Stetson’s marketing, tracked daily.

Premium Western Hats

Aug 8, 2026

Short-Sleeve Western Shirts

Aug 6, 2026

The Saddleman 20X

Aug 4, 2026

These Hats Fly Under the Radar

Aug 1, 2026

New Arrivals: Women’s Boots

Jul 30, 2026

The Cowhand and More Outdoor Straw

Jul 28, 2026

Today Is for the Cowboys

Jul 25, 2026

Trucker Hats for the Long Haul

Jul 23, 2026

Women’s Western Apparel

Jul 21, 2026

Black Straw for After Dark

Jul 18, 2026

A Restock Worth Celebrating

Jul 16, 2026

Celebrating the launch of stetsonbourbon at the iconic Keens Steakhouse—an evening full of good spirits and a new chapter for Stetson.

Aug 6, 2026 · Facebook

Before The Boss of the Plains, the hats most Westerners wore weren’t built for the demands of frontier life. Coonskin caps and rawhide leather hats ran hot, offered little shade from the sun and didn’t hold up in the rain. The Boss of the Plains fixed all that. Instantly iconic, the hat sold far and wide, equally renowned for its quality and practicality. It was lightweight, it provided protection from the elements and had a distinctive style to match its evocative name. In a pinch, it could even be filled with water to give your horse a drink. For those on the frontier, where every day brought new uncertainty, the hat was one thing you could always count on. It became the hat of choice for cowboys, ranchers, lawmen and explorers, worn by stars of the early rodeo circuit and legendary figures like Buffalo Bill Cody and Annie Oakley. In time, it would be known as “the hat that won the West.”

Jul 28, 2026 · Facebook

This National Day of the Cowboy, we’re celebrating the people, traditions, and enduring spirit that shaped the American West. In honor of the occasion, Stetson partnered with the Autry Museum of the American West to spotlight its remarkable work preserving Western culture and honoring the cowboys, artists, performers, and pioneers who brought it to life. The museum carries forward the legacy of its founder, Gene Autry—a lifelong Western enthusiast, avid Stetson wearer, and celebrated star who introduced the cowboy spirit to generations around the world. Explore the stories behind a selection of figures, artifacts, and traditions preserved within the museum’s collection—each representing a distinct piece of cowboy history. Before the West became legend, there were those who ventured into its wildest stretches. A scout and trapper, Kit Carson lived a life defined by the vast landscapes and uncertain horizons of the American frontier. His story reflects the independence, resilience and appetite for adventure that would become inseparable from the cowboy spirit. The cowboy’s clothing was shaped by the land itself. Across the Northern Plains, cowboys worked through bitter winters, driving rain and seasons of unrelenting drought. Every layer served a purpose—from heavy coats that held back the cold to the Stetson that offered protection beneath an open sky. Built for necessity, these pieces became enduring symbols of a life lived outdoors, in rhythm with the land. A life measured in mountain passes, open country and trails not yet mapped. Mountain man, trapper and scout Jim Bridger explored some of the most rugged reaches of the American frontier. His knowledge of the land made him a defining figure of the West and an early embodiment of the resourcefulness, independence and restless spirit later associated with the cowboy. A marksman, scout and lawman, Wild Bill Hickok became one of the most legendary figures of the American West. His life unfolded across frontier towns and untamed country, where the line between history and folklore was often as wide as the horizon. The stories that followed transformed Hickok into an enduring symbol of the Western lawman—s

Jul 25, 2026 · Facebook

Ask A Store Clerk: Kemo Sabe This time, we’re heading to Aspen to ask the experts at Kemo Sabe which hat styles customers are reaching for this summer—and how they’re making each one their own. From seasonal favorites to one-of-a-kind customizations, see what’s leaving the shop in true Aspen style.

