What did Sweetwater do on Black Friday?
On November 28, 2025, Sweetwater ran up to 80% off on select collections, via "Sale: Select Products." Independently captured from sweetwater.com — not aggregator copy.
The offer on the day
SWEETWATER.COM
Homepage · captured Nov 30, 2025
Up to 80% off on Bass & DJ Equipment & more
80%
Depth on the day
Depth on the day
80%
▲ +36.9 pts · vs its active-promo avg
Vs discounters
+37 pts
▲ above avg · 43% among discounters
- Headline offer
- Up to 80% off on Bass & DJ Equipment & more
- Mechanic
- Sale: Select Products
- Scope
- Collection
- Where it ran
- —
- Eligible categories
- Bass, DJ Equipment, Drums & Percussion, Guitars, Home Audio & Electronics, Keyboards & Synths, Live Sound & Lighting, Software & Plug-ins, Studio Recording, Video & Cameras, accessories, gear, gifts, home speakers, rigs
- Shipping
- —
What ran on each channel
3 channelsWhat Sweetwater ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Sweetwater homepage updates
Sweetwater homepage updates capture
Captured Nov 30, 2025.
Sweetwater on email
Black Friday’s in Full Swing — Come See What’s Hot
Captured Nov 28, 2025.
Sweetwater on social
A true work of art — and only at Sweetwater 🎸 The @ibanezofficial RG8570 J Custom delivers flawless playability, DiMarzio-powered tone, and stunning craftsmanship built to inspire every note. https://t.co/Htm3oK2DaW #musician #musicgear #music #guitars https://t.co/mmjy5sig9y
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Sweetwater's competitive set
Benchmark on the same fieldsSweetwater’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Sam Ash Musicsamash.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Sweetwater on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Sweetwater.
What teams ask about Black Friday 2025
Answered from our data- Does Sweetwater offer Black Friday discounts?
- Yes — on November 28, 2025, Sweetwater ran Up to 80% off on Bass & DJ Equipment & more.
- How deep was Sweetwater's Black Friday discount?
- Sweetwater's peak Black Friday 2025 discount was 80%. — 37 points deeper than the average among brands that discounted that day.
- What promotional mechanic did Sweetwater use for Black Friday?
- Sweetwater ran Black Friday 2025 as "Sale: Select Products."
- Was Sweetwater's Black Friday discount sitewide or limited to select items?
- Sweetwater's Black Friday 2025 discount was on select collections.
- Is Sweetwater's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Sweetwater use for Black Friday?
- The channels Sweetwater's Black Friday offer ran on were not captured.