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Supergoop!
supergoop.com ↗
BF2025
All brands on Black Friday

What did Supergoop! do on Black Friday?

On November 28, 2025, Supergoop! ran up to 20% off sitewide, via "Sale: Sitewide." Independently captured from supergoop.com — not aggregator copy.

The offer on the day

SUPERGOOP.COM

Homepage · captured Nov 30, 2025

20% off on SPF with code SURPRISE20

20%

Depth on the day

Depth on the day

20%

▼ -3.3 pts · vs its active-promo avg

Vs discounters

-23 pts

▼ below avg · 43% among discounters

Headline offer
20% off on SPF with code SURPRISE20
Mechanic
Sale: Sitewide
Scope
Sitewide
Where it ran
online
Eligible categories
Not specified
Shipping
—

What ran on each channel

3 channels

What Supergoop! ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.

Supergoop! homepage updates

Supergoop! homepage updates capture

Captured Nov 30, 2025.

Supergoop! on email

Ends TOMORROW: 20% off everything

Captured Nov 30, 2025.

Supergoop! on social

SPF picks for sensitive skin? We got you 🤩 Which #SPF are you choosing? 👀 And don’t forget: Everything on Supergoop.com is FSA/HSA eligible! #FSA dollars typically expire at the year, now might be a good time to use them during our 20% off sitewide sale...👀

Captured Nov 28, 2025.

Wholesale and marketplace assets withheld

Supergoop!'s competitive set

Benchmark on the same fields

Supergoop!’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
Supergoop!Supergoop!
23%
30%
3
This page
COOLACOOLAcoola.com
95
EltaMDEltaMDeltamd.com
92
Open profile →
La RocheLa Rochelaroche-posay.us
90
Open profile →
MDSolarSciences™MDSolarSciences™mdsolarsciences.com
88
e.l.f. Cosmeticse.l.f. Cosmeticselfcosmetics.com
88
Open profile →
Official Sun Bum® WebsiteOfficial Sun Bum® Websitesunbum.com
86
Open profile →

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Supergoop! on prior Black Fridays

1 year tracked

The same single day measurement, every year we have captured Supergoop!.

YearHeadline offerDepth
202520% off on SPF with code SURPRISE2020%

What teams ask about Black Friday 2025

Answered from our data
Does Supergoop! offer Black Friday discounts?
Yes — on November 28, 2025, Supergoop! ran 20% off on SPF with code SURPRISE20.
How deep was Supergoop!'s Black Friday discount?
Supergoop!'s peak Black Friday 2025 discount was 20%. — 23 points shallower than the average among brands that discounted that day.
What promotional mechanic did Supergoop! use for Black Friday?
Supergoop! ran Black Friday 2025 as "Sale: Sitewide."
Was Supergoop!'s Black Friday discount sitewide or limited to select items?
Supergoop!'s Black Friday 2025 discount was sitewide.
Is Supergoop!'s Black Friday discount deeper than last year?
ShopVision does not have both years' peak depths captured to compare.
Which channels did Supergoop! use for Black Friday?
Supergoop!'s Black Friday 2025 offer was eligible on: online.