Does TOMS offer Black Friday discounts?

Yes — on November 28, 2025, TOMS ran Up to 65% Off plus an additional 30% off.

How deep was TOMS's Black Friday discount?

TOMS's peak Black Friday 2025 discount was 65%. — 21 points deeper than the average among brands that discounted that day.

What promotional mechanic did TOMS use for Black Friday?

TOMS ran Black Friday 2025 as "Discount."

Was TOMS's Black Friday discount sitewide or limited to select items?

TOMS's Black Friday 2025 discount was on select collections.

Is TOMS's Black Friday discount deeper than last year?

ShopVision does not have both years' peak depths captured to compare.

Which channels did TOMS use for Black Friday?

The channels TOMS's Black Friday offer ran on were not captured.

toms.com ↗

BF2025

Full profile

All brands on Black Friday

What did TOMS do on Black Friday?

On November 28, 2025, TOMS ran up to 65% off on select collections, via "Discount." Independently captured from toms.com — not aggregator copy.

The offer on the day

TOMS.COM

Homepage · captured Nov 30, 2025

Up to 65% Off plus an additional 30% off

65%

Depth on the day

65%

▲ +27.5 pts · vs its active-promo avg

Vs discounters

+21 pts

▲ above avg · 44% among discounters

Headline offer: Up to 65% Off plus an additional 30% off
Mechanic: Discount
Scope: Collection
Where it ran: —
Eligible categories: Not specified
Shipping: —

What ran on each channel

4 channels

What TOMS ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

TOMS homepage updates

TOMS homepage updates capture

Captured Nov 30, 2025.

TOMS on email

Low Stock Alert! Black Friday Boot Doorbusters 👢

Captured Nov 30, 2025.

TOMS on paid media

TOMS on paid media capture

Captured Nov 30, 2025.

TOMS on social

Holiday weekend plans: this and shopping our 30% off sitewide Black Friday Sale (hurry, deals this good don't last long)

Captured Nov 30, 2025.

Wholesale and marketplace assets withheld

TOMS's competitive set

Benchmark on the same fields

TOMS’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

TOMS

37%

75%

This page

Skechersskechers.com

Kedskeds.com

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

TOMS on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured TOMS.

YearHeadline offerDepth

2025Up to 65% Off plus an additional 30% off65%

What teams ask about Black Friday 2025

Answered from our data

Does TOMS offer Black Friday discounts?: Yes — on November 28, 2025, TOMS ran Up to 65% Off plus an additional 30% off.
How deep was TOMS's Black Friday discount?: TOMS's peak Black Friday 2025 discount was 65%. — 21 points deeper than the average among brands that discounted that day.
What promotional mechanic did TOMS use for Black Friday?: TOMS ran Black Friday 2025 as "Discount."
Was TOMS's Black Friday discount sitewide or limited to select items?: TOMS's Black Friday 2025 discount was on select collections.
Is TOMS's Black Friday discount deeper than last year?: ShopVision does not have both years' peak depths captured to compare.
Which channels did TOMS use for Black Friday?: The channels TOMS's Black Friday offer ran on were not captured.