What did Stetson do on Black Friday?
On November 28, 2025, Stetson ran up to 25% off on select collections, via "Discount." Independently captured from stetson.com — not aggregator copy.
The offer on the day
STETSON.COM
Homepage · captured Nov 30, 2025
25% off Boots, Apparel & More
25%
Depth on the day
Depth on the day
25%
▲ +15 pts · vs its active-promo avg
Vs discounters
-19 pts
▼ below avg · 44% among discounters
- Headline offer
- 25% off Boots, Apparel & More
- Mechanic
- Discount
- Scope
- Collection
- Where it ran
- online, app, in-store
- Eligible categories
- Boots, Apparel, Outerwear
- Shipping
- —
What ran on each channel
2 channelsWhat Stetson ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Stetson homepage updates
Stetson homepage updates capture
Captured Nov 30, 2025.
Stetson on social
This #SmallBusinessSaturday, we’re proud to spotlight @mckinneyhatco—a valued Stetson partner rooted in craft, tradition, and the kind of local spirit that keeps the West alive.
Captured Nov 29, 2025.
Wholesale and marketplace assets withheld
Stetson's competitive set
Benchmark on the same fieldsStetson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Resistolresistol.com
Bailey Hat Cobaileyhats.com
Pinto Ranchpintoranch.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stetson on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Stetson.
What teams ask about Black Friday 2025
Answered from our data- Does Stetson offer Black Friday discounts?
- Yes — on November 28, 2025, Stetson ran 25% off Boots, Apparel & More.
- How deep was Stetson's Black Friday discount?
- Stetson's peak Black Friday 2025 discount was 25%. — 19 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Stetson use for Black Friday?
- Stetson ran Black Friday 2025 as "Discount."
- Was Stetson's Black Friday discount sitewide or limited to select items?
- Stetson's Black Friday 2025 discount was on select collections.
- Is Stetson's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Stetson use for Black Friday?
- Stetson's Black Friday 2025 offer was eligible on: online, app, in-store.