True & Co.’s marketing, tracked daily.
The latest creative True & Co. puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 25, 2026What we track on True & Co.
ShopVision captures the public marketing we see from True & Co. every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does True & Co. use?
All channelsHomepage is True & Co.'s most-used channel. Jump to a channel below, or read straight down.
True & Co. homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
True & Co. on email
16 capturedCadence
~1.4/ wk
Last 30 days
6
▼ 25%· vs prior 30d

Your new favorite shade
Sep 23, 2026

New season, new rotation
Sep 18, 2026

New bra alert: now at Nordstrom
Sep 11, 2026

The bestseller edit
Sep 3, 2026

Are You Wearing The Right Bra Size?
Sep 2, 2026

Welcome to True & Co 💫
Sep 1, 2026

We’re blushing
Aug 26, 2026

The bestseller edit
Aug 19, 2026

Are You Wearing The Right Bra Size?
Aug 18, 2026

Welcome to True & Co 💫
Aug 17, 2026

On Repeat, All Summer
Aug 14, 2026

Last chance to save 30%
Aug 8, 2026
True & Co.'s competitive set
Benchmark on the same fieldsTrue & Co.’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

True & Co. on social
34 capturedCadence
~2.1/ wk
Last 30 days
9
▼ 36%· vs prior 30d
Top platform
Instagram
Current obsession: Mesa Rose. 🌹 The color we’re taking into fall.
Sep 24, 2026 · Facebook
September dressing starts with a good foundation. 🤍 The Soft Form Modal Ribbed Bra + Pant make comfort the easiest part of getting dressed
Sep 22, 2026 · Facebook
POV: the softest part of your fall wardrobe is the part underneath. 🤍
Sep 17, 2026 · Facebook
The bra that makes the outfit. 🤍 The Soft Form Modal Ribbed V-Neck Bra is officially in our fall rotation.
Sep 15, 2026 · Facebook
The basis of all our outfits currently 🤝 Soft Form Modal Ribbed V-Neck Bra
Sep 12, 2026 · Instagram
Pinterest said wear it, so we did. 🤍 Saved it, styled it, and now it’s officially on repeat. The finishing touch? The bra underneath it all.
Sep 10, 2026 · Instagram
The long weekend calls for one last summer getaway. ☀️ Consider this your Bag Edit: the outfits, essentials, and everyday comfort you’ll want to pack for the final summer weekend.
Sep 4, 2026 · Instagram
POV: you found a bra you actually want to wear on repeat. 🤍 @ana_fudolli gets it.
Aug 31, 2026 · Instagram
Current obsession: the bra that makes everyday comfort look this good. 🤍 The Soft Form Modal Ribbed V-Neck Bra.
Aug 27, 2026 · Instagram
The outfit starts here. 🤍 One soft, ribbed foundation that works underneath every look. The Soft Form Modal Ribbed V-Neck Bra, made for whatever you’re wearing next.
Aug 25, 2026 · Facebook
Soft, supportive, and made for every day. The True Body Modal Ribbed V-Neck Bra has comfort covered.
Aug 20, 2026 · Instagram
If your bra isn’t this comfortable, we need to talk. 🤍 I’m loving the NEW True Body Modal Ribbed V-Neck Bra from @trueandco, super soft, lightweight, ribbed, and so easy to wear on repeat. No wires, no hooks, no bulk, just effortless comfort that works under everything from a tee to a blazer. And I couldn’t choose just one color 👀 You can shop True & Co. at Kohl’s during the Kohl’s Semi-Annual Sale while select styles are on sale! Shop through my link and find your new everyday favorite. ✨ #ad #trueandcopartner
Aug 18, 2026 · Instagram