Birkenstock’s marketing, tracked daily.
The latest creative Birkenstock puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Birkenstock
ShopVision captures the public marketing we see from Birkenstock every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 10, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Birkenstock use?
All channelsPaid media is Birkenstock's most-used channel. Jump to a channel below, or read straight down.
Birkenstock homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Birkenstock on email
88 capturedCadence
~7.7/ wk
Last 30 days
33
▲ 14%· vs prior 30d

Before They’re Gone: Fall's Most-Wanted
Nov 10, 2026

Your Gift List, Sorted by Price
Nov 9, 2026

Boston Chunky: Shearling, Snake Print & Fall Colors
Nov 8, 2026

Up to 40% Off Black & Antique White
Nov 7, 2026

Boots and shoes that wear in, not out
Nov 6, 2026

Sharpen your style in Charcoal
Nov 5, 2026

The Gift Guide: Our picks for your list
Nov 4, 2026

From Us + STAUD: The Loma Shearling Clog
Nov 3, 2026

Wool for the season. Zermatt & Amsterdam.
Nov 2, 2026

New: Maria, the Mary Jane clog
Nov 1, 2026

Oiled leather clogs & sandals
Oct 31, 2026

Boston, London & More. Now on Sale.
Oct 30, 2026
Birkenstock on paid media
329 capturedCadence
~77/ wk
Last 30 days
329
Top platform
Meta
Birkenstock's competitive set
Benchmark on the same fieldsBirkenstock’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Birkenstock on social
104 capturedCadence
~9.6/ wk
Last 30 days
41
▲ 28%· vs prior 30d
Top platform
Pinterest
Give them something they won’t find just anywhere. Unlock holiday exclusives when you become a BIRKENSTOCK VIP. Join free at the link in our bio and treat your gift list.
Nov 10, 2026 · Instagram
Holiday magic brought to life, one shot at a time. Take a peek behind the scenes of our Gift Guide shoot, then find the finished guide at the link in our bio.
Nov 9, 2026 · Pinterest
Give the gift of softer, smoother skin 🎁 Our Foot Care Ritual Gift Set pairs the Smoothing Pumice Stone with our Nourishing Foot Balm and a cozy set of socks designed to turn your balm into a nourishing foot mask. It's the perfect excuse to slow down, soften up, and give your feet the care they deserve.
Nov 7, 2026 · Pinterest
For the homebody, the traveler and the one who’s hard to shop for. Our Gift Guide has something for everyone. Explore it all at the link in our bio.
Nov 6, 2026 · Pinterest
Good thing some gifts are made for everyone.
Nov 5, 2026 · Facebook
Big miles call for a little extra care. Whether hitting the course or holding down the sidelines, New Yorkers brought the energy all marathon weekend long. We brought the Relief Lotion from @birkenstockcareessentials to the NYC Marathon to share a little extra care for everyone on their feet. Cheers to everyone who was part of the journey!
Nov 4, 2026 · Pinterest
NYC, you went the distance. Whether you were running the marathon or cheering from the sidelines, you brought the energy and showed up for one another. We joined New Yorkers in celebrating everyone who spent the day on their feet with a little well-earned relief with our Relief Lotion, courtesy of Birkenstock Care Essentials. Congratulations to all who ran, rallied and cheered!
Nov 3, 2026 · Facebook
The cozy before the costume
Oct 31, 2026 · Pinterest
Moccasin stitching outside, genuine shearling inside. The Buckley Shearling makes cozy look refined.
Oct 30, 2026 · Pinterest
Your savior to dry winter feet. Give your feet some extra care with @birkenstockcareessentials, kick off your socks, and unwind in your cozy space. How do you reset after a long day? 3-STEP FOOT CARE KIT Everything your feet need in three steps EXFOLIATING FOOT SCRUB Say goodbye to rough winter feet NOURISHING FOOT BALM Your winter staple for moisturized and nourished feet
Oct 29, 2026 · Pinterest
Your home. Your pace. Your pair.
Oct 27, 2026 · Pinterest
50 years of the Boston clog, countless stories. We took to the streets of SoHo to hear yours. Tell us your Boston story in the comments 👇
Oct 24, 2026 · Pinterest