Jul 24, 2026 · Facebook

From the factory floor to the auction floor at Sotheby’s New York. Commissioned by Gold House, this one-of-one Fire Horse hat commemorates the Chinese zodiac Year of the Fire Horse—honoring the generations of Chinese Americans who played a pivotal role in shaping the American West. Handcrafted in Texas, the hat features a rich red color—representing luck and protection in many Asian Pacific cultures. Now on view at #SothebysNewYork as part of the 250 Years of American Art & Culture summer exhibition. Bid via the link in bio through July 24, or visit 945 Madison Avenue to see it in person through August 16. 100% of auction proceeds benefit the Gold House Foundation.

Jul 20, 2026 · Facebook

Ask A Store Clerk: McKinney Hat Company We asked the experts behind the counter one question: What hat styles are customers reaching for this summer—and how are they making them their own? First up: our partners in McKinney, TX walk us through this season’s best sellers, their favorite custom touches, and why no two hats leave the shop the same (except the Beckham’s).

Jul 16, 2026 · Facebook

Can’t leave Texas without one. David Beckham wearing his custom Stetson, made especially for him and Victoria Beckham by McKinney Hat Company. 📍Hôtel Swexan

Jul 14, 2026 · Facebook

The rhythm of craftsmanship. Behind every hat is a sound most people never hear. In our Garland, Texas factory, we recorded the real noises of hatmaking—hissing steam presses, spinning blockers, brushes gliding over felt—and turned them into a track of their own. This is the Sounds of the Factory. 🎥: Tyler Ellison + Michael Child

Jul 9, 2026 · Facebook

On the Fourth of July, Breck Crystal rode the Boulder Mail Trail as tradition calls—Escalante to Boulder, by horse, hand delivering the mail. “This country was founded on perseverance. It’s rough, it’s tough. It’s a landscape that demands respect and tough people. That’s what this country is—tough people.” Full story at Stetson Stories—link in bio. Story documented by S I N U H E • xavier

Jul 7, 2026 · Facebook

America’s 250th doesn’t stop at the Fourth. Part of our USA 250 Collection, this special edition of our best-selling Skyline features custom patriotic details that honor our nation’s history with timeless style. After quickly selling out in May, it’s back in Black—get yours while it’s available. Stetson is proud to be the only authentic Western hat brand featured in the official America250 licensing program.

Jul 6, 2026 · Facebook

Texas BBQ…free refills…ranch dressing…and Stetsons. It’s been a pleasure watching the world discover what we’ve always loved about life in the USA. Hats off to Erling Braut Haaland and the rest of the players on the world stage this summer. Come back and see us anytime. And special thanks to our friends at Wild Bill's Western Store for helping Haaland and his teammates find the perfect Stetson. #fifaworldcup

Jul 5, 2026 · Facebook

MADE IN THE U.S.A. From John B. Stetson’s early days as an adventurer and entrepreneur to the Stetson of today, the story of our brand has been woven into the story of America for 160 years and counting. As we celebrate our country’s 250th birthday, we tip our hats to the those who built this great nation, and to those who continue to shape it. We tip our hats to all who have served this country in uniform, and honor those who gave their lives for our freedom. We tip our hats to the founders, whose revolutionary ideas are as important in 2026 as they were in 1776. We tip our hats to the innovators and entrepreneurs—including our founder, John B. Stetson, whose commitment to quality and belief in raising up others has inspired us since 1865. We tip our hats to the laborers and craftspeople, including the men and women at our factory in Garland, Texas, whose passion and dedication carry forward a 160-year-old legacy of American quality. We tip our hats to all the cowboys and cowgirls, who carry the unwritten codes and embody the character of the West. We tip our hats to the artists and musicians, who have captured our imaginations, challenged our perspectives, and soundtracked our most memorable moments. We tip our hats to the rebels, outlaws, and originals who remind us that the American spirit will never fully be tamed. We tip our hats to our community—to everyone who wears a Stetson with pride and makes it uniquely their own. And finally, we tip our hats to the future generations of trailblazers and torchbearers, who will shape the next 250 years of the great American story. #america250

Jul 4, 2026 · Facebook