The Shade Store’s marketing, tracked daily.
The latest creative The Shade Store puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of September 25, 2026
Email
25% off drapery & motorization starts now
Sep 24, 2026
Social
InstagramKips Bay Decorator Show House New York Spotlight—In the Meantime: Wrapped in an envelope of yellow silk drapery (made by B&J Fabrics and fabricated by The Shade Store), the space that typically houses the townhome’s gym was reenvisioned by New York’s Studio Armando Aguirre as an intentional, multi-purpose space. “Would you like to flip through an art monograph (or scroll on your phone) for several hours on a lazy weekend afternoon? Are you waiting for the rain to stop before going outside for a cigarette? Would you prefer to enjoy a meal in a room of the house that isn’t specifically meant for dining? Excellent,” Aguirre explains. Photo by @nickjohnsoninteriors.
Sep 25, 2026
What we track on The Shade Store
ShopVision captures the public marketing we see from The Shade Store every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does The Shade Store use?
All channelsPaid media is The Shade Store's most-used channel. Jump to a channel below, or read straight down.
The Shade Store homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
The Shade Store on email
43 capturedCadence
~3.5/ wk
Last 30 days
15
▼ 25%· vs prior 30d
25% off drapery & motorization starts now
Sep 24, 2026
As seen in Architectural Digest...
Sep 22, 2026
Get your windows ready for fall
Sep 19, 2026
20% off your order ends soon
Sep 17, 2026
First Look—Our New Film, Exclusively Here
Sep 14, 2026
Design questions? We're here to help
Sep 9, 2026
Shades 101: Find Your Style
Sep 3, 2026
This Is Motorization Made Simple.
Aug 29, 2026
Just Arrived: Meet Beacon
Aug 27, 2026
The Shade Store on paid media
400 capturedCadence
~19/ wk
Last 30 days
81
Top platform
Sep 10, 2026 · Meta
The Studio McGee Collection
Sep 9, 2026 · Meta
Custom Window Treatments
Sep 3, 2026 · Meta
The Studio McGee Collection
Sep 2, 2026 · Meta
150+ locations nationwide
Aug 31, 2026 · Meta
Aug 27, 2026 · Meta
The Studio McGee Collection
Aug 26, 2026 · Meta
The Studio McGee Collection
Aug 25, 2026 · Meta
Promotional history, record by record
214 records · latest 5 shown209 more offers sit before Sep 25, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
The Shade Store's competitive set
Benchmark on the same fieldsThe Shade Store’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Smith & Noblesmithandnoble.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
The Shade Store on social
72 capturedCadence
~6.5/ wk
Last 30 days
28
▲ 100%· vs prior 30d
Top platform
Facebook
Kips Bay Decorator Show House New York Spotlight—In the Meantime: Wrapped in an envelope of yellow silk drapery (made by B&J Fabrics and fabricated by The Shade Store), the space that typically houses the townhome’s gym was reenvisioned by New York’s Studio Armando Aguirre as an intentional, multi-purpose space. “Would you like to flip through an art monograph (or scroll on your phone) for several hours on a lazy weekend afternoon? Are you waiting for the rain to stop before going outside for a cigarette? Would you prefer to enjoy a meal in a room of the house that isn’t specifically meant for dining? Excellent,” Aguirre explains. Photo by @nickjohnsoninteriors.
Sep 25, 2026 · Instagram
The poetry of painterly detail. Handcrafted drapery by @theshadestore brings Claude Ikat to life, showcasing its fluid watercolor abstraction and subtle Impressionist rhythm for a understated, statement-making finish. Design featuring: @leejofa x @carrierandco’s Gracie Gardens Collection at the @kbshowhouse New York.
Sep 24, 2026 · Instagram
Kips Bay Decorator Show House New York Spotlight—Dressing Room: “In our space, the full-height drapery panels and portiere curtains not only enhance the architecture but are used to create intimacy and privacy,” explain Carrier & Company’s Jesse Carrier and Mara Miller. “Suspended from a sleek ceiling-mounted track, the drapery reinforces the room’s modern lines while adding softness, warmth, and privacy. And the subtle ikat weave, from our new collection with Lee Jofa, has a watercolor-like quality that brings quiet depth to the space. It’s a room designed not simply for dressing, but for living artfully.”
Sep 23, 2026 · Facebook
Kips Bay Decorator Show House New York Spotlight—A Love Letter: Isn’t it lovely? Designed by Kylie K. Bass of NYC-based KKB Interiors, A Love Letter is “more than a bedroom. [It’s] an expression of gratitude: for the artisans whose work endures, for the generations who came before us, and for the belief that the most meaningful homes are shaped thoughtfully over time.” Shaped by the family and future heirlooms of an imagined young girl, the space features woven Roman shades softly filtering the natural light, paired with full-length drapery for added movement and romance. “Ultimately,” says Bass, “[my design is] a love letter to home.”
Sep 22, 2026 · Facebook
We are thrilled to return as the exclusive window treatment partner of Kips Bay Decorator Show House New York (Kips Bay Decorator Show House ). This year, some of the design industry’s most exciting talents worked with us to transform the rooms of a six-floor Georgian townhouse in Greenwich Village using a combination of C.O.M., premium in-stock material, and their own boundless creativity. Want to see more? Watch this space.
Sep 21, 2026 · Facebook
Kips Bay Decorator Show House New York Spotlight— The Art of Gathering: In the hands of Marmol Radziner’s Matt Jackson, the 189-year-old Georgian townhouse’s foyer is transformed into a formal dining room that feels intentionally restrained, natural, and tactile—featuring a backdrop of ripple-fold linen drapery by The Shade Store. “The [drapes] introduce a sense of softness and rhythm that complement the room’s more solid materials,” says Radziner. “Running continuously along the perimeter, [they] frame the space with texture, filter daylight, and reinforce the calm, understated palette.”
Sep 20, 2026 · Facebook
Meet Bella, the scene-stealing star of our new film: small in stature, big in charisma. Enjoy! To watch our just-debuted film and see more of Bella, click the link in bio.
Sep 17, 2026 · Facebook
Personal style starts at the window. For more inspiration, click the link in bio.
Sep 16, 2026 · Facebook
Get a first look at our film—a celebration of personal style, individuality, and the power of one-of-a-kind design. Because joy is a home that’s truly yours. Not perfect. Just personal, where every view belongs to you.
Sep 14, 2026 · Facebook
Personal moments, captured in sunlight and shade. Stay tuned for more…
Sep 13, 2026 · Facebook
Do you take your window treatments with one swoop, or two? Sara Charlesworth (Sara Charlesworth) makes a case for doubling up in her recent dining room window do-over, featuring a relaxed Roman shade and drapery from our Studio McGee collection. Achieve the look: Product: Relaxed Roman Shade Fabric: Galley Gingham by Studio McGee Color: Teak Product: Inverted Pleat Drapery Fabric: Galley Gingham by Studio McGee Color: Teak
Sep 11, 2026 · Facebook
Just in time for New York Fashion Week—Victoria Beckham’s first NYC flagship, outfitted in wall-to-wall window treatments by The Shade Store, has opened its doors. Designed in collaboration with Ole Lund of Lund&Partners and artist Alexander May (ALEXANDER MAY), the showroom features rich, velvet drapery custom made for the space in a palette of mineral tones that looks unmistakably VB. “It needed to feel [...] warm, intimate and like an extension of the house,” Beckham tells Wallpaper*. In the area? Visit Victoria Beckham New York at 150 Mercer Street in SoHo.
Sep 9, 2026 · Facebook