Stetson’s marketing, tracked daily.
The latest creative Stetson puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of September 25, 2026What we track on Stetson
ShopVision captures the public marketing we see from Stetson every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to September 25, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Stetson use?
All channelsSocial is Stetson's most-used channel. Jump to a channel below, or read straight down.
Stetson homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Stetson on email
46 capturedCadence
~3.0/ wk
Last 30 days
13
▼ 28%· vs prior 30d

New Arrivals: The El Patron 7242
Sep 24, 2026

The Gus 6X and More Fall Icons
Sep 22, 2026

New Fall Outerwear
Sep 19, 2026

Stetson & THE GREAT. Returns
Sep 17, 2026

Exclusive: The Skyline 9142 6X
Sep 15, 2026

Black Cherry Western Boots
Sep 12, 2026

Flat Brims and Fashion Hats
Sep 10, 2026

Made and Tested in Texas
Sep 8, 2026

A new color for the Sarah Boot
Sep 5, 2026

Tommy Bahama x Stetson
Sep 3, 2026

The Corral 4X and More Western Hats
Sep 2, 2026

INTRODUCING: Stetson Untamed
Aug 31, 2026
Stetson's competitive set
Benchmark on the same fieldsStetson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stetson on social
90 capturedCadence
~10/ wk
Last 30 days
43
▲ 79%· vs prior 30d
Top platform
Facebook
Sun going down. Stetson Bourbon going down with it.
Sep 25, 2026 · Instagram
The Skyline, with a new point of view. Our bestselling Western hat takes on the 9142 profile, pairing its classic cattleman crown with a distinctive shovel front brim. Made in Texas. Put to work in Montana. Available exclusively on Stetson.com. 📸: @missionranchstudios / @kyleniego
Sep 23, 2026 · Instagram
Handcrafted comfort meets timeless Western style for days on the range or nights on the town.
Sep 22, 2026 · Youtube
OPEN SKY An ode to wide-open spaces and the freedom that comes with them. Bright citrus, blue juniper and eucalyptus meet sage, oak wood and palo santo—a fresh take on the spirit of the West.
Sep 20, 2026 · Facebook
Getting to know the man behind Untamed. A few questions with Matthew Noszka on what keeps him grounded, what drives him, and what living untamed means to him.
Sep 19, 2026 · Instagram
An evening at Lucinda’s Honky Tonk + Juke Joint celebrating Stetson & THE GREAT., Chapter Two. Good company, Western spirit, and a night rooted in a shared love of craftsmanship, style, and the heritage of the West.
Sep 18, 2026 · Facebook
Stetson & THE GREAT. The collaboration returns for fall, continuing a shared love of craftsmanship, character and the heritage of the West. This season brings hats, boots, apparel and accessories together through rich textures, thoughtful details and lived-in silhouettes made for the cooler days ahead.
Sep 17, 2026 · Instagram
Back in the saddle. Our limited-edition Stetson & THE GREAT. collaboration returns 9.18.26.
Sep 16, 2026 · Facebook
NATIONAL DAY OF THE COWGIRL It takes skill, grit and a willingness to get your hands dirty. Today, we celebrate the women who put in the work, push themselves and carry Western traditions forward.
Sep 15, 2026 · Facebook
Before the cowboy hat had a name, there was the Boss of the Plains. The hat that started it all was made to take on a character of its own—shaped, dyed and distressed by hand, no two exactly alike. Out in West Texas, it found a natural fit in musician Will Worden. Wearing the Boss of the Plains, Will talks songwriting, inspiration and the stories that have shaped his music. An original, worn by one.
Sep 14, 2026 · Instagram
The El Patron 30X and El Presidente 100X represent some of the finest felt hats we make—crafted from our most premium fur felt blends, with a finer finish and exceptional hand feel made for nights out and occasions that call for something a little finer. Made by hand in Texas. Put to the test out West.
Sep 13, 2026 · Facebook
Out West, some stories are best told after dark. A night at The Lost Horse in Marfa, Texas with stetsonbourbon along for the ride.
Sep 12, 2026 · Facebook