What did Summer Fridays do on Black Friday?
On November 28, 2025, Summer Fridays ran up to 30% off on select items, via "Discount." Independently captured from summerfridays.com — not aggregator copy.
The offer on the day
SUMMERFRIDAYS.COM
Homepage · captured Nov 30, 2025
30% off
30%
Depth on the day
Depth on the day
30%
▲ +14 pts · vs its active-promo avg
Vs discounters
-14 pts
▼ below avg · 44% among discounters
- Headline offer
- 30% off
- Mechanic
- Discount
- Scope
- Select
- Where it ran
- online, app, in-store
- Eligible categories
- Dream Lip Oil
- Shipping
- —
What ran on each channel
3 channelsWhat Summer Fridays ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Summer Fridays homepage updates
Summer Fridays homepage updates capture
Captured Nov 30, 2025.
Summer Fridays on email
30% Off Dream Lip Oil ☁️
Captured Nov 30, 2025.
Summer Fridays on social
@Sunny Tsao’s go-to favorites: 🧈 Blush Butter Balm Toasted Terracotta + The Blush Brush 💧 Jet Lag Skin Soothing Hydration Mist 💋 Lip Butter Balm Vanilla Shop her favorites with 20% off today and tomorrow only, use code: CYBER at checkout. All orders of $75+ will receive a free mini travel tote in a surprise color. *while supplies last
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Summer Fridays's competitive set
Benchmark on the same fieldsSummer Fridays’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Drunk Elephantdrunkelephant.com
Youth To The Peopleyouthtothepeople.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Summer Fridays on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Summer Fridays.
What teams ask about Black Friday 2025
Answered from our data- Does Summer Fridays offer Black Friday discounts?
- Yes — on November 28, 2025, Summer Fridays ran 30% off.
- How deep was Summer Fridays's Black Friday discount?
- Summer Fridays's peak Black Friday 2025 discount was 30%. — 14 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Summer Fridays use for Black Friday?
- Summer Fridays ran Black Friday 2025 as "Discount."
- Was Summer Fridays's Black Friday discount sitewide or limited to select items?
- Summer Fridays's Black Friday 2025 discount was on select items.
- Is Summer Fridays's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Summer Fridays use for Black Friday?
- Summer Fridays's Black Friday 2025 offer was eligible on: online, app, in-store.