VIVAIA’s marketing, tracked daily.
The latest creative VIVAIA puts in front of shoppers — email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
The Story Behind FW26
Sep 25, 2026

Social
InstagramClassic black, with a little more detail. Atria brings a fresh look to the classic tall boot with a curved detail through the calf, soft texture, and an elevated heel. Clean, feminine, and easy to style with your winter wardrobe. Discover Atria at the link in bio. #VIVAIA #VIVAIABoots #TallBoots #BlackBoots #WinterBoots #WinterStyle #ComfortableBoots
Sep 25, 2026
What we track on VIVAIA
ShopVision captures the public marketing we see from VIVAIA every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- EmailPaid mediaSocial
- Dataset
- Live
Which channels does VIVAIA use?
All channelsPaid media is VIVAIA's most-used channel. Jump to a channel below, or read straight down.
VIVAIA on email
35 capturedCadence
~4.4/ wk
Last 30 days
19
▲ 19%· vs prior 30d

The Story Behind FW26
Sep 25, 2026

Meet the Loafer's New Texture: Velvet
Sep 24, 2026

V-Points Just Got Better
Sep 20, 2026

Knee-High Boots Are THE Style Right Now
Sep 19, 2026

Just Landed: Your Softest Step Into Fall 👟
Sep 18, 2026

Fall's Flat-Out Favorites 🍂
Sep 17, 2026

Loafers Feel Different This Season
Sep 13, 2026

NEW: Ankle Boots Take the Lead🍂
Sep 12, 2026

The Season's Best, in Sneakers 👟
Sep 11, 2026

Your Urban Boots Offer Just Got Better
Sep 9, 2026

Last Minute Labor Day Sale – Don't Miss It!
Sep 7, 2026

Trend: The New Knee-High 👢
Sep 6, 2026
VIVAIA on paid media
200 capturedCadence
~47/ wk
Last 30 days
200
Top platform
Promotional history, record by record
26 records · latest 1 shown25 more offers sit before Sep 24, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
VIVAIA's competitive set
Benchmark on the same fieldsVIVAIA’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
VIVAIA on social
161 capturedCadence
~12/ wk
Last 30 days
53
Top platform
Instagram
Classic black, with a little more detail. Atria brings a fresh look to the classic tall boot with a curved detail through the calf, soft texture, and an elevated heel. Clean, feminine, and easy to style with your winter wardrobe. Discover Atria at the link in bio. #VIVAIA #VIVAIABoots #TallBoots #BlackBoots #WinterBoots #WinterStyle #ComfortableBoots
Sep 25, 2026 · Instagram
A little more height. A little more texture. Meet Atria, a tall boot designed to bring something different to winter dressing. A soft textured detail follows the curved line of the calf, adding another layer of texture to the clean shape. Finished with an elevated heel and a refined toe, Atria brings a feminine touch to cold-weather looks. Discover Atria at the link in bio. #VIVAIA #VIVAIABoots #TallBoots #WinterBoots #ComfortableBoots #WinterStyle #FallWinterStyle
Sep 24, 2026 · Instagram
Dark chocolate. Classic black. Two shades for fall. Meet Marsa, a feminine ankle boot designed with a close ankle fit, a unique teardrop-shaped heel, and a roomier toe shape for added comfort. Easy to style, with thoughtful details that make the difference. Discover Marsa at the link in bio. #VIVAIA #VIVAIABoots #AnkleBoots #FallBoots #ComfortableShoes #FallStyle
Sep 22, 2026 · Instagram
The classic ankle boot that goes with everything. Meet Marsa with a fitted ankle for a clean, flattering look. The teardrop-shaped heel adds a feminine touch, while the new Margot 3.0 toe shape gives you more room, finished with a modern diagonal line. Classic, comfortable, and easy to style from workdays to weekends. Discover the Marsa at the link in bio. #VIVAIA #VIVAIABoots #AnkleBoots #BlackAnkleBoots #ComfortableShoes #FallStyle
Sep 21, 2026 · Instagram
Velvet brings a new dimension to a timeless loafer. Siena pairs a clean square-toe silhouette with recycled velvet and fine whipstitched detailing, giving both Amber Brown & Black and Black a rich autumn texture. Room through the toe, arch support, and a flexible anti-slip sole make its polished shape easy to live in. Discover Siena now. #VIVAIA #VIVAIAShoes #Siena #VelvetLoafers #SquareToeShoes #RecycledVelvet #ComfortableShoes #FallStyle #EverydayStyle
Sep 19, 2026 · Instagram
A life in motion, onstage and beyond. From the discipline of the studio to the brilliance of the stage, movement stays with you. VIVAIA × New York City Ballet @nycballet Jewels, in Motion. #VIVAIAxNYCB #NewYorkCityBallet #JewelsInMotion #VIVAIA
Sep 18, 2026 · Instagram
A little jewelry for my flats. Shop the limited-edition VIVAIA × New York City Ballet Shoe Jewels Set at the link in bio.#VIVAIAXNYCB #JewelsInMotion #vivaiaxnycb #newyorkcityballet
Sep 17, 2026 · Tiktok
VIVAIA’s first collaboration with New York City Ballet has arrived. Inspired by George Balanchine’s Jewels, our limited-edition collaboration reimagines the brilliance of Emeralds, Rubies, and Diamonds for every step beyond the stage. Discover the collection now. #VIVAIAxNYCB #VIVAIA #NewYorkCityBallet #JewelsInMotion
Sep 16, 2026 · Instagram
A flash of pink, a sweep of tailoring, and the new season walked by. Discover the latest styles at the link in bio. #VIVAIA #FW26 #TopTierEdition #TheOtherSideOfNature
Sep 15, 2026 · Instagram
After the leaves fall, the lines remain.🍂 On Errai, Jazura, and Laban, they return as botanical embroidery over matte, suede-like velvet. Three silhouettes. One shared language. Discover the Top Tier Edition at the link in bio. #VIVAIA #TopTierEdition #TheOtherSideOfNature
Sep 14, 2026 · Instagram
The bloom had its moment. Laban stayed for what came next. Bare lines, altered forms, and nature in transition become botanical line-art embroidery across recycled velvet. Its round-toe silhouette and stretch collar keep things easy, while the cushioned bubble outsole takes care of the groundwork. Discover Laban at the link in bio. #VIVAIA #Laban #TheOtherSideOfNature
Sep 13, 2026 · Instagram
Fluid embroidery follows the unexpected lines nature leaves behind, while soft, matte velvet gives the sneaker an almost suede-like finish. The stretch collar handles the practical part. Discover Laban at the link in bio. #VIVAIA #Laban #TheOtherSideOfNature
Sep 12, 2026 · Instagram