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The Shade Store
theshadestore.com ↗
BF2025
All brands on Black Friday

What did The Shade Store do on Black Friday?

On November 28, 2025, The Shade Store ran up to 25% off sitewide, via "Discount." Independently captured from theshadestore.com — not aggregator copy.

The offer on the day

THESHADESTORE.COM

Homepage · captured Nov 30, 2025

25% OFF SITEWIDE

25%

Depth on the day

Depth on the day

25%

▲ +4.9 pts · vs its active-promo avg

Vs discounters

-19 pts

▼ below avg · 44% among discounters

Headline offer
25% OFF SITEWIDE
Mechanic
Discount
Scope
Sitewide
Where it ran
online, in-store, app
Eligible categories
Not specified
Shipping
—

What ran on each channel

2 channels

What The Shade Store ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

The Shade Store homepage updates

The Shade Store homepage updates capture

Captured Nov 30, 2025.

The Shade Store on social

Refresh your home for the new year with new window treatments. For a limited time, @nateberkus’ collection with @theshadestore is 25% off. Shop now at the link in our bio.

Captured Nov 29, 2025.

Wholesale and marketplace assets withheld

The Shade Store's competitive set

Benchmark on the same fields

The Shade Store’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
The Shade StoreThe Shade Store
20%
30%
4
This page
Smith & NobleSmith & Noblesmithandnoble.com
92
Blinds.comBlinds.comblinds.com
90
Open profile →
3 Day Blinds3 Day Blinds3dayblinds.com
88
www.selectblinds.comwww.selectblinds.comselectblinds.com
88
Open profile →
Budget BlindsBudget Blindsbudgetblinds.com
85
Open profile →
American BlindsAmerican Blindsamericanblinds.com
84
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

The Shade Store on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured The Shade Store.

YearHeadline offerDepth
202525% OFF SITEWIDE25%

What teams ask about Black Friday 2025

Answered from our data
Does The Shade Store offer Black Friday discounts?
Yes — on November 28, 2025, The Shade Store ran 25% OFF SITEWIDE.
How deep was The Shade Store's Black Friday discount?
The Shade Store's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
What promotional mechanic did The Shade Store use for Black Friday?
The Shade Store ran Black Friday 2025 as "Discount."
Was The Shade Store's Black Friday discount sitewide or limited to select items?
The Shade Store's Black Friday 2025 discount was sitewide.
Is The Shade Store's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did The Shade Store use for Black Friday?
The Shade Store's Black Friday 2025 offer was eligible on: online, in-store, app.