Stetson’s marketing, tracked daily.
The latest creative Stetson puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 7, 2026
Email
A new color for the Sarah Boot
Sep 5, 2026

Social
FacebookBehind every Stetson are the people who make it. More than 100 hands touch a Stetson hat before it leaves our Texas factory, many belonging to craftspeople who have spent decades honing their skills here. Their experience, pride and dedication are woven into every Stetson that leaves the factory. This Labor Day, we asked a few of them to reflect on their craft, what makes them proud, and what it means to make something that lasts.
Sep 7, 2026
What we track on Stetson
ShopVision captures the public marketing we see from Stetson every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 7, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Stetson use?
All channelsHomepage is Stetson's most-used channel. Jump to a channel below, or read straight down.
Stetson homepage updates
87 capturedStetson on email
38 captured
A new color for the Sarah Boot
Sep 5, 2026

Tommy Bahama x Stetson
Sep 3, 2026

The Corral 4X and More Western Hats
Sep 2, 2026

INTRODUCING: Stetson Untamed
Aug 31, 2026

RESTOCK: The Ultrapremium El Fino
Aug 28, 2026

The Jacket You’ll Need Soon
Aug 26, 2026

Stetson Style, from Head to Toe
Aug 24, 2026

Do You Know Your Hat Size? We Can Help
Aug 22, 2026

One Brand, Many Styles
Aug 20, 2026

Big Sky Icons
Aug 18, 2026

Welcome to STETSON + 10% Off Boots & Apparel
Aug 17, 2026

Exotic Belts and Exotic Boots
Aug 15, 2026
Stetson's competitive set
Benchmark on the same fieldsStetson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stetson on social
70 capturedBehind every Stetson are the people who make it. More than 100 hands touch a Stetson hat before it leaves our Texas factory, many belonging to craftspeople who have spent decades honing their skills here. Their experience, pride and dedication are woven into every Stetson that leaves the factory. This Labor Day, we asked a few of them to reflect on their craft, what makes them proud, and what it means to make something that lasts.
Sep 7, 2026 · Facebook
Introducing Tommy Bahama x Stetson Inspired by trailblazers, rooted in craftsmanship, and made for relaxation—this limited collection for men and women brings a little vacation spirit to the West.
Sep 3, 2026 · Facebook
Saddle up for paradise—Stetson x Tommy Bahama drops tomorrow.
Sep 2, 2026 · Facebook
Matthew Noszka, off script. Behind the scenes with the face of Stetson Untamed. Matthew Noszka
Sep 1, 2026 · Facebook
Rugged, grounded, and shaped by the landscape of the West. Stetson Untamed Wild Sage is a fragrance made for life beyond the familiar.
Aug 31, 2026 · Youtube
Something new is on the horizon.
Aug 30, 2026 · Facebook
Made for wherever the day leads—from the barn to the saddle and everywhere in between. Women’s boots, at home in Montana.
Aug 27, 2026 · Instagram
Built for a hard day’s work—from first light to the last hard-earned mile. Men’s boots, made to keep up.
Aug 26, 2026 · Facebook
Few have shaped the sound, spirit and story of American music quite like Dolly Parton. A songwriter, storyteller and true original, she reached far beyond country music—inspiring generations to dream bigger, lead with kindness and always remain unmistakably themselves. Her songs will live on. Her legacy will, too. Rest in peace, Dolly.
Aug 25, 2026 · Facebook
THE SKYLINE Close your eyes. Picture an American cowboy. Odds are, he’s wearing a Skyline. With its classic cattleman profile and 6X fur felt quality, the American-made Skyline is our bestselling Western silhouette and a defining Stetson icon.
Aug 24, 2026 · Instagram
THE GUS Some silhouettes are inseparable from the West. The Gus is one of them. The style has been around for decades, but the name is newer, a nod to the character played by Robert Duvall in the Western epic “Lonesome Dove,” Augustus “Gus” McCrae,. With its signature sloped crown, the Gus evokes the earliest days of the cowboy hat, and it remains one of the most recognizable—and most popular—styles across the Mountain West. Made for open country. Built to stand the test of time.
Aug 21, 2026 · Facebook
Ride it like you stole it
Aug 20, 2026 · Facebook