Rothy's’s marketing, tracked daily.
The latest creative Rothy's puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Rothy's
ShopVision captures the public marketing we see from Rothy's every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Rothy's use?
All channelsPaid media is Rothy's's most-used channel. Jump to a channel below, or read straight down.
Rothy's homepage updates
84 capturedCadence
~6.3/ wk
Last 30 days
27
▼ 7%· vs prior 30d
Rothy's on email
121 capturedCadence
~9.6/ wk
Last 30 days
41
—· vs prior 30d

MEET MAMIE
Sep 9, 2026

A NOTE FROM OUR FOUNDERS
Sep 8, 2026

Last call for sale on sale.
Sep 7, 2026

The newcomers
Sep 6, 2026

The Fall Edit: The Penny Loafer.
Sep 5, 2026

New to know.
Sep 4, 2026

The mini (loafer) moment.
Sep 3, 2026

Seen everywhere: Cruiser Mary Janes.
Sep 2, 2026

Your size. Your sale.
Sep 1, 2026

The Daily, in season.
Aug 31, 2026

Extra 20% off sale by size.
Aug 29, 2026

Sale on sale: Bag edition.
Aug 28, 2026
Rothy's on paid media
383 capturedCadence
~43/ wk
Last 30 days
183
Top platform

SHOP TRENDING CLOGS
Sep 8, 2026 · Meta

SHOP NEW PENNY LOAFERS
Sep 4, 2026 · Meta

SHOP THE CASUAL CLOG
Sep 3, 2026 · Meta

SHOP FALL CRUISERS
Sep 1, 2026 · Meta

REFRESH YOUR FLATS
Aug 28, 2026 · Meta

SHOP REVELVET LOOKS
Aug 27, 2026 · Meta

SHOP THE IVY SNEAKER
Aug 20, 2026 · Meta

SHOP NEW PENNY CLOGS
Aug 19, 2026 · Meta

Aug 15, 2026 · Meta

Aug 13, 2026 · Meta

Aug 11, 2026 · Meta
Rothy's's competitive set
Benchmark on the same fieldsRothy's’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Rothy's on social
98 capturedCadence
~13/ wk
Last 30 days
55
▲ 62%· vs prior 30d
Top platform
Instagram
Point made. Point eaten. Our brand new Point is HERE! It’s an icon, reimagined—and completely crave-worthy.
Sep 9, 2026 · Facebook
I❤️RED ROTHYS !! Family to me is what life is about. I think I apply that to everything in my life — my photography, my travel, my gatherings with friends, even the things I wear. I travel constantly, and somehow the same favorite pieces become part of my little traveling family. I discovered Rothy’s about seven years ago, and these red shoes have been everywhere with me. I can walk 20,000 steps in them, throw them in the wash that night, and wear them again the next morning. @rothys Point of View is about everyone having their own way of seeing the world. Mine happens to be through a camera — usually pointed at my own family @rothys Photographer: @luismoraphoto Styling: @andamasha #rothyspartner
Sep 8, 2026 · Instagram
Your style. Your truth. Your point. TOMORROW.
Sep 7, 2026 · Facebook
Something NEW is coming. At some point. Specifically, soon. #Rothys
Sep 6, 2026 · Tiktok
Ten years of attention to detail. #Rothys
Sep 5, 2026 · Tiktok
Ten years of innovation. #Rothys
Sep 4, 2026 · Tiktok
Ten years of attention to detail.
Sep 3, 2026 · Facebook
Ten years of innovation.
Sep 2, 2026 · Facebook
After four years of research and prototypes, they finally had an answer. ROTHY’S. Covetable. Responsible. Comfortable. And machine washable, obviously. Ten years later, the next chapter is just beginning.
Sep 1, 2026 · Facebook
No one expected them to make a shoe. Let alone a women’s flat. But they had a common thread: curiosity. And a love for asking questions. A lot of them. Why can’t style and comfort coexist? Why aren’t shoes washable? Why is the industry this wasteful? Why doesn’t the perfect flat exist?
Aug 31, 2026 · Instagram
When your sneaker looks good from every angle >>>
Aug 28, 2026 · Instagram
The Ivy Sneaker is giving 1972 (complimentary).
Aug 27, 2026 · Instagram