What did Vital Proteins do on Black Friday?
On November 28, 2025, Vital Proteins ran up to 30% off sitewide, via "Discount." Independently captured from vitalproteins.com — not aggregator copy.
The offer on the day
VITALPROTEINS.COM
Homepage · captured Nov 30, 2025
30% off sitewide
30%
Depth on the day
Depth on the day
30%
▲ +14.5 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% off sitewide
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
2 channelsWhat Vital Proteins ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Vital Proteins homepage updates
Vital Proteins homepage updates capture
Captured Nov 30, 2025.
Vital Proteins on social
The only crawl worth doing this Thanksgiving weekend. (No running required.)✨ Save 30% sitewide on all your collagen favorites with code BF30. Today only.💙
Captured Nov 28, 2025.
Wholesale and marketplace assets withheld
Vital Proteins's competitive set
Benchmark on the same fieldsVital Proteins’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Ancient Nutritionancientnutrition.com
Sports Researchsportsresearch.com
Neocellneocell.com
BUBS Naturalsbubsnaturals.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Vital Proteins on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Vital Proteins.
What teams ask about Black Friday 2025
Answered from our data- Does Vital Proteins offer Black Friday discounts?
- Yes — on November 28, 2025, Vital Proteins ran 30% off sitewide.
- How deep was Vital Proteins's Black Friday discount?
- Vital Proteins's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Vital Proteins use for Black Friday?
- Vital Proteins ran Black Friday 2025 as "Discount."
- Was Vital Proteins's Black Friday discount sitewide or limited to select items?
- Vital Proteins's Black Friday 2025 discount was sitewide.
- Is Vital Proteins's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Vital Proteins use for Black Friday?
- Vital Proteins's Black Friday 2025 offer was eligible on: online, app, in-store.