Does Vivino offer Black Friday discounts?

Yes — on November 28, 2025, Vivino ran Up to 80% Off.

How deep was Vivino's Black Friday discount?

Vivino's peak Black Friday 2025 discount was 80%. — 36 points deeper than the average among brands that discounted that day.

What promotional mechanic did Vivino use for Black Friday?

Vivino ran Black Friday 2025 as "Discount."

Was Vivino's Black Friday discount sitewide or limited to select items?

Vivino's Black Friday 2025 discount was sitewide.

Is Vivino's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did Vivino use for Black Friday?

Vivino's Black Friday 2025 offer was eligible on: online, app, in-store.

vivino.com ↗

BF2025

Full profile

All brands on Black Friday

What did Vivino do on Black Friday?

On November 28, 2025, Vivino ran up to 80% off sitewide, via "Discount." Independently captured from vivino.com — not aggregator copy.

The offer on the day

VIVINO.COM

Homepage · captured Nov 30, 2025

Up to 80% Off

80%

Depth on the day

80%

▲ +50.6 pts · vs its active-promo avg

Vs discounters

+36 pts

▲ above avg · 44% among discounters

Headline offer: Up to 80% Off
Mechanic: Discount
Scope: Sitewide
Where it ran: online, app, in-store
Eligible categories: Not specified
Shipping: —

What ran on each channel

1 channels

What Vivino ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Vivino homepage updates

Vivino homepage updates capture

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

Vivino's competitive set

Benchmark on the same fields

Vivino’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Vivino

29%

82%

This page

Wine.comwine.com

Open profile →

Total Wine & Moretotalwine.com

Wine Insiderswineinsiders.com

Wine Librarywinelibrary.com

NakedWines.comnakedwines.com

K&L Wine Merchantsklwines.com

Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Vivino on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Vivino.

YearHeadline offerDepth

2025Up to 80% Off80%

What teams ask about Black Friday 2025

Answered from our data

Does Vivino offer Black Friday discounts?: Yes — on November 28, 2025, Vivino ran Up to 80% Off.
How deep was Vivino's Black Friday discount?: Vivino's peak Black Friday 2025 discount was 80%. — 36 points deeper than the average among brands that discounted that day.
What promotional mechanic did Vivino use for Black Friday?: Vivino ran Black Friday 2025 as "Discount."
Was Vivino's Black Friday discount sitewide or limited to select items?: Vivino's Black Friday 2025 discount was sitewide.
Is Vivino's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did Vivino use for Black Friday?: Vivino's Black Friday 2025 offer was eligible on: online, app, in-store.