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BF2025
All brands on Black Friday

What did Thrive Market do on Black Friday?

On November 28, 2025, Thrive Market ran up to 50% off sitewide, via "Discount." Independently captured from thrivemarket.com — not aggregator copy.

The offer on the day

THRIVEMARKET.COM

Homepage · captured Nov 30, 2025

EXTRA 50% off and a FREE gift up to $60 value

50%

Depth on the day

Depth on the day

50%

▲ +20.8 pts · vs its active-promo avg

Vs discounters

+6 pts

▲ above avg · 44% among discounters

Headline offer
EXTRA 50% off and a FREE gift up to $60 value
Mechanic
Discount
Scope
Sitewide
Where it ran
online
Eligible categories
Not specified
Shipping

What ran on each channel

4 channels

What Thrive Market ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Thrive Market homepage updates

Thrive Market homepage updates capture

Captured Nov 30, 2025.

Thrive Market on email

Reminder: Claim your EXTRA 50% off + thousands of Black Friday deals

Captured Nov 30, 2025.

Thrive Market on paid media

Thrive Market, Inc.

Captured Nov 29, 2025.

Thrive Market on social

brb eating pie 🥧

Captured Nov 27, 2025.

Wholesale and marketplace assets withheld

Thrive Market's competitive set

Benchmark on the same fields

Thrive Market’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Thrive MarketThrive Market
29%
100%
4
This page
Whole Foods MarketWhole Foods Marketwholefoodsmarket.com
90
Amazon Kindle Direct PublishingAmazon Kindle Direct Publishingkdp.amazon.com
88
www.imperfectfoods.comwww.imperfectfoods.comimperfectfoods.com
85

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Thrive Market on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Thrive Market.

YearHeadline offerDepth
2025EXTRA 50% off and a FREE gift up to $60 value50%

What teams ask about Black Friday 2025

Answered from our data
Does Thrive Market offer Black Friday discounts?
Yes — on November 28, 2025, Thrive Market ran EXTRA 50% off and a FREE gift up to $60 value.
How deep was Thrive Market's Black Friday discount?
Thrive Market's peak Black Friday 2025 discount was 50%. — 6 points deeper than the average among brands that discounted that day.
What promotional mechanic did Thrive Market use for Black Friday?
Thrive Market ran Black Friday 2025 as "Discount."
Was Thrive Market's Black Friday discount sitewide or limited to select items?
Thrive Market's Black Friday 2025 discount was sitewide.
Is Thrive Market's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Thrive Market use for Black Friday?
Thrive Market's Black Friday 2025 offer was eligible on: online.