Birkenstock’s marketing, tracked daily.
The latest creative Birkenstock puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Birkenstock
ShopVision captures the public marketing we see from Birkenstock every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 26, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Birkenstock use?
All channelsPaid media is Birkenstock's most-used channel. Jump to a channel below, or read straight down.
Birkenstock homepage updates
86 capturedCadence
~6.5/ wk
Last 30 days
28
▼ 7%· vs prior 30d
Birkenstock on email
91 capturedCadence
~6.3/ wk
Last 30 days
27
▼ 16%· vs prior 30d

Ending soon: Extra 10% off Sale Styles
Sep 25, 2026

Join BIRKENSTOCK VIP to unlock more fall arrivals
Sep 24, 2026

New styles just arrived in Thyme
Sep 23, 2026

Fall is here. What to wear from now on.
Sep 22, 2026

Game shoes off, BIRKENSTOCK on
Sep 21, 2026

Fall calls for deeper blues
Sep 20, 2026

These are on sale for up to 40% off
Sep 19, 2026

Looks like fall shoes. Feels like a BIRKENSTOCK.
Sep 18, 2026

Pick your Siena: Big Buckle or Chunky?
Sep 17, 2026

Your first look at new fall boots
Sep 16, 2026

Iconic styles. A little more cushion.
Sep 15, 2026

Fall sandals that play well with socks
Sep 14, 2026
Birkenstock on paid media
400 capturedCadence
~81/ wk
Last 30 days
346
Top platform

Discover this season's new designs along with favorite classics! Members enjoy Free Shipping.
Sep 12, 2026 · Meta

BIRKENSTOCK by ETRO
Sep 10, 2026 · Meta

Discover this season's new designs along with favorite classics! Members enjoy Free Shipping.
Sep 9, 2026 · Meta

Discover this season's new designs along with favorite classics! Members enjoy Free Shipping.
Sep 8, 2026 · Meta
Promotional history, record by record
154 records · latest 2 shown152 more offers sit before Sep 24, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Birkenstock's competitive set
Benchmark on the same fieldsBirkenstock’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Birkenstock on social
93 capturedCadence
~7.7/ wk
Last 30 days
33
▼ 6%· vs prior 30d
Top platform
Pinterest
Fall’s already figured out. Opaque tights with boots. Slouchy socks with sandals.
Sep 25, 2026 · Pinterest
The day finds its rhythm on its own. Movement and pause, task and rest. To move through it with ease, that’s what it means to be at home. Comfort that feels like home. #BIRKENSTOCK
Sep 24, 2026 · Facebook
Croc embossed. Gold buckled. Fall ready. (Just add socks.)
Sep 23, 2026 · Pinterest
A little color, a little self-care, a lot of Crocus. 💜 What’s your go-to shade for a little fall pick-me-up on your feet?
Sep 22, 2026 · Pinterest
The season’s changing. So is the color palette.
Sep 21, 2026 · Pinterest
Your sign to mix things up. The Naples Wrapped in suede and oiled leather.
Sep 19, 2026 · Pinterest
Yesterday it was new. Now the Blair clog is everywhere.
Sep 18, 2026 · Pinterest
Crossover straps, scaled-down buckles and a look all its own. Meet the Blair clog.
Sep 17, 2026 · Instagram
Something new is taking shape. In suede, naturally.
Sep 16, 2026 · Pinterest
A weekend dedicated to care in Boston. We brought our BIRKENSTOCK Care Essentials pop-up truck to Chestnut Hill and Newbury St. for a weekend of care. Guests enjoyed express nail treatments and hand + foot massages featuring our @birkenstockcareessentials collection. Thank you to everyone who joined us and made the weekend so special.
Sep 15, 2026 · Instagram
Boots when it’s cold. Clogs when it isn’t. Socks either way.
Sep 14, 2026 · Instagram
What we thought about when we made The Fall Collection.
Sep 10, 2026 · Pinterest