Stetson’s marketing, tracked daily.
The latest creative Stetson puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on Stetson
ShopVision captures the public marketing we see from Stetson every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to November 9, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Stetson use?
All channelsSocial is Stetson's most-used channel. Jump to a channel below, or read straight down.
Stetson homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Stetson on email
47 capturedCadence
~3.7/ wk
Last 30 days
16
▲ 14%· vs prior 30d
LAST CALL: 25% Off Boots & Apparel
Nov 9, 2026
These Hats Don’t Go On Sale
Nov 8, 2026
Our Best Sale of the Year Starts Now
Nov 6, 2026
INTRODUCING: The Open Road 6X Kodiak
Nov 4, 2026
GIFT GUIDE: Make the Holidays Legendary
Nov 2, 2026
The Stratoliner On Location in NYC
Oct 31, 2026
The Gallatin and More Outdoor Hats
Oct 29, 2026
Stetson: American Icon Deluxe Edition
Oct 27, 2026
The Last Drop Trucker Hat Is Back
Oct 25, 2026
A Field Guide to the Open Road
Oct 23, 2026
Your New Favorite Denim Shirt
Oct 21, 2026
The Range 6X and More Western Classics
Oct 19, 2026
Promotional history, record by record
5 records · latest 4 shown1 more offers sit before Nov 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Stetson's competitive set
Benchmark on the same fieldsStetson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Greeley Hat Worksgreeleyhatworks.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stetson on social
99 capturedCadence
~6.3/ wk
Last 30 days
27
▼ 25%· vs prior 30d
Top platform
Facebook
Some roads are worth taking the long way around. West Texas, after sundown. 📸: Matty Joel Chatburn Studio
Nov 9, 2026 · Facebook
Fall in New York. Victor Netland and 𝗠𝗢𝗡𝗦𝗜𝗘𝗨𝗥 𝗣𝗢𝗣𝗣𝗜 captured on film by blaine skrainka.
Nov 6, 2026 · Facebook
Introducing the Open Road 6X Kodiak. A familiar silhouette with a little more texture, featuring a brushed fur felt finish that gives this classic its distinctive, vintage-inspired character. Seen here on the Upper East Side with designer Victor Netland (@vito_9999) and illustrator Monsieur Poppi (@monsieurpoppi). Now available in Black and Silverbelly.
Nov 4, 2026 · Instagram
Consider this your official start to gifting season. Holiday Gift Guide, now live.
Nov 2, 2026 · Facebook
The hat of choice for men on the move since 1940. On New York’s Upper East Side, Victor Netland puts his own spin on the iconic Stratoliner, showing the timeless fedora fits just about anywhere.
Oct 30, 2026 · Instagram
A man about town. A hat for every occasion. Featuring Victor Netland, captured in New York City, with a first look at the Pure Whippet. Coming soon.
Oct 29, 2026 · Facebook
Back where it belongs. The deluxe edition of Stetson: American Icon is back in stock, exclusively at Stetson.com.
Oct 27, 2026 · Facebook
A legend returns. A symbol of the American cowboy’s resourcefulness and compassion, Lon Megargee’s “The Last Drop from His Stetson” has been a Stetson emblem for over 100 years and continues to embody our values. Now, the image most often seen embroidered in the satin lining of our felt hats is front and center as a vivid full-bleed panoramic print on a classic foam trucker hat. The Last Drop Trucker Cap is available now in three color ways at Stetson.com.
Oct 25, 2026 · Facebook
Brady Black for fall/winter ‘26 Idaho cowboy and horse trainer @brady.e.black has spent his life in the saddle, and it shows in the way he rides and the way he works with his horses. A familiar face from a few of our recent shoots, Brady joined us again in Montana for Fall 2026, this time bringing three of his own horses along for the ride.
Oct 24, 2026 · Instagram
Halle Cooley for fall/winter ‘26 Born and raised on a ranch outside Austin, Texas, @hallejolene has spent most of her life in the saddle. She started riding at six, took up breakaway roping, and went on to compete in rodeos. A horse lover through and through, she still calls the family ranch home, where she helps care for the land and her horses. For Halle, being a cowgirl is about more than riding. It’s about hard work, discipline, and a deep respect for the animals and land. All things that came naturally to her on the set of our Fall 2026 shoot in Montana.
Oct 23, 2026 · Instagram
Elizabeth Elam for fall/winter ‘26 Born in Texas and raised in Oklahoma, @elamelizabeth grew up rooted in Western culture. From cattle drives and rodeos to horseback riding back home, life in the saddle has always been part of her story. After leaving Oklahoma, she landed in Los Angeles, where she now also dedicates her time to environmental advocacy and connecting communities with the outdoors. We had the pleasure of bringing Elizabeth back to her Western roots for our Fall 2026 shoot in Montana. A bit of a full-circle moment, as she put it, and one we were glad to be part of.
Oct 22, 2026 · Instagram
Ronnie Davis for fall/winter ‘26 Oklahoma cowboy and rodeo athlete @rd2iii is no stranger to life in the saddle. With deep ties to Oklahoma’s Black cowboy community and a passion for preserving its Western heritage, Ronnie has made a name for himself competing in Pony Express relay racing. We had the pleasure of bringing him along for our Fall 2026 shoot in Montana, where he showed us a thing or two about riding hard.
Oct 21, 2026 · Instagram