True & Co.’s marketing, tracked daily.
The latest creative True & Co. puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on True & Co.
ShopVision captures the public marketing we see from True & Co. every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does True & Co. use?
All channelsPaid media is True & Co.'s most-used channel. Jump to a channel below, or read straight down.
True & Co. homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
True & Co. on email
22 capturedCadence
~2.3/ wk
Last 30 days
10
▲ 100%· vs prior 30d

Straps On or Off?
Nov 8, 2026

Good Outfits Start Underneath
Nov 6, 2026

Your New Favorite Is Here
Nov 3, 2026

The New True & Co. Is Here
Nov 1, 2026

Comfort You’ll Want to Live In
Oct 29, 2026

Say Goodbye to Bra Lines 👋
Oct 26, 2026

Discover Underwire Redefined
Oct 23, 2026

The New True & Co. Is Here
Oct 20, 2026

Introducing: Yours, Truly Rewards 🧡
Oct 17, 2026

Coming Soon: A New Way to Shop
Oct 15, 2026

Don't Miss Prime Big Deal Days
Oct 7, 2026

Your Prime Lighting Deal is HERE ⚡
Oct 6, 2026
True & Co. on paid media
95 capturedCadence
~22/ wk
Last 30 days
95
New· vs prior 30d
Top platform
Meta

Pick your scoop
Nov 9, 2026 · Meta

Better together
Nov 2, 2026 · Meta

True & Co Flexible Underwire Bralette
Nov 1, 2026 · Meta

Better together
Oct 29, 2026 · Meta

The bra under every outfit
Oct 26, 2026 · Meta

The bra under every outfit
Oct 23, 2026 · Meta

Truly, a gamechanger!
Oct 22, 2026 · Meta

Yours, truly.
Oct 21, 2026 · Meta

Yours, truly.
Oct 20, 2026 · Meta
True & Co.'s competitive set
Benchmark on the same fieldsTrue & Co.’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
True & Co. on social
38 capturedCadence
~4.2/ wk
Last 30 days
18
▲ 64%· vs prior 30d
Top platform
Instagram
A sweater, good jeans, and the piece nobody sees pulling it together.
Nov 9, 2026 · Instagram
Sweater weather’s favorite layer. She already knows.
Nov 6, 2026 · Instagram
Soft light, flexible support, and a shape that feels as good as it looks. ☀️🤍
Nov 3, 2026 · Instagram
Folkstone gray: the neutral that does winter better than black. On, loved, never off rotation.
Oct 30, 2026 · Instagram
Consider this your seasonal upgrade. Flexibility included. Yours, truly.
Oct 28, 2026 · Instagram
Everything she needs this season, and nothing she doesn’t. Yours, truly. 🤍
Oct 21, 2026 · Instagram
Currently on repeat. 🤍 I’ve officially found a new favorite for my top drawer, the NEW Flexible Underwire Bralette from @trueandco. Supportive, comfortable, and easy to style with everything from a cardigan to a blazer. It’s giving effortless everyday support without sacrificing style. And some very good news: you can now shop True & Co. directly at trueandco.com. ✨ Yours, truly. 🤍 #trueandcopartner
Oct 20, 2026 · Instagram
Oct 19, 2026 · Facebook
Soft layers, easy neutrals, and the bra that goes with it all. 🤍 The Soft Form Modal Ribbed V-Neck Bra belongs in your everyday rotation.
Oct 15, 2026 · Instagram
When the bra is comfortable enough to make it past the front door.
Oct 13, 2026 · Instagram
The outfit may change. The foundation stays the same. 🤍
Oct 9, 2026 · Facebook
Changing seasons, one piece at a time. 🤍
Oct 7, 2026 · Facebook