Does UGG offer Black Friday discounts?

Yes — on November 28, 2025, UGG ran Up to 50% off sale, extra 10% off for members.

How deep was UGG's Black Friday discount?

UGG's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.

What promotional mechanic did UGG use for Black Friday?

UGG ran Black Friday 2025 as "Discount."

Was UGG's Black Friday discount sitewide or limited to select items?

UGG's Black Friday 2025 discount was on select items.

Is UGG's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did UGG use for Black Friday?

UGG's Black Friday 2025 offer was eligible on: online.

ugg.com ↗

BF2025

Full profile

All brands on Black Friday

What did UGG do on Black Friday?

On November 28, 2025, UGG ran up to 50% off on select items, via "Discount." Independently captured from ugg.com — not aggregator copy.

The offer on the day

UGG.COM

Email · captured Nov 30, 2025

SALE ENDS TOMORROW

50%

Depth on the day

50%

▲ +31.7 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer: Up to 50% off sale, extra 10% off for members
Mechanic: Discount
Scope: Select
Where it ran: online
Eligible categories: Cyber Sale styles
Shipping: —

What ran on each channel

3 channels

What UGG ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

UGG on email

SALE ENDS TOMORROW

Captured Nov 30, 2025.

UGG on paid media

Feel Iconic from the First Step

Captured Nov 30, 2025.

UGG on social

🧸🤎🌰☕ #UGG

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

UGG's competitive set

Benchmark on the same fields

UGG’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

UGG

18%

50%

This page

BEARPAW® Official Sitebearpaw.com

Open profile →

Birkenstockbirkenstock.com

Overlandoverland.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

UGG on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured UGG.

YearHeadline offerDepth

2025Up to 50% off sale, extra 10% off for members50%

What teams ask about Black Friday 2025

Answered from our data

Does UGG offer Black Friday discounts?: Yes — on November 28, 2025, UGG ran Up to 50% off sale, extra 10% off for members.
How deep was UGG's Black Friday discount?: UGG's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did UGG use for Black Friday?: UGG ran Black Friday 2025 as "Discount."
Was UGG's Black Friday discount sitewide or limited to select items?: UGG's Black Friday 2025 discount was on select items.
Is UGG's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did UGG use for Black Friday?: UGG's Black Friday 2025 offer was eligible on: online.