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The Met Store
store.metmuseum.org ↗
BF2025
All brands on Black Friday

What did The Met Store do on Black Friday?

On November 28, 2025, The Met Store ran up to 25% off on select collections, via "Discount." Independently captured from store.metmuseum.org — not aggregator copy.

The offer on the day

STORE.METMUSEUM.ORG

Homepage · captured Nov 30, 2025

25% off

25%

Depth on the day

Depth on the day

25%

▼ -10.3 pts · vs its active-promo avg

Vs discounters

-19 pts

▼ below avg · 44% among discounters

Headline offer
25% off
Mechanic
Discount
Scope
Collection
Where it ran
online, app
Eligible categories
custom prints, prints, Custom Prints, MET CUSTOM PRINTS
Shipping
—

What ran on each channel

3 channels

What The Met Store ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

The Met Store homepage updates

The Met Store homepage updates capture

Captured Nov 30, 2025.

The Met Store on email

Hurry, Final Hours for 25% Off Sitewide

Captured Nov 30, 2025.

The Met Store on social

You can’t help but be inspired when visiting The Met, where 5,000 years of art come together. This Black Friday, bring home timeless, art-inspired gifts from The Met Store. [ad] I’m so excited to showcase a few giftable items celebrating some of my favorite artists. This Black Friday weekend, get 25% off art-inspired designs at @themetstore, plus free standard shipping with the online code BLACK25. #TheMetStore #TheMet #VanGogh #ArtMuseum

Captured Nov 28, 2025.

Wholesale and marketplace assets withheld

The Met Store's competitive set

Benchmark on the same fields

The Met Store’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
The Met StoreThe Met Store
35%
50%
3
This page
www.guggenheim.orgwww.guggenheim.orgguggenheim.org
88
SFMOMA Museum StoreSFMOMA Museum Storemuseumstore.sfmoma.org
82
Smithsonian StoreSmithsonian Storesmithsonianstore.com
81
www.mfa.orgwww.mfa.orgmfa.org
78
Neue Galerie New YorkNeue Galerie New Yorkneuegalerie.org
76
UncommonGoodsUncommonGoodsuncommongoods.com
72

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

The Met Store on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured The Met Store.

YearHeadline offerDepth
202525% off25%

What teams ask about Black Friday 2025

Answered from our data
Does The Met Store offer Black Friday discounts?
Yes — on November 28, 2025, The Met Store ran 25% off.
How deep was The Met Store's Black Friday discount?
The Met Store's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
What promotional mechanic did The Met Store use for Black Friday?
The Met Store ran Black Friday 2025 as "Discount."
Was The Met Store's Black Friday discount sitewide or limited to select items?
The Met Store's Black Friday 2025 discount was on select collections.
Is The Met Store's Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did The Met Store use for Black Friday?
The Met Store's Black Friday 2025 offer was eligible on: online, app.