran on each channel

3 channels

What Wine ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Wine homepage updates

Wine homepage updates capture

Captured Nov 30, 2025.

Wine on email

Hours left to get FREE shipping and more!

Captured Nov 30, 2025.

Wine on social

There’s always room for dessert 🧁🍷 Dessert wines are the grand finale of any holiday feast — sweet, indulgent, and perfectly timed. Match the wine’s sweetness to the dish, and look for enough acidity to keep things bright. Rich styles like Port and Vin Santo love chocolate and caramel, while lighter sparklers and Moscatos shine with fruit or creamy desserts. Here are the perfect pairings 👉

Captured Nov 27, 2025.

Wholesale and marketplace assets withheld

Wine's competitive set

Benchmark on the same fields

Wine’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Wine

23%

50%

This page

Total Wine & Moretotalwine.com

K&L Wine Merchantsklwines.com

Open profile →

Wine Insiderswineinsiders.com

Wine Accesswineaccess.com

Buy Wines Onlinebuywinesonline.com

Discount Fine Winewtso.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Wine on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Wine.

YearHeadline offerDepth

2025Up To 50% Off50%

What teams ask about Black Friday 2025

Answered from our data

Does Wine offer Black Friday discounts?: Yes — on November 28, 2025, Wine ran Up To 50% Off.
How deep was Wine's Black Friday discount?: Wine's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Wine use for Black Friday?: Wine ran Black Friday 2025 as "Discount."
Was Wine's Black Friday discount sitewide or limited to select items?: Wine's Black Friday 2025 discount was on select collections.
Is Wine's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Wine use for Black Friday?: Wine's Black Friday 2025 offer was eligible on: online, in-store, app.