Universal Standard’s marketing, tracked daily.
The latest creative Universal Standard puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of September 25, 2026
What we track on Universal Standard
ShopVision captures the public marketing we see from Universal Standard every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Universal Standard use?
All channelsPaid media is Universal Standard's most-used channel. Jump to a channel below, or read straight down.
Universal Standard homepage updates
84 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Universal Standard on email
260 capturedCadence
~21/ wk
Last 30 days
90
$50 off Our Best Jeans.
Sep 25, 2026
The styles that built this company are on sale
Sep 24, 2026
Extra 30% Off 300+ Styles
Sep 23, 2026
DOUBLE-DIP ALERT: Extra 30% off 300+ Final Few styles
Sep 22, 2026
New! All Day tailoring, built to be broken up.
Sep 21, 2026
⏳ Ends Tonight: $45 Geneva Dress!
Sep 20, 2026
NEW Dresses. Both Machine Washable.
Sep 19, 2026
We Asked Abi 3 Questions
Sep 18, 2026
Seven Pieces. One Very Good Eye.
Sep 17, 2026
Underwear From $20. Pick Your Altitude.
Sep 16, 2026
Feels Like Cashmere. Machine Washable.
Sep 15, 2026
The season's silhouette, fit for every size.
Sep 14, 2026
Universal Standard on paid media
400 capturedCadence
~13/ wk
Last 30 days
55
Top platform
Fall's Favorite Crossover
Sep 14, 2026 · Meta
New styles for fall
Sep 10, 2026 · Meta
New Fall Styles, 30% Off
Sep 3, 2026 · Meta
New Fall Styles, 30% Off
Sep 2, 2026 · Meta
30% Off Everything
Sep 1, 2026 · Meta
Fall Into 30% Off
Aug 26, 2026 · Meta
Your new favorite blazer
Aug 25, 2026 · Meta
Keira Barrel Leg Jeans - Shallow Bay Blue
Aug 24, 2026 · Meta
Aug 18, 2026 · Meta
Aug 17, 2026 · Meta
Universal Standard on sms
44 capturedCadence
~4.0/ wk
Last 30 days
17
▲ 31%· vs prior 30d
Promotional history, record by record
322 records · latest 5 shown317 more offers sit before Sep 24, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Universal Standard's competitive set
Benchmark on the same fieldsUniversal Standard’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Dia & Codia.com
DIA Custom Printscustomprints.dia.org
See ROSE Goseerosego.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Universal Standard on social
18 capturedCadence
~2.1/ wk
Last 30 days
9
▲ 29%· vs prior 30d
Top platform
Facebook
Sep 24, 2026 · Facebook
“Everything is in every size, which is honestly so fun to even say.” We chatted with Abi about the Pinterest board behind the collection, why Universal Standard was the right partner, and the pieces she’s most excited to wear. Shop Universal Standard x Abisola Omole now in sizes 00–40
Sep 18, 2026 · Facebook
Introducing Universal Standard X Abisola Omole ✨ Abisola Omole to the internet, Abisola Omole is a creative director, interior designer, writer, and tastemaker whose work is defined by a distinct eye for shape, texture, color, and the unexpected. When we asked what she’d design if nothing was off limits, she chose tailoring: sculptural Ponte, a cape with buttonholes that match back to the blazer, faux suede in fall’s must have colors, and a polo sweater in blue named after her. The result is a wardrobe with a point of view: architectural, unfussy, a little louche, and unmistakably Abi. With every piece designed in sizes 00-40 from the very first fitting.
Sep 17, 2026 · Facebook
At Universal Standard, we believe clothing sizes should reflect the people actually wearing them. So, here’s where our sizing gets a little different. Instead of starting with a size 6 like most brands do, our Medium and sample size is an 18–20, which reflects the average size of the U.S. shopper. We then grade our styles up and down from there, giving us one continuous size range from 00–40. When it comes to finding your size, we want to make that process as easy as possible. We’ve put a lot of thought into our size charts, and every product page has fit recommendations, style-specific size charts, and customer reviews to give you a better idea of how something will fit. And if you’re still not sure, our Customer Experience team is always here to help with sizing recommendations and fit questions. Have a burning sizing question we haven’t answered? Drop it in the comments and we’ll help where we can!
Sep 14, 2026 · Facebook
Our favorite styling inspo? You 🤩 A little roundup of the US community doing what they do best: wearing the clothes their way 🫶 Brianna Lester in the All Day Palais Wide Leg Pants in Pony Meg Ruocco in the US x Henning Park Soft Trench in Birch Kameron N. Saunders in the Palais Cooling Cupro Wide Leg Pants in Blue Beetle Sofia Linares in the Tasmin Linen Blend Vest and Palais Linen Blend Wide Leg Pants in Sophisticated Brown Marion Desjardins in the Elastic Waist Weekend Jeans in Distressed Washed Indigo Naomi💗 in the Kite Linen Blend Dress in Italian Orange Mary Clark | In Real Time in the US x Henning Madison Shirt in the Red and White Stripe Alanna Berrios ✿ | Wellness Journey & Lifestyle in the Dakota Cropped Barrel Leg Jeans in Dark Indigo
Sep 1, 2026 · Facebook
What does it actually mean to be size-inclusive? For US, it means more than extending a size range. It means questioning how clothes are designed in the first place and making sure different bodies are considered from the start. That’s why we design every style in sizes 00–40, with fit at the center of the process. Because size inclusivity shouldn’t mean having access to more sizes. It should mean having access to the same fashion experience.
Aug 27, 2026 · Facebook
US 🤝 a set that makes the outfit decision for you ft the Alisa Draped Liquid Jersey Top & Tessa Liquid Jersey Skirt 🌺
Aug 25, 2026 · Facebook
A linen dress is always the answer 💗 ft the Ruby Smocked Linen Dress in Lilac Stripe (which is 50% off right now… run don’t walk!!)
Aug 22, 2026 · Facebook
Getting dressed gets a lot easier when you stop asking your clothes to change the way your body looks. For so long, we’ve been taught to look for the “most flattering” cut, the most forgiving fabric, or the piece that will hide whatever we’re insecure about. But what if clothes didn’t have to do any of that? What if we focused less on dressing to disguise our bodies and more on finding pieces that fit, feel comfortable, and make us feel like ourselves? You deserve to get dressed without constantly thinking about what you need to hide. Your clothes should support you, not make you feel like you need to fix yourself first.
Aug 19, 2026 · Facebook
A simple white tee is a wardrobe staple for a reason. Here’s how we’re styling the Frenchie Easy Fit Tee three ways to get more out of one of the most versatile pieces in your closet 🤍✨
Aug 17, 2026 · Facebook
Jorts are back, and we’re making them work for every body👖 Welcome to Trend Translation, our new series where we take the trends taking over your feed and translate them into outfits that actually work IRL. First up: jorts!! From farmers’ market Sundays to nights out to the office, we’re styling this throwback trend three ways because there’s no one way to wear a trend and definitely no one body it’s made for✨
Aug 14, 2026 · Instagram
kinda chic to be US 🤷♀️
Aug 12, 2026 · Instagram