How deep was True & Co.'s Black Friday discount?

True & Co.'s peak Black Friday 2025 discount was 40%. — 3 points shallower than the average among brands that discounted that day.

What promotional mechanic did True & Co. use for Black Friday?

True & Co. ran Black Friday 2025 as "Sale: Select Products."

Was True & Co.'s Black Friday discount sitewide or limited to select items?

True & Co.'s Black Friday 2025 discount was on select items.

Is True & Co.'s Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did True & Co. use for Black Friday?

The channels True & Co.'s Black Friday offer ran on were not captured.

trueandco.com ↗

BF2025

Full profile

All brands on Black Friday

What did True & Co. do on Black Friday?

On November 28, 2025, True & Co. ran up to 40% off on select items, via "Sale: Select Products." Independently captured from trueandco.com — not aggregator copy.

The offer on the day

TRUEANDCO.COM

Homepage · captured Nov 30, 2025

Up to 40% off on Select Styles

40%

Depth on the day

40%

▲ +11.7 pts · vs its active-promo avg

Vs discounters

-3 pts

▼ below avg · 43% among discounters

Headline offer: Up to 40% off on Select Styles
Mechanic: Sale: Select Products
Scope: Select
Where it ran: —
Eligible categories: Not specified
Shipping: —

What ran on each channel

3 channels

What True & Co. ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

True & Co. homepage updates

True & Co. homepage updates capture

Captured Nov 30, 2025.

True & Co. on email

Last Call: Your Favorites Won’t Last

Captured Nov 26, 2025.

True & Co. on social

Comfort first. Pie second. 🥧 #HappyThanksgiving

Captured Nov 27, 2025.

Wholesale and marketplace assets withheld

True & Co.'s competitive set

Benchmark on the same fields

True & Co.’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

True & Co.

28%

35%

This page

ThirdLovethirdlove.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

True & Co. on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured True & Co..

YearHeadline offerDepth

2025Up to 40% off on Select Styles40%

What teams ask about Black Friday 2025

Answered from our data

Does True & Co. offer Black Friday discounts?: Yes — on November 28, 2025, True & Co. ran Up to 40% off on Select Styles.
How deep was True & Co.'s Black Friday discount?: True & Co.'s peak Black Friday 2025 discount was 40%. — 3 points shallower than the average among brands that discounted that day.
What promotional mechanic did True & Co. use for Black Friday?: True & Co. ran Black Friday 2025 as "Sale: Select Products."
Was True & Co.'s Black Friday discount sitewide or limited to select items?: True & Co.'s Black Friday 2025 discount was on select items.
Is True & Co.'s Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did True & Co. use for Black Friday?: The channels True & Co.'s Black Friday offer ran on were not captured